M.S. in Computer Science
The Master of Science (M.S.) in Computer Science program at Western Washington Universi...
B.A. in Journalism - Public Relations
Bellingham, Washington
INTAKE: Jan, Mar & Sep
Program Overview
The B.A. in Journalism - Public Relations at Western Washington University (WWU) prepares students for dynamic careers in public relations, media relations, and strategic communication. This program emphasizes the development of practical skills in writing, critical thinking, and media literacy, enabling students to navigate the rapidly evolving media landscape. With a strong focus on ethical communication and the role of public relations in society, graduates are equipped to effectively manage public perceptions and engage diverse audiences.
Curriculum: The curriculum for the B.A. in Journalism - Public Relations includes a blend of theoretical knowledge and practical application. Core courses cover topics such as media writing, public relations strategies, social media management, and communication theory. Students also engage in hands-on projects, allowing them to develop portfolios showcasing their skills in crafting press releases, managing campaigns, and producing multimedia content. Electives may include courses in advertising, journalism ethics, and crisis communication, providing students with a well-rounded education tailored to their career interests.
Research Focus: Research is an integral part of the B.A. in Journalism - Public Relations program, encouraging students to explore emerging trends and issues in communication. Faculty members actively engage in research related to public relations practices, media effects, and audience engagement strategies. Students are encouraged to participate in research projects and to conduct their own investigations into public relations topics, fostering a deeper understanding of the industry and enhancing their analytical skills.
Industry Engagement: The program promotes strong industry engagement through partnerships with local businesses, non-profit organizations, and media outlets. Students have opportunities for internships and networking, allowing them to gain practical experience and build professional connections. Guest speakers from the public relations field frequently visit classes, sharing insights and real-world experiences that enrich the learning environment. Additionally, students may participate in public relations campaigns and projects that serve the community, providing valuable service while honing their skills.
Global Perspective: The B.A. in Journalism - Public Relations emphasizes a global perspective, encouraging students to consider the cultural and social contexts of public relations practices. Through coursework and discussions, students examine how global events, diverse audiences, and cultural differences impact communication strategies. This perspective is essential for developing effective public relations campaigns that resonate across various cultural settings, preparing graduates to work in an increasingly interconnected world.
Location
Bellingham, Washington
Score
IELTS 6.5
Tuition Fee
USD 26613
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 62 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Truecopy Credentials evaluation will be required
Western Washington University (WWU) is fostering a diverse and inclusive academic community, the university offers a range of scholarships specifically designed for international students. These scholarships aim to recognize academic merit, promote cultural diversity, and alleviate financial barriers, enabling international students to pursue their educational goals at WWU.
International Student Scholarships: WWU provides dedicated scholarship opportunities for international students, acknowledging their unique contributions to the university community. These scholarships may be merit-based, considering academic achievements and accomplishments, or need-based, taking into account the financial circumstances of the applicants.
Merit-Based Scholarships: Merit-based scholarships at WWU recognize outstanding academic achievements, leadership skills, and extracurricular involvement. Eligibility criteria may vary, and scholarships may be awarded based on factors such as GPA, standardized test scores, and letters of recommendation.
Need-Based Scholarships: For international students facing financial constraints, WWU offers need-based scholarships to help ease the burden of tuition and related expenses. These scholarships consider the demonstrated financial need of the applicant, and recipients may be required to submit financial documentation as part of the application process.
Diversity and Inclusion Scholarships: WWU values diversity and encourages applicants from underrepresented backgrounds to apply for diversity and inclusion scholarships. These scholarships aim to create a more inclusive learning environment and celebrate the varied perspectives that international students bring to the university community.
Graduates of the B.A. in Journalism - Public Relations from Western Washington University (WWU) are well-prepared for a variety of careers in the dynamic field of public relations and communication. Their education equips them with essential skills in writing, critical thinking, and media management.
Public Relations Specialist: Many graduates work as public relations specialists, crafting communication strategies that help organizations build and maintain their public image. They develop press releases, manage media inquiries, and create promotional materials to enhance their employer's visibility.
Media Relations Manager: Some graduates advance to roles as media relations managers, where they oversee the organization’s interactions with the media. They cultivate relationships with journalists, coordinate press conferences, and ensure that media coverage aligns with the organization’s messaging.
Corporate Communications Manager: Graduates can pursue careers as corporate communications managers, responsible for internal and external communications within a corporation. They develop communication policies, handle crisis communication, and manage the flow of information to stakeholders.
Social Media Manager: With the increasing importance of social media in public relations, many graduates become social media managers. They create and implement social media strategies to engage audiences, increase brand awareness, and drive traffic to organizational platforms.
Marketing Communications Coordinator: Some graduates take on roles as marketing communications coordinators, where they develop and execute marketing campaigns that integrate public relations, advertising, and promotional strategies. They collaborate with marketing teams to ensure cohesive messaging.
Content Writer or Editor: Graduates can work as content writers or editors, producing high-quality written materials for websites, blogs, newsletters, and other media. They may focus on creating compelling narratives that align with public relations goals and enhance brand storytelling.
Event Coordinator: Those interested in event planning may pursue careers as event coordinators, organizing public relations events, press conferences, and promotional activities. They manage logistics, coordinate with vendors, and ensure that events align with the organization's goals.
Crisis Communication Consultant: Some graduates specialize in crisis communication, helping organizations navigate challenging situations that may impact their reputation. They develop crisis management plans, prepare communication responses, and provide strategic advice during crises.
Nonprofit Communications Director: Graduates may work for nonprofit organizations as communications directors, responsible for developing and implementing communication strategies that promote the organization’s mission and engage supporters. They often oversee fundraising campaigns and public awareness initiatives.
Freelance Public Relations Consultant: Many graduates choose to become freelance public relations consultants, offering their expertise to various clients on a project basis. This path allows for flexibility and the opportunity to work with a diverse range of organizations.
