Master of Accounting (Macc)
Weber State University, located in Ogden, Utah, is a public university that offers a Ma...
B.S. in Marketing
Ogden, Utah
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Weber State University is designed to prepare students for successful careers in the dynamic field of marketing. This program emphasizes a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making, equipping students with the skills necessary to navigate the ever-evolving marketplace. Through a blend of theoretical knowledge and practical application, students are prepared to meet the challenges of today’s marketing landscape and drive business success.
AACSB Accredited: Weber State University’s business programs, including the B.S. in Marketing, are accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation signifies that the program meets rigorous standards of excellence in business education, ensuring students receive a high-quality education that is respected by employers and academic institutions worldwide. AACSB accreditation also reflects the program’s commitment to continuous improvement and the relevance of its curriculum to the current business environment.
Curriculum: The curriculum for the B.S. in Marketing includes core courses in marketing principles, market research, consumer behavior, digital marketing, and sales management. Students engage in hands-on learning experiences that enhance their understanding of marketing strategies and tools. Elective courses allow students to explore specialized topics such as international marketing, social media marketing, and brand management, providing them with a well-rounded education tailored to their interests and career goals. Additionally, the program emphasizes the development of analytical and critical thinking skills essential for effective marketing practice.
Research Focus: Weber State University encourages faculty and student research in marketing and related fields, fostering an environment of inquiry and innovation. Research initiatives may focus on various areas, including consumer behavior, digital marketing trends, and the effectiveness of marketing strategies. Students have opportunities to participate in research projects, gaining valuable experience in data analysis, market analysis, and the application of marketing theories. This research focus not only enriches the learning experience but also contributes to the advancement of knowledge in the marketing discipline.
Industry Engagement: The B.S. in Marketing program emphasizes industry engagement through partnerships with local businesses, internships, and experiential learning opportunities. Students have the chance to work on real-world marketing projects, gaining practical experience and building professional networks. Collaborations with industry professionals provide students with insights into current marketing practices and trends, preparing them for successful careers after graduation. Additionally, guest lectures and workshops with marketing experts enhance the curriculum by offering students exposure to diverse perspectives and experiences in the field.
Global Perspective: A global perspective is integral to the B.S. in Marketing program at Weber State University. Students are encouraged to explore international marketing strategies and understand how cultural differences impact consumer behavior and marketing practices. The program fosters discussions on global marketing trends, ethics, and the role of technology in shaping the international marketplace. This global outlook prepares graduates to work effectively in diverse environments and address the challenges of marketing in an interconnected world.
Location
Ogden, Utah
Score
IELTS 6
Tuition Fee
USD 17545
Undergraduate Entry Requirements
Application Fee: $65
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 46 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Weber State University (WSU) is supporting international students in their pursuit of higher education through various scholarship opportunities. These scholarships are designed to recognize academic achievement, leadership potential, and contributions to the university community.
Merit-Based Scholarships: Weber State University offers a range of merit-based scholarships for academic excellence. International students with exceptional academic records are eligible for consideration. These scholarships may cover tuition, fees, and, in some cases, provide a stipend for living expenses.
International Excellence Scholarship: WSU offers the International Excellence Scholarship, which is merit-based and available to undergraduate and graduate international students. This scholarship is awarded based on academic achievement, leadership skills, and extracurricular involvement.
Global Diversity Scholarship: The Global Diversity Scholarship aims to promote diversity and inclusivity at Weber State University. This scholarship is available to international students who have demonstrated a fostering diversity and cultural understanding. Applicants are typically required to submit an essay or portfolio showcasing their experiences and contributions to diversity.
International Presidential Scholarship: This prestigious scholarship is awarded to outstanding international students based on academic achievement, leadership qualities, and community involvement.
Departmental Scholarships: Various academic departments within the university offer specialized scholarships for international students pursuing degrees in specific fields. Applicants are encouraged to explore departmental scholarship opportunities aligned with their chosen majors.
Graduates of the B.S. in Marketing program at Weber State University are well-prepared to embark on diverse career paths in the marketing field.
Marketing Manager: Many graduates take on roles as marketing managers, where they develop and implement marketing strategies to promote products and services, oversee marketing campaigns, and analyze market trends to drive business growth.
Brand Manager: As brand managers, graduates are responsible for building and maintaining a brand's image, developing branding strategies, and ensuring consistency across all marketing channels to enhance brand recognition and loyalty.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content creation to reach target audiences effectively.
Market Research Analyst: Many graduates work as market research analysts, where they gather and analyze data on consumer preferences, market conditions, and competitive landscapes to help businesses make informed marketing decisions.
Sales Manager: Graduates can become sales managers, overseeing sales teams, developing sales strategies, and driving revenue growth by identifying new business opportunities and cultivating client relationships.
Advertising Account Executive: As advertising account executives, graduates manage client accounts, coordinate advertising campaigns, and serve as the primary point of contact between clients and creative teams to ensure successful campaign execution.
Social Media Manager: Graduates can work as social media managers, responsible for creating and managing a brand's presence on social media platforms, engaging with audiences, and analyzing social media performance metrics.
Public Relations Specialist: Many graduates enter the field of public relations, where they create and maintain a positive public image for organizations, develop communication strategies, and manage media relations to enhance brand reputation.
E-commerce Manager: With the rise of online shopping, graduates can pursue careers as e-commerce managers, focusing on online sales strategies, managing online stores, and optimizing customer experiences in digital marketplaces.
Graduate Studies: Some graduates may choose to further their education by pursuing advanced degrees in marketing, business administration, or related fields, opening doors to higher-level positions in academia, consulting, or specialized areas of marketing.
