M.S. in Communication Science & Disorders
The Master of Science (M.S.) in Communication Science & Disorders at the University...
B.B.A. in Marketing
Eau Claire, Wisconsin
INTAKE: Feb & Sept
Program Overview
The University of Wisconsin-Eau Claire offers a comprehensive B.B.A. in Marketing program designed to equip students with the essential skills and knowledge needed to thrive in a dynamic business environment. The program focuses on providing students with a strong foundation in marketing principles, strategic thinking, and hands-on experiences that are vital for success in the global marketplace.
AACSB Accredited: The B.B.A. in Marketing program at UW-Eau Claire is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that places it among the top business schools worldwide. This accreditation ensures that students receive high-quality education aligned with international standards in business education.
Curriculum: The curriculum of the B.B.A. in Marketing at UW-Eau Claire is designed to give students a comprehensive understanding of marketing principles, consumer behavior, market research, and digital marketing. Students engage in courses that blend theoretical knowledge with practical application, preparing them for real-world challenges. Elective options allow students to specialize in areas such as advertising, public relations, or international marketing, offering flexibility to align with individual career goals.
Research Focus: UW-Eau Claire places a strong emphasis on research, encouraging students to engage in projects that enhance their analytical skills and contribute to the marketing field. Faculty members actively engage in research, offering students opportunities to collaborate on various marketing studies, providing valuable insight into the latest trends and best practices in marketing strategies.
Industry Engagement: The university fosters strong ties with local and global businesses, enabling students to gain practical experience through internships, cooperative education, and networking events. The marketing program encourages active participation in industry-sponsored projects, providing students with firsthand exposure to real-world challenges, trends, and innovations in the marketing sector.
Global Perspective: UW-Eau Claire’s B.B.A. in Marketing program prepares students to work in a globally interconnected marketplace. With a focus on global marketing strategies, cultural awareness, and international business practices, students gain the skills needed to navigate diverse markets. The program encourages students to explore study abroad opportunities and engage in cross-cultural projects, enhancing their global outlook.
Location
Eau Claire, Wisconsin
Score
IELTS 6
Tuition Fee
USD 19750
Undergraduate Entry Requirements
Application Fee: $25
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Minimum score of 115.
The University of Wisconsin-Eau Claire is fostering a diverse and inclusive academic environment, it offers various scholarships to international students to support their educational pursuits. These scholarships aim to recognize academic excellence, leadership potential, and contributions to the community.
Academic Excellence Awards: The University of Wisconsin-Eau Claire provides merit-based scholarships to international students who demonstrate outstanding academic achievements. These awards are often determined by high school or college GPA, standardized test scores, and overall academic performance.
Cultural Diversity Scholarships: Recognizing the importance of diversity, the university offers scholarships specifically designed to support students from underrepresented regions or those with unique cultural backgrounds. These scholarships aim to create a more inclusive campus community.
Leadership and Community Involvement Scholarships: The university values students who exhibit leadership skills and actively contribute to their communities. Scholarships are available for international students who have demonstrated exceptional leadership qualities and community service.
Departmental Scholarships: Many academic departments at the University of Wisconsin-Eau Claire offer scholarships to students majoring in specific fields. These scholarships may be based on academic achievement, career goals, or involvement in departmental activities.
Global Engagement Scholarships: To encourage international students to actively engage with global perspectives, the university provides scholarships for those who participate in study abroad programs, internships, or research projects with an international focus.
Graduates of the B.B.A. in Marketing program from the University of Wisconsin-Eau Claire have a wide array of career opportunities in various sectors of the marketing industry. With a comprehensive understanding of marketing principles and hands-on experience, students are well-prepared for roles in both traditional and digital marketing environments.
Marketing Manager: Overseeing marketing strategies, campaigns, and teams to drive business growth and brand awareness.
Digital Marketing Specialist: Managing online marketing efforts, including social media, content creation, SEO, and paid advertising campaigns.
Brand Manager: Developing and implementing strategies to enhance a company's brand image and reputation in the market.
Market Research Analyst: Collecting and analyzing data to understand market trends, customer behavior, and competitor strategies.
Sales Manager: Leading a sales team, developing sales strategies, and driving revenue growth for products or services.
Advertising Account Executive: Working in advertising agencies or media companies to coordinate advertising campaigns and client relations.
Public Relations Specialist: Handling communication and media relations to maintain a positive public image for companies.
Product Manager: Managing the lifecycle of a product, from concept development through marketing, sales, and feedback collection.
