M.S. in Applied Behavior Analysis
The M.S. in Applied Behavior Analysis (ABA) at Western New England University is a dyna...
Bachelors of Marketing Communication / Advertising
Springfield, Massachusetts
INTAKE: Jan & Aug
Program Overview
The Bachelor of Marketing Communication/Advertising program at Western New England University is designed to equip students with a comprehensive understanding of marketing communication strategies and advertising principles. This program blends theoretical knowledge with practical applications, preparing graduates for successful careers in various facets of marketing communication. Students engage with innovative techniques and technologies that shape modern advertising practices, enabling them to effectively connect brands with consumers.
AACSB Accredited: Western New England University's business programs, including the Bachelor of Marketing Communication/Advertising, are accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation underscores the program's commitment to high-quality education and rigorous academic standards. Graduates benefit from a curriculum that meets the evolving needs of the marketing field, enhancing their competitiveness in the job market.
Curriculum: The curriculum for the Bachelor of Marketing Communication/Advertising encompasses a wide range of courses that cover essential topics such as advertising principles, media planning, public relations, digital marketing, and strategic communication. Students engage in hands-on projects and collaborative assignments that encourage creativity and critical thinking. Electives allow for further specialization in areas such as social media marketing, branding, and integrated marketing communications, ensuring students can tailor their education to their career aspirations.
Research Focus: The program emphasizes research and analytical skills, encouraging students to investigate consumer behavior, market trends, and the effectiveness of various advertising strategies. Through coursework and projects, students learn to conduct market research and analyze data, which are crucial for developing informed marketing communication strategies. This research focus enhances students' ability to make evidence-based decisions in their future careers.
Industry Engagement: Western New England University prioritizes industry engagement by fostering connections with marketing professionals and organizations. Students have the opportunity to participate in internships, attend guest lectures, and engage in networking events that provide valuable insights into the marketing communication landscape. These experiences not only enrich the learning process but also help students build professional networks, enhancing their job readiness upon graduation.
Global Perspective: The Bachelor of Marketing Communication/Advertising program incorporates a global perspective by exploring the challenges and opportunities of advertising in an interconnected world. Students study international marketing communication strategies and the cultural factors that influence consumer behavior across different markets. This global emphasis prepares graduates to navigate the complexities of marketing communication in diverse environments and positions them for success in a globalized job market.
Location
Springfield, Massachusetts
Score
IELTS 6
Tuition Fee
USD 44680
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 74 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Western New England University is fostering a diverse and inclusive academic community, the university offers a range of scholarships specifically designed for international students. These scholarships are aimed at recognizing and rewarding academic excellence, leadership, and contributions to the university community.
Global Leadership Award: The Global Leadership Award is a prestigious scholarship that honors international students with exceptional academic records and demonstrated leadership skills. This merit-based scholarship reflects the university's nurturing global leaders and providing financial assistance to those who have a positive impact on their communities.
Presidential Scholarship: Western New England University's Presidential Scholarship is a highly competitive award that attracts outstanding international students. This scholarship covers a significant portion of tuition costs, acknowledging academic excellence and supporting students on their educational journey.
Dean's Scholarship for International Students: The Dean's Scholarship is designed to recognize and support international students who have achieved notable academic success. This scholarship contributes to creating a diverse and vibrant learning environment by encouraging high-achieving students from around the world.
International Merit Scholarship: Western New England University awards the International Merit Scholarship to international students who have demonstrated exceptional academic achievements, leadership potential, and involvement in extracurricular activities. This scholarship aims to make quality education accessible to deserving students.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship acknowledges the importance of cultural richness within the university community. This scholarship is awarded to international students who contribute to the cultural diversity of Western New England University, fostering an inclusive and globally aware campus environment.
Talent-Based Scholarships: Beyond academic achievements, the university recognizes and supports international students with outstanding talents in various areas, including arts, athletics, and community service. Talent-based scholarships provide financial assistance to those who have demonstrated exceptional skills and contributions.
Community Engagement Scholarship: Western New England University values students who actively engage with the local and university communities. The Community Engagement Scholarship is awarded to international students who demonstrate community service and civic responsibility.
Graduates of the Bachelor of Marketing Communication/Advertising program at Western New England University have diverse career options available to them. With a solid foundation in marketing principles, creative strategies, and analytical skills, they are well-equipped to succeed in various roles across the marketing and advertising landscape.
Advertising Account Executive: As an advertising account executive, graduates manage client accounts and serve as the primary point of contact between clients and the agency. They develop advertising campaigns, coordinate with creative teams, and ensure that projects align with clients' goals and budgets.
Brand Manager: Brand managers are responsible for developing and implementing marketing strategies to enhance brand awareness and equity. They analyze market trends, oversee advertising campaigns, and collaborate with product development teams to ensure consistency in messaging across all platforms.
Digital Marketing Specialist: In this role, graduates utilize online platforms and digital tools to create and execute marketing strategies. They focus on search engine optimization (SEO), social media marketing, and online advertising to drive engagement and conversions, ensuring brands effectively reach their target audiences.
Public Relations Specialist: Public relations specialists manage a company’s public image and communication strategies. They write press releases, organize events, and develop media relations to promote their clients or organizations, ensuring a positive public perception.
Media Planner: Media planners analyze target audiences and select appropriate media channels for advertising campaigns. They negotiate with media outlets to secure advertising space and monitor campaign performance to optimize future marketing efforts.
Marketing Coordinator: Marketing coordinators assist in the development and execution of marketing campaigns. They conduct market research, coordinate promotional activities, and support marketing efforts across various channels, including print, digital, and social media.
Content Marketing Strategist: Graduates in this role create and manage content that aligns with marketing objectives. They develop blogs, videos, and social media posts to engage audiences and drive brand loyalty, focusing on storytelling and customer engagement.
Sales Representative: Sales representatives utilize their marketing knowledge to sell products and services. They identify customer needs, develop sales strategies, and build relationships to achieve sales targets while promoting the brand effectively.
Event Marketing Manager: Event marketing managers plan and execute promotional events that align with marketing strategies. They oversee logistics, coordinate with vendors, and ensure that events effectively engage target audiences and promote the brand.
Market Research Analyst: In this role, graduates analyze market conditions to identify potential sales opportunities. They collect and interpret data about consumers and competitors, providing valuable insights to guide marketing strategies and business decisions.
