M.S. in Supply Chain Management
The Master of Science in Supply Chain Management (M.S. SCM) program at Middle Tennessee...
B.B.A. in Marketing
Murfreesboro, Tennessee
INTAKE: Jan & Aug
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at Middle Tennessee State University (MTSU) is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This program prepares students for successful careers in various marketing roles by emphasizing both theoretical knowledge and practical applications. With a focus on consumer behavior, marketing research, and digital marketing, students develop the skills necessary to navigate the complexities of modern marketing landscapes.
AACSB Accredited: MTSU’s B.B.A. in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious distinction that highlights the program’s commitment to high-quality business education. This accreditation ensures that students receive a rigorous and relevant curriculum, making them more competitive in the job market. Employers often seek graduates from AACSB-accredited programs, recognizing the value of the education and training these students receive.
Curriculum: The curriculum for the B.B.A. in Marketing includes core business courses along with specialized marketing courses that cover essential topics such as marketing strategy, brand management, consumer behavior, digital marketing, and sales management. Students also have the opportunity to choose electives that align with their interests and career goals, such as social media marketing, international marketing, and marketing analytics. This well-rounded curriculum provides students with both the foundational knowledge and practical skills required to excel in various marketing roles.
Research Focus: MTSU encourages a strong research focus within the Marketing program, allowing students and faculty to explore current trends and challenges in the marketing field. Research initiatives may include studying consumer behavior, evaluating marketing strategies, and analyzing the effectiveness of digital marketing campaigns. By engaging in research, students enhance their analytical and critical thinking skills, preparing them to tackle real-world marketing problems and contribute to innovative marketing solutions.
Industry Engagement: The Marketing program at MTSU places a significant emphasis on industry engagement through partnerships with local businesses and organizations. Students benefit from internships, networking events, and guest lectures from industry professionals, providing them with valuable insights into the marketing field. These hands-on experiences help students apply their knowledge in real-world settings, develop professional connections, and gain a deeper understanding of current marketing practices and trends.
Global Perspective: The B.B.A. in Marketing incorporates a global perspective, emphasizing the importance of understanding international markets and cultural differences in marketing strategies. Students are encouraged to explore global marketing trends and practices, preparing them for careers in an increasingly interconnected world. Opportunities for study abroad programs and global marketing initiatives further enhance students' awareness of international business dynamics and the challenges of marketing on a global scale.
Location
Murfreesboro, Tennessee
Score
IELTS 6
Tuition Fee
USD 29144
Undergraduate Entry Requirements
Application Fee: $30
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- DET (Duolingo English Test): Minimum score of 85.
Middle Tennessee State University is dedicated to fostering a diverse and inclusive academic community, attracting bright minds from around the world. To support international students in their pursuit of higher education, MTSU offers a range of scholarships designed to ease financial burdens and promote academic excellence.
International Merit Scholarships: MTSU extends International Merit Scholarships to outstanding students demonstrating exceptional academic achievements. These merit-based scholarships are designed to recognize and reward excellence, providing financial support to deserving individuals.
International Undergraduate Scholarships: For undergraduate international students, MTSU offers scholarships based on academic merit, leadership qualities, and extracurricular achievements. These scholarships aim to make quality education accessible to talented individuals seeking a bachelor's degree at the university.
Global Ambassador Scholarship: The Global Ambassador Scholarship is a unique opportunity for international students with a passion for promoting cultural exchange and fostering global understanding. Recipients of this scholarship actively contribute to MTSU's international community through various initiatives.
English Language Institute (ELI) Scholarships: MTSU's English Language Institute (ELI) offers scholarships to international students seeking English language proficiency programs. These scholarships support students in enhancing their language skills, preparing them for successful academic integration.
College-Specific Scholarships: Various colleges within MTSU may offer specific scholarships tailored to international students enrolled in particular academic disciplines. These scholarships acknowledge the diverse talents and contributions of students across different fields of study.
Cultural Diversity Scholarship: MTSU values cultural diversity and provides scholarships to international students who actively contribute to creating a culturally rich and inclusive campus environment. These scholarships aim to celebrate and support students from diverse backgrounds.
Graduates of the Bachelor of Business Administration (B.B.A.) in Marketing from Middle Tennessee State University (MTSU) have a wide array of career options available to them. This degree equips students with the necessary skills and knowledge to excel in various marketing roles across different industries.
Marketing Manager: Many graduates pursue careers as marketing managers, where they develop and implement marketing strategies, oversee promotional campaigns, and manage marketing teams to drive business growth.
Brand Manager: As brand managers, graduates are responsible for building and maintaining a brand's image and identity. They work on brand positioning, market research, and strategy development to ensure brand consistency and effectiveness.
Digital Marketing Specialist: With the rise of online marketing, graduates can work as digital marketing specialists, focusing on SEO, content marketing, social media, and email marketing to enhance a company's online presence.
Market Research Analyst: Graduates can also become market research analysts, utilizing data analysis to understand market trends, consumer preferences, and competitive landscapes, helping businesses make informed decisions.
Sales Manager: Many graduates transition into sales management roles, where they lead sales teams, develop sales strategies, and work to achieve sales targets while fostering strong client relationships.
Advertising Executive: Graduates may find opportunities as advertising executives, collaborating with creative teams to design and execute advertising campaigns across various media platforms.
Public Relations Specialist: In public relations, graduates work to shape and maintain a positive public image for organizations through media relations, press releases, and strategic communication.
Product Manager: As product managers, graduates oversee the development and marketing of products, working closely with cross-functional teams to ensure successful product launches and lifecycle management.
E-commerce Manager: With the growth of online shopping, some graduates opt to become e-commerce managers, overseeing online sales strategies, website optimization, and customer experience.
Social Media Manager: Graduates can take on roles as social media managers, developing and executing social media strategies to engage customers, build brand awareness, and drive online traffic.
