M.S. in Communication Science & Disorders
The Master of Science (M.S.) in Communication Science & Disorders at the University...
Bachelors in Business Communication
Eau Claire, Wisconsin
INTAKE: Feb & Sept
Program Overview
The Bachelor’s in Business Communication at the University of Wisconsin-Eau Claire is designed to equip students with the communication skills required to succeed in various professional environments. This program emphasizes the development of written, oral, and digital communication skills, focusing on the practical application of these skills in business settings. Students learn how to create effective business messages, presentations, and campaigns, while also gaining a deep understanding of organizational communication and media relations. The program prepares graduates for careers where they can bridge the gap between organizations and their audiences, ensuring clear, persuasive, and effective communication strategies.
AACSB Accredited: The BBA in Business Communication program at UW-Eau Claire is backed by the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation. This recognition places the program among the top business communication programs globally. The AACSB accreditation guarantees that the curriculum and teaching standards meet rigorous, internationally recognized criteria, ensuring students receive a high-quality education that is valued by employers worldwide.
Curriculum: The curriculum for the Bachelor’s in Business Communication is designed to blend business knowledge with communication expertise. Core courses cover subjects such as professional writing, digital media communication, public relations, organizational behavior, and business ethics. Students are also introduced to marketing and advertising strategies, as well as conflict resolution and leadership techniques, allowing them to adapt to various business communication challenges. Alongside these core courses, students have opportunities to specialize in areas such as media relations, corporate communication, and event planning, depending on their career interests.
Research Focus: UW-Eau Claire’s Business Communication program incorporates a strong research component, encouraging students to explore and analyze the impact of communication on business operations. Faculty members are engaged in research related to topics such as corporate communication strategies, social media in business, and organizational dynamics. This research focus allows students to contribute to the academic field and apply critical thinking to current communication practices in business. Students may also have opportunities to engage in research projects, collaborate with faculty, and present their findings in academic settings.
Industry Engagement: The Business Communication program emphasizes real-world experience through internships, guest lectures, and collaboration with industry professionals. UW-Eau Claire maintains strong ties with local businesses and organizations, providing students with opportunities to work on real business communication projects. These engagements not only enhance students' resumes but also provide valuable networking opportunities and insights into the challenges of effective business communication. Industry connections are crucial in ensuring that students are prepared to meet the demands of the modern workplace upon graduation.
Global Perspective: The Business Communication program at UW-Eau Claire promotes a global perspective by incorporating global business practices and communication strategies into the curriculum. Students learn how cultural differences and communication styles impact international business operations and gain insights into cross-cultural communication. Additionally, the university offers study-abroad programs and international business seminars that allow students to gain firsthand experience in global business environments. This global perspective prepares graduates to communicate effectively in diverse, multinational business contexts and navigate the complexities of the global marketplace.
Location
Eau Claire, Wisconsin
Score
IELTS 6
Tuition Fee
USD 19750
Undergraduate Entry Requirements
Application Fee: $25
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Minimum score of 115.
The University of Wisconsin-Eau Claire is fostering a diverse and inclusive academic environment, it offers various scholarships to international students to support their educational pursuits. These scholarships aim to recognize academic excellence, leadership potential, and contributions to the community.
Academic Excellence Awards: The University of Wisconsin-Eau Claire provides merit-based scholarships to international students who demonstrate outstanding academic achievements. These awards are often determined by high school or college GPA, standardized test scores, and overall academic performance.
Cultural Diversity Scholarships: Recognizing the importance of diversity, the university offers scholarships specifically designed to support students from underrepresented regions or those with unique cultural backgrounds. These scholarships aim to create a more inclusive campus community.
Leadership and Community Involvement Scholarships: The university values students who exhibit leadership skills and actively contribute to their communities. Scholarships are available for international students who have demonstrated exceptional leadership qualities and community service.
Departmental Scholarships: Many academic departments at the University of Wisconsin-Eau Claire offer scholarships to students majoring in specific fields. These scholarships may be based on academic achievement, career goals, or involvement in departmental activities.
Global Engagement Scholarships: To encourage international students to actively engage with global perspectives, the university provides scholarships for those who participate in study abroad programs, internships, or research projects with an international focus.
Graduates of the Bachelor’s in Business Communication program from the University of Wisconsin-Eau Claire have a wide range of career options available across various industries. The communication skills developed through the program are in high demand, as organizations rely on clear, persuasive, and effective communication to succeed.
Corporate Communications Specialist: Graduates can work as corporate communications specialists, managing internal and external communication within organizations. They are responsible for crafting company messages, managing media relations, and ensuring consistent communication with stakeholders, including employees, investors, and the public.
Public Relations (PR) Specialist: With a focus on building and maintaining a positive public image, PR specialists help companies develop communication strategies that enhance their reputation. They manage media relations, write press releases, and organize events to ensure a favorable public perception.
Marketing Communications Manager: Marketing communications managers are responsible for aligning marketing and communication strategies to promote products or services. They create advertising campaigns, develop promotional content, and manage social media and digital marketing efforts to engage customers and drive sales.
Content Strategist: Graduates with strong writing and storytelling skills can pursue a career as content strategists, overseeing content creation for websites, blogs, social media, and other digital platforms. They develop content that aligns with the company’s brand and marketing goals, ensuring that messaging resonates with target audiences.
Event Coordinator/Manager: With expertise in organizing corporate events, conferences, and trade shows, graduates can work as event coordinators or managers. They plan, organize, and execute events that align with business objectives, handling logistics, vendor management, and marketing for events.
Social Media Manager: In today’s digital world, businesses rely on social media to connect with their audience. Social media managers create and execute social media strategies, curate content, and analyze social media metrics to engage with customers and promote the organization’s brand.
Internal Communications Manager: Internal communications managers focus on improving communication within an organization. They manage internal newsletters, company-wide communications, employee engagement campaigns, and communication during times of organizational change to ensure that employees are well-informed and motivated.
Public Affairs Specialist: Graduates can pursue careers in public affairs, where they work to shape and influence public opinion on social, political, or environmental issues. They are often employed by government agencies, NGOs, or advocacy organizations to manage communication strategies and promote their causes.
Brand Manager: Brand managers oversee the development and execution of branding strategies for businesses. They manage the brand’s identity, including its visual elements, messaging, and customer interactions, ensuring a consistent and positive brand image across all touchpoints.
Media Planner/Buyer: Graduates can work in media planning and buying, where they help companies identify the best media platforms for advertising and negotiate ad placements. Media planners ensure that marketing messages reach the right audience through the most effective channels.
Advertising Executive: Advertising executives work with clients to develop and implement advertising strategies. They collaborate with creative teams to design ads, determine media buys, and measure the effectiveness of campaigns to achieve advertising goals.
Sales Communications Specialist: Sales communications specialists create materials that support the sales team, including presentations, brochures, and product descriptions. They ensure that the sales team has the right tools and messaging to effectively communicate with prospects and close deals.
