M.S. in Applied Behavior Analysis
The M.S. in Applied Behavior Analysis (ABA) at Western New England University is a dyna...
Bachelors of General Business
Springfield, Massachusetts
INTAKE: Jan & Aug
Program Overview
The Bachelor of General Business program at Western New England University is designed to provide students with a comprehensive understanding of the fundamental principles of business across various disciplines. This program emphasizes essential skills such as critical thinking, problem-solving, and effective communication, preparing graduates for a wide range of careers in the dynamic business landscape. With a flexible curriculum, students can tailor their educational experience to align with their career aspirations.
AACSB Accredited: Western New England University’s business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that places the university among the top business schools worldwide. This accreditation ensures that the program meets rigorous standards of quality and excellence in business education, providing students with a solid foundation that is recognized by employers.
Curriculum: The curriculum for the Bachelor of General Business combines core business courses with elective options, allowing students to explore various areas such as marketing, finance, management, and operations. Key courses may include Principles of Management, Marketing Management, and Business Ethics. The program emphasizes experiential learning through case studies, group projects, and internships, enabling students to apply theoretical knowledge to real-world scenarios.
Research Focus: While the Bachelor of General Business primarily focuses on practical skills and knowledge, students have opportunities to engage in research projects that explore contemporary business issues. Faculty members encourage undergraduates to participate in collaborative research, enhancing their understanding of current trends and challenges in the business world. This focus on research prepares students for informed decision-making and critical analysis in their future careers.
Industry Engagement: Western New England University prioritizes industry engagement, connecting students with local businesses and organizations. Through internships, co-op programs, and networking events, students gain valuable hands-on experience and insights into the professional world. These engagements help students build a robust professional network and enhance their employability upon graduation.
Global Perspective: The Bachelor of General Business program also incorporates a global perspective, recognizing the importance of understanding international markets and cultural differences in today’s business environment. Students are encouraged to explore global business practices through coursework, study abroad opportunities, and exposure to diverse perspectives, preparing them to work effectively in a multicultural world.
Location
Springfield, Massachusetts
Score
IELTS 6
Tuition Fee
USD 44680
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 74 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Western New England University is fostering a diverse and inclusive academic community, the university offers a range of scholarships specifically designed for international students. These scholarships are aimed at recognizing and rewarding academic excellence, leadership, and contributions to the university community.
Global Leadership Award: The Global Leadership Award is a prestigious scholarship that honors international students with exceptional academic records and demonstrated leadership skills. This merit-based scholarship reflects the university's nurturing global leaders and providing financial assistance to those who have a positive impact on their communities.
Presidential Scholarship: Western New England University's Presidential Scholarship is a highly competitive award that attracts outstanding international students. This scholarship covers a significant portion of tuition costs, acknowledging academic excellence and supporting students on their educational journey.
Dean's Scholarship for International Students: The Dean's Scholarship is designed to recognize and support international students who have achieved notable academic success. This scholarship contributes to creating a diverse and vibrant learning environment by encouraging high-achieving students from around the world.
International Merit Scholarship: Western New England University awards the International Merit Scholarship to international students who have demonstrated exceptional academic achievements, leadership potential, and involvement in extracurricular activities. This scholarship aims to make quality education accessible to deserving students.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship acknowledges the importance of cultural richness within the university community. This scholarship is awarded to international students who contribute to the cultural diversity of Western New England University, fostering an inclusive and globally aware campus environment.
Talent-Based Scholarships: Beyond academic achievements, the university recognizes and supports international students with outstanding talents in various areas, including arts, athletics, and community service. Talent-based scholarships provide financial assistance to those who have demonstrated exceptional skills and contributions.
Community Engagement Scholarship: Western New England University values students who actively engage with the local and university communities. The Community Engagement Scholarship is awarded to international students who demonstrate community service and civic responsibility.
Graduates of the Bachelor of General Business program at Western New England University have access to a wide array of career options across various industries. The program’s comprehensive curriculum prepares students to tackle challenges in different business environments, making them versatile candidates for employment.
Business Analyst: One prominent career option is that of a business analyst. In this role, professionals evaluate and analyze an organization's processes, systems, and data to identify areas for improvement. They play a crucial role in developing strategies that enhance efficiency and drive business growth.
Marketing Manager: Another exciting opportunity is to work as a marketing manager. Graduates can design and implement marketing strategies to promote products or services, conduct market research, and analyze consumer behavior. This position requires creativity and analytical skills to effectively reach target audiences.
Financial Analyst: Many graduates pursue careers as financial analysts, where they assess financial data to guide investment decisions and help businesses understand their financial performance. Financial analysts are essential for budgeting, forecasting, and strategic planning within organizations.
Human Resources Specialist: A career as a human resources specialist is another viable path. These professionals are responsible for recruiting, hiring, and training employees, as well as managing employee relations and benefits. Strong interpersonal and communication skills are crucial in this role.
Operations Manager: Graduates may also find positions as operations managers, overseeing day-to-day business activities and ensuring that operations run smoothly and efficiently. They often manage resources, optimize processes, and implement policies that enhance productivity.
Entrepreneur: With a solid foundation in general business principles, graduates are well-prepared to start their own ventures. The program equips aspiring entrepreneurs with the necessary skills to develop business plans, understand market dynamics, and navigate the challenges of launching a business.
Consultant: Some graduates choose to become consultants, providing expert advice to organizations on various business issues. This role often involves analyzing business operations, identifying problems, and recommending solutions to improve performance and profitability.
Sales Manager: A role as a sales manager is also an option, where graduates lead sales teams, develop sales strategies, and work to meet revenue targets. Strong leadership and motivational skills are vital in this competitive field.
Graduate Studies: Many graduates opt to further their education by pursuing graduate degrees, such as an MBA or specialized master's programs. Advanced education can enhance career prospects and open doors to leadership positions within organizations.
