M.S. in Supply Chain Management
The Master of Science in Supply Chain Management (M.S. SCM) program at Middle Tennessee...
B.S. in Media Management
Murfreesboro, Tennessee
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Media Management at Middle Tennessee State University (MTSU) is designed to equip students with the essential skills and knowledge necessary for successful careers in the media industry. This program focuses on the intersection of media content, technology, and business practices, providing students with a comprehensive understanding of media operations, management strategies, and the evolving landscape of digital and traditional media. By integrating theoretical insights with practical applications, the program prepares graduates to tackle the challenges of the media sector and to lead in various media organizations.
Curriculum: The curriculum for the B.S. in Media Management includes a diverse array of courses that cover key areas such as media economics, strategic communication, media law, and digital marketing. Students engage in hands-on projects and case studies that enhance their understanding of media management principles and practices. Additionally, the program offers elective courses in specialized topics like social media strategy, audience analysis, and content creation, allowing students to tailor their education to their interests and career goals. This well-rounded curriculum ensures that graduates possess both the technical skills and managerial competencies needed in today’s media environment.
Research Focus: MTSU encourages research within the Media Management program, emphasizing the importance of understanding current trends and issues in the media industry. Faculty members actively involve students in research projects that explore topics such as audience behavior, media policy, and the impact of emerging technologies on media practices. This research focus not only enriches the academic experience but also fosters critical thinking and analytical skills, which are vital for effective decision-making in media management roles.
Industry Engagement: The Media Management program places a strong emphasis on industry engagement, providing students with numerous opportunities to connect with professionals in the media field. Through internships, guest lectures, and networking events, students gain real-world insights and establish valuable contacts that can facilitate their career paths. The program collaborates with various media organizations, enabling students to apply their classroom learning in practical settings, thereby enhancing their employability upon graduation.
Global Perspective: Recognizing the increasingly global nature of media, the B.S. in Media Management curriculum incorporates a global perspective that prepares students to operate in diverse cultural contexts. Courses addressing international media markets, cross-cultural communication, and global media trends equip students with the knowledge necessary to navigate the complexities of a globalized media landscape. Additionally, opportunities for study abroad programs and collaborative projects with international partners broaden students' horizons and enhance their understanding of global media dynamics.
Location
Murfreesboro, Tennessee
Score
IELTS 6
Tuition Fee
USD 29144
Undergraduate Entry Requirements
Application Fee: $30
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- DET (Duolingo English Test): Minimum score of 85.
Middle Tennessee State University is dedicated to fostering a diverse and inclusive academic community, attracting bright minds from around the world. To support international students in their pursuit of higher education, MTSU offers a range of scholarships designed to ease financial burdens and promote academic excellence.
International Merit Scholarships: MTSU extends International Merit Scholarships to outstanding students demonstrating exceptional academic achievements. These merit-based scholarships are designed to recognize and reward excellence, providing financial support to deserving individuals.
International Undergraduate Scholarships: For undergraduate international students, MTSU offers scholarships based on academic merit, leadership qualities, and extracurricular achievements. These scholarships aim to make quality education accessible to talented individuals seeking a bachelor's degree at the university.
Global Ambassador Scholarship: The Global Ambassador Scholarship is a unique opportunity for international students with a passion for promoting cultural exchange and fostering global understanding. Recipients of this scholarship actively contribute to MTSU's international community through various initiatives.
English Language Institute (ELI) Scholarships: MTSU's English Language Institute (ELI) offers scholarships to international students seeking English language proficiency programs. These scholarships support students in enhancing their language skills, preparing them for successful academic integration.
College-Specific Scholarships: Various colleges within MTSU may offer specific scholarships tailored to international students enrolled in particular academic disciplines. These scholarships acknowledge the diverse talents and contributions of students across different fields of study.
Cultural Diversity Scholarship: MTSU values cultural diversity and provides scholarships to international students who actively contribute to creating a culturally rich and inclusive campus environment. These scholarships aim to celebrate and support students from diverse backgrounds.
Graduates of the Bachelor of Science (B.S.) in Media Management program from Middle Tennessee State University (MTSU) are equipped with the skills and knowledge to pursue a variety of exciting and rewarding career paths within the media industry. The program's comprehensive curriculum, combined with practical experiences, prepares students for roles that blend creativity, strategic thinking, and management expertise.
Media Manager: Graduates can work as media managers, overseeing the production and distribution of media content across various platforms, ensuring that projects are completed on time and within budget.
Content Strategist: Many graduates pursue careers as content strategists, developing and implementing strategies for creating, distributing, and analyzing media content to engage target audiences effectively.
Marketing Coordinator: Graduates often enter roles as marketing coordinators, where they plan and execute marketing campaigns for media organizations, utilizing their understanding of audience behavior and market trends.
Digital Media Specialist: With a focus on digital platforms, graduates can work as digital media specialists, managing social media accounts, optimizing online content, and analyzing digital marketing performance.
Broadcast Producer: Some graduates choose to become broadcast producers, responsible for coordinating the production of television or radio programs, managing schedules, and collaborating with creative teams.
Public Relations Specialist: Graduates may work in public relations, crafting press releases, managing media relations, and developing communication strategies to enhance the public image of organizations.
Media Analyst: Many graduates find positions as media analysts, researching and analyzing media trends, audience demographics, and the effectiveness of media campaigns to inform strategic decisions.
Event Planner: Graduates can also pursue careers as event planners, organizing media-related events such as conferences, film screenings, or promotional activities that enhance brand visibility.
Advertising Executive: With a strong understanding of media markets, graduates may work as advertising executives, developing ad campaigns and strategies to promote products and services across various media channels.
Entrepreneur: Armed with a solid foundation in media management, some graduates choose to start their own media-related businesses or freelance as consultants, offering specialized services in content creation and media strategy.
