M.S. in Physician Assistant
The Master of Science in Physician Assistant program at the University of Mary Hardin-B...
B.A. in Mass Communication - Public Relations
Belton, Texas
INTAKE: Jan, May & Aug
Program Overview
The University of Mary Hardin-Baylor (UMHB) offers a Bachelor of Arts (B.A.) in Mass Communication with a concentration in Public Relations, designed to equip students with essential communication skills and strategic thinking needed in today’s media landscape. This program focuses on developing a deep understanding of public relations theories and practices, enabling graduates to effectively manage communication for organizations and build positive relationships with diverse audiences. The curriculum emphasizes ethical considerations and the impact of media on society, preparing students for impactful careers in the field.
Curriculum: The curriculum for the B.A. in Mass Communication - Public Relations at UMHB includes a range of courses covering topics such as public relations writing, media relations, crisis communication, and digital communication strategies. Students engage in hands-on learning experiences through projects, case studies, and internships, which allow them to apply theoretical knowledge in practical settings. Additionally, the program emphasizes the importance of multimedia skills, teaching students to create compelling content across various platforms, including social media, print, and broadcast.
Research Focus: At UMHB, faculty members in the Mass Communication department are actively engaged in research that addresses current trends and challenges in public relations and communication. Research topics may include the impact of social media on public perception, strategies for effective crisis management, and the role of public relations in promoting social change. Students are encouraged to participate in research projects, which not only enhances their learning experience but also contributes to the broader field of communication scholarship.
Industry Engagement: UMHB prioritizes industry engagement by fostering relationships with local businesses, nonprofit organizations, and media outlets. Through internships, networking events, and guest lectures, students gain valuable insights into the public relations industry and build connections that can lead to employment opportunities. These partnerships also enable students to work on real-world projects, providing them with practical experience and a competitive edge in the job market.
Global Perspective: The B.A. in Mass Communication - Public Relations program at UMHB incorporates a global perspective by addressing international communication practices and the influence of globalization on public relations strategies. Students learn about cross-cultural communication and the challenges faced by public relations professionals in a diverse and interconnected world. This emphasis on global awareness equips graduates to work effectively in multinational environments and engage with a wide range of audiences.
Location
Belton, Texas
Score
IELTS 6
Tuition Fee
USD 27360
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
The University of Mary Hardin-Baylor is dedicated to fostering a diverse and inclusive academic community, and it recognizes the importance of supporting international students in their pursuit of higher education. UMHB offers a range of scholarships designed to make quality education more accessible to students from around the world.
International Merit Scholarships: UMHB provides merit-based scholarships to high-achieving international students. These scholarships are awarded based on academic excellence, leadership potential, and extracurricular achievements.
Cultural Exchange Scholarships: To encourage cultural diversity on campus, UMHB offers scholarships for students participating in cultural exchange programs. These scholarships aim to enhance cross-cultural understanding and promote a global learning environment.
Athletic Scholarships: Exceptional athletes can benefit from athletic scholarships, which are available for various sports programs at UMHB.
Leadership and Service Scholarships: UMHB values students who demonstrate leadership skills and community service. Scholarships in this category are designed to recognize and support individuals who have made significant contributions to their communities.
Departmental Scholarships: Various academic departments at UMHB offer scholarships to students majoring in specific fields of study. These scholarships may be tied to academic achievements, research potential, or contributions to the department's goals.
Graduates of the B.A. in Mass Communication with a concentration in Public Relations from the University of Mary Hardin-Baylor (UMHB) have a variety of career opportunities available to them in the dynamic field of communication.
Public Relations Specialist: These professionals are responsible for creating and maintaining a positive public image for organizations. They craft press releases, manage media relations, and develop communication strategies to enhance the reputation of their clients or employers.
Corporate Communications Manager: In this role, individuals oversee internal and external communications for a corporation. They develop communication plans, coordinate messaging, and ensure consistent branding across various channels to engage stakeholders effectively.
Social Media Manager: Social media managers focus on developing and executing social media strategies to promote an organization's brand and engage with its audience. They create content, manage online communities, and analyze engagement metrics to improve social media performance.
Crisis Communication Manager: These specialists handle communication during emergencies or public relations crises. They develop crisis communication plans, advise leadership on messaging, and work to mitigate damage to an organization’s reputation during challenging times.
Event Coordinator: Event coordinators plan and execute events that promote a brand or organization. They manage logistics, coordinate with vendors, and ensure successful event execution to enhance public visibility and community engagement.
Media Relations Coordinator: Media relations coordinators work to build and maintain relationships with journalists and media outlets. They pitch stories, respond to media inquiries, and organize press conferences to facilitate effective communication between organizations and the media.
Marketing Communications Specialist: In this role, individuals develop marketing materials and communication strategies that support the promotion of products or services. They collaborate with marketing teams to create campaigns that resonate with target audiences and drive engagement.
