BBA in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 68 or higher.
• PTE: Overall score of 43 or higher.
• DET (Duolingo English Test): Minimum score of 80.

Texas Wesleyan University is not only recognized for its academic excellence but also for its fostering a diverse and inclusive community. International students seeking to pursue their education at Texas Wesleyan have access to various scholarship opportunities designed to alleviate financial barriers and promote global diversity within the campus community.

Global Ambassador Scholarship: Texas Wesleyan values students who demonstrate leadership skills and enhancing cultural diversity. The Global Ambassador Scholarship is awarded to international students who have a record of active participation in cultural exchange, community service, or leadership roles. This scholarship not only recognizes academic achievement but also the positive impact students make on campus life.

International Achievement Scholarship: Designed to reward academic excellence, the International Achievement Scholarship is merit-based and considers a student's academic achievements, standardized test scores, and overall potential for success at Texas Wesleyan. This scholarship aims to attract top-performing international students and support their pursuit of higher education.

Cultural Diversity Scholarship: Texas Wesleyan University values the unique perspectives and experiences that international students bring to the community. The Cultural Diversity Scholarship is aimed at supporting students from underrepresented regions or cultural backgrounds, enhancing the global tapestry of the university.

Athletic Scholarships: For international students with exceptional athletic abilities, Texas Wesleyan offers athletic scholarships in various sports. These scholarships are not only a recognition of sports prowess but also an opportunity for students to excel academically while actively contributing to the university's athletic achievements.

Graduates with a Bachelor of Business Administration (BBA) in Marketing from Texas Wesleyan University have numerous career pathways in marketing and business, benefiting from the program’s strong emphasis on both foundational skills and innovative marketing practices.

Marketing Manager: Graduates can excel as marketing managers, leading campaigns, overseeing brand development, and implementing strategies to boost company visibility and market share.

Digital Marketing Specialist: With expertise in digital platforms and online consumer behavior, graduates are well-prepared for roles as digital marketing specialists, focusing on social media, content marketing, SEO, and online advertising.

Market Research Analyst: This role allows graduates to utilize their analytical skills to interpret data, identify market trends, and provide insights that help companies make data-driven business decisions.

Brand Manager: Graduates can work as brand managers, where they focus on brand identity, consistency, and reputation, overseeing marketing initiatives that enhance brand value and customer loyalty.

Advertising Account Executive: In this role, graduates can work within advertising agencies or corporate settings, managing client relationships, developing ad campaigns, and coordinating with creative teams to execute effective advertising strategies.

Product Manager: BBA in Marketing graduates can become product managers, responsible for overseeing the development, launch, and promotion of products, ensuring they meet customer needs and market demand.

Public Relations Specialist: Leveraging communication and branding knowledge, graduates can work in public relations, managing an organization’s image, handling media relations, and strategizing to maintain a positive public profile.

Social Media Manager: With skills in digital marketing and audience engagement, graduates can become social media managers, creating content, managing social platforms, and analyzing performance to drive brand awareness and engagement.

Sales Manager: Many graduates find opportunities in sales management, where they lead sales teams, develop customer relationships, and implement sales strategies to achieve revenue goals.

Content Marketing Strategist: In this role, graduates focus on content creation and distribution, crafting compelling narratives that align with brand messaging and resonate with target audiences.

Retail Marketing Coordinator: Graduates can pursue roles in retail marketing, coordinating promotional efforts, merchandising, and in-store advertising to enhance customer experience and drive sales.

Event Marketing Coordinator: BBA in Marketing graduates may also find roles in event marketing, organizing and promoting events that strengthen brand presence and connect with target audiences.