M.S. in Physician Assistant
The Master of Science in Physician Assistant program at the University of Mary Hardin-B...
B.B.A. in Marketing
Belton, Texas
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at the University of Mary Hardin-Baylor (UMHB) is designed to provide students with a comprehensive understanding of marketing principles and practices. The program focuses on developing skills in market analysis, consumer behavior, branding, and digital marketing strategies. Students learn to create effective marketing campaigns that resonate with target audiences, preparing them for a successful career in the fast-paced and ever-evolving marketing field.
ACBSP-accredited: The B.B.A. in Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which signifies that it meets high standards of academic excellence and continuous improvement. This accreditation assures students that their education is aligned with industry best practices and provides a solid foundation for their professional careers.
Curriculum: The curriculum for the B.B.A. in Marketing includes a combination of core business courses and specialized marketing classes. Students study essential topics such as Marketing Management, Consumer Behavior, Advertising, Digital Marketing, and Market Research. The program emphasizes experiential learning through projects and case studies, allowing students to apply theoretical concepts to real-world marketing challenges and develop critical thinking and analytical skills.
Research Focus: Faculty members in the Marketing program are engaged in research that explores current trends and innovations in marketing. Their research often addresses topics such as digital marketing strategies, social media influence, brand management, and consumer behavior. This focus on research enriches the learning experience for students, providing them with insights into the latest developments in the field and opportunities to participate in research projects that enhance their understanding of marketing dynamics.
Industry Engagement: The B.B.A. in Marketing program emphasizes industry engagement through internships, networking events, and collaborations with local businesses. Students are encouraged to gain practical experience in marketing roles, which not only enhances their resumes but also provides valuable insights into the marketing profession. Guest speakers from the industry and alumni networking events further connect students with professionals, helping them build relationships and explore career opportunities.
Global Perspective: The program incorporates a global perspective by emphasizing the importance of understanding international markets and cultural diversity in marketing practices. Students learn to develop marketing strategies that cater to different cultural contexts and global consumer trends. Study abroad opportunities and courses focused on international marketing prepare students to navigate the complexities of global marketing environments and engage effectively with diverse audiences.
Location
Belton, Texas
Score
IELTS 6
Tuition Fee
USD 27360
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
The University of Mary Hardin-Baylor is dedicated to fostering a diverse and inclusive academic community, and it recognizes the importance of supporting international students in their pursuit of higher education. UMHB offers a range of scholarships designed to make quality education more accessible to students from around the world.
International Merit Scholarships: UMHB provides merit-based scholarships to high-achieving international students. These scholarships are awarded based on academic excellence, leadership potential, and extracurricular achievements.
Cultural Exchange Scholarships: To encourage cultural diversity on campus, UMHB offers scholarships for students participating in cultural exchange programs. These scholarships aim to enhance cross-cultural understanding and promote a global learning environment.
Athletic Scholarships: Exceptional athletes can benefit from athletic scholarships, which are available for various sports programs at UMHB.
Leadership and Service Scholarships: UMHB values students who demonstrate leadership skills and community service. Scholarships in this category are designed to recognize and support individuals who have made significant contributions to their communities.
Departmental Scholarships: Various academic departments at UMHB offer scholarships to students majoring in specific fields of study. These scholarships may be tied to academic achievements, research potential, or contributions to the department's goals.
Graduates of the B.B.A. in Marketing program at the University of Mary Hardin-Baylor are well-prepared to enter a variety of roles within the dynamic field of marketing.
Marketing Manager: Many graduates pursue careers as marketing managers, where they develop and oversee marketing campaigns to promote products or services. They analyze market trends, identify target audiences, and coordinate marketing strategies to achieve business goals.
Brand Manager: Some graduates become brand managers, focusing on building and maintaining the brand image of a company or product. They develop brand strategies, monitor market performance, and work to enhance brand awareness and loyalty among consumers.
Digital Marketing Specialist: With the rise of digital marketing, graduates often take on roles as digital marketing specialists. They manage online marketing strategies, including search engine optimization (SEO), social media marketing, and email campaigns, to drive traffic and engagement through digital channels.
Market Research Analyst: Graduates may also work as market research analysts, where they collect and analyze data to understand consumer preferences and market trends. They provide insights that help businesses make informed decisions regarding product development, pricing, and marketing strategies.
Sales Manager: Many graduates find roles as sales managers, leading sales teams to meet revenue targets. They develop sales strategies, conduct training, and motivate their teams to drive sales growth while building strong customer relationships.
Public Relations Specialist: Some graduates pursue careers in public relations, where they manage communication between organizations and the public. They craft press releases, coordinate media outreach, and develop strategies to enhance the public image of their clients.
Advertising Executive: Graduates often work as advertising executives, collaborating with creative teams to develop advertising campaigns across various media platforms. They oversee the advertising process, from concept development to execution, ensuring campaigns align with brand objectives.
Social Media Manager: With the growing importance of social media, many graduates become social media managers, responsible for creating and managing content across social platforms. They engage with audiences, monitor social media trends, and analyze performance metrics to enhance brand visibility.
Entrepreneur: Some graduates choose to start their own businesses, leveraging their marketing knowledge to develop and promote their products or services. They apply their skills in market research, branding, and customer engagement to successfully launch and grow their ventures.
