M.S. in Applied Behavior Analysis
The M.S. in Applied Behavior Analysis (ABA) at Western New England University is a dyna...
Springfield, Massachusetts
INTAKE: Jan & Aug
The Bachelor of Communication program at Western New England University offers a dynamic and comprehensive education that prepares students for various communication careers in today’s fast-paced, media-driven world. The program emphasizes the importance of effective communication across diverse platforms, equipping students with essential skills in writing, speaking, and digital media production. By blending theory with practical experience, graduates are prepared to tackle real-world challenges in various industries, including public relations, marketing, journalism, and corporate communication.
Curriculum: The curriculum for the Bachelor of Communication is designed to provide a well-rounded education in both the theoretical and practical aspects of communication. Students engage in a diverse range of courses covering topics such as interpersonal communication, media ethics, public speaking, and multimedia production. Hands-on learning experiences are integrated throughout the program, allowing students to apply their knowledge in real-world scenarios. Additionally, elective courses enable students to explore specialized areas such as digital marketing, media design, and organizational communication, allowing them to tailor their education to their interests and career goals.
Research Focus: Western New England University encourages a strong research culture within the Bachelor of Communication program. Students are invited to participate in faculty-led research projects that explore contemporary issues in communication, media, and technology. This focus on research not only enriches the academic experience but also fosters critical thinking and analytical skills, preparing students to contribute to scholarly discourse and apply research methodologies in their future careers.
Industry Engagement: The program emphasizes industry engagement through partnerships with local businesses and organizations, providing students with valuable internship opportunities and networking prospects. These collaborations allow students to gain practical experience, develop professional skills, and make connections within the communication field. Guest speakers from various sectors frequently share insights into current trends and best practices, further bridging the gap between academic learning and industry requirements.
Global Perspective: Recognizing the increasingly interconnected nature of communication in a global context, the Bachelor of Communication program incorporates a global perspective into its curriculum. Students are exposed to diverse communication practices and cultural considerations, preparing them to navigate the complexities of global communication. This emphasis on cultural competence and international communication equips graduates to work effectively in multicultural environments and engage with global audiences.
Springfield, Massachusetts
IELTS 6
USD 44680
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
Western New England University is fostering a diverse and inclusive academic community, the university offers a range of scholarships specifically designed for international students. These scholarships are aimed at recognizing and rewarding academic excellence, leadership, and contributions to the university community.
Global Leadership Award: The Global Leadership Award is a prestigious scholarship that honors international students with exceptional academic records and demonstrated leadership skills. This merit-based scholarship reflects the university's nurturing global leaders and providing financial assistance to those who have a positive impact on their communities.
Presidential Scholarship: Western New England University's Presidential Scholarship is a highly competitive award that attracts outstanding international students. This scholarship covers a significant portion of tuition costs, acknowledging academic excellence and supporting students on their educational journey.
Dean's Scholarship for International Students: The Dean's Scholarship is designed to recognize and support international students who have achieved notable academic success. This scholarship contributes to creating a diverse and vibrant learning environment by encouraging high-achieving students from around the world.
International Merit Scholarship: Western New England University awards the International Merit Scholarship to international students who have demonstrated exceptional academic achievements, leadership potential, and involvement in extracurricular activities. This scholarship aims to make quality education accessible to deserving students.
Cultural Diversity Scholarship: The Cultural Diversity Scholarship acknowledges the importance of cultural richness within the university community. This scholarship is awarded to international students who contribute to the cultural diversity of Western New England University, fostering an inclusive and globally aware campus environment.
Talent-Based Scholarships: Beyond academic achievements, the university recognizes and supports international students with outstanding talents in various areas, including arts, athletics, and community service. Talent-based scholarships provide financial assistance to those who have demonstrated exceptional skills and contributions.
Community Engagement Scholarship: Western New England University values students who actively engage with the local and university communities. The Community Engagement Scholarship is awarded to international students who demonstrate community service and civic responsibility.
Graduates of the Bachelor of Communication program have access to a diverse range of career opportunities across various fields, leveraging their strong communication skills and media knowledge.
Public Relations Specialist: Many graduates pursue careers as Public Relations Specialists, where they manage the public image of organizations, develop media strategies, and create press releases. They work to build and maintain relationships with the media and stakeholders, promoting their clients’ messages effectively.
Marketing Coordinator: Graduates often find roles as Marketing Coordinators, assisting in the development and execution of marketing campaigns. They conduct market research, analyze consumer behavior, and create promotional materials to enhance brand visibility and engagement.
Content Creator: The rise of digital media has opened up opportunities for Content Creators, who produce engaging content for websites, social media platforms, and blogs. Graduates can utilize their writing and multimedia skills to create compelling narratives that resonate with target audiences.
Corporate Communications Specialist: Corporate Communications Specialists manage internal and external communications for organizations. They develop communication strategies, write company newsletters, and handle crisis communication, ensuring that messages are clear and aligned with the organization’s goals.
Journalist: Some graduates become Journalists, reporting on news and current events for various media outlets. They conduct interviews, research stories, and write articles or produce news segments, playing a vital role in informing the public.
Social Media Manager: As Social Media Managers, graduates develop and implement social media strategies to enhance brand presence online. They create content, engage with followers, and analyze performance metrics to optimize campaigns and increase audience reach.
Event Coordinator: Graduates may also work as Event Coordinators, planning and executing events such as conferences, workshops, and public relations activities. They manage logistics, coordinate with vendors, and ensure that events run smoothly, promoting organizational goals.
Advertising Account Executive: In this role, graduates work with clients to develop advertising strategies and campaigns. They collaborate with creative teams to produce advertisements and monitor campaign effectiveness, adjusting strategies as needed to achieve client objectives.
Media Planner: Media Planners analyze target audiences and market trends to develop effective media buying strategies. They work with advertising agencies to select the right media outlets for campaigns, ensuring maximum reach and impact.
Human Resources Specialist: Graduates can also enter the field of Human Resources, where they utilize their communication skills to manage employee relations, develop training programs, and facilitate internal communications within organizations.