M.S. in Accounting
The Master of Science in Accounting (M.S.A.) program at The University of Memphis is de...
B.A. in Communication
Memphis, Tennessee
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Arts in Communication at The University of Memphis is designed to equip students with the essential skills needed to navigate the rapidly evolving landscape of communication. The program emphasizes critical thinking, effective messaging, and a deep understanding of media and its role in society. With a blend of theoretical foundations and practical applications, students learn to communicate effectively across various platforms, preparing them for diverse careers in communication fields such as public relations, journalism, marketing, and corporate communication.
Curriculum: The curriculum for the B.A. in Communication encompasses a broad range of topics that reflect the dynamic nature of the communication field. Core courses cover areas such as interpersonal communication, public speaking, communication theory, media studies, and digital communication. Students have the opportunity to choose electives that align with their interests, including specialized courses in public relations, advertising, and media production. The program also emphasizes hands-on learning through projects, presentations, and group collaborations, fostering practical skills that are crucial in professional settings.
Research Focus: The University of Memphis encourages a robust research culture within the communication program. Students are provided opportunities to engage in research projects that explore various aspects of communication, including media influence, public opinion, and digital communication trends. Faculty members actively involve students in their research initiatives, allowing them to contribute to scholarly work while developing critical research skills. This focus on research not only enriches the learning experience but also prepares students for potential graduate studies or research-oriented careers.
Industry Engagement: Industry engagement is a key component of the B.A. in Communication program, with the University of Memphis fostering strong connections with local and national organizations. Students benefit from internships, networking events, and guest lectures from industry professionals. These experiences enable students to apply their classroom knowledge in real-world contexts, gain valuable insights into industry practices, and build a professional network that can aid in job placement after graduation. Collaborations with industry partners also enhance curriculum relevance, ensuring that students are well-prepared for the workforce.
Global Perspective: The B.A. in Communication program incorporates a global perspective, recognizing the importance of understanding diverse cultures and communication practices in an interconnected world. Students are encouraged to explore global communication issues, participate in study abroad programs, and engage with international media. This focus prepares graduates to work in multicultural environments and address communication challenges that transcend national boundaries, making them adaptable and competitive in the global job market.
Location
Memphis, Tennessee
Score
IELTS 6
Tuition Fee
USD 19824
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 95.
The University of Memphis is fostering diversity and inclusivity within its student body. The university offers a range of scholarships specifically designed to support international students in their academic pursuits.
International Merit Scholarships: The University of Memphis provides International Merit Scholarships to outstanding students from around the world. These scholarships are awarded based on academic excellence, leadership qualities, and extracurricular achievements. Recipients of this scholarship are recognized for their exceptional contributions to the university community.
Global Ambassador Scholarships: The Global Ambassador Scholarships are aimed at students who demonstrate a strong promoting cultural diversity and global understanding. Recipients of this scholarship actively engage in initiatives that enhance cross-cultural exchange within the university and the broader community.
Cultural Diversity Scholarships: The university values the enrichment brought about by students from diverse cultural backgrounds. The Cultural Diversity Scholarships aim to support students who contribute to the university's cultural tapestry. These scholarships consider factors such as nationality, ethnicity, and cultural achievements.
Academic Excellence Awards: Recognizing the importance of academic achievement, the University of Memphis offers Academic Excellence Awards to international students who have demonstrated outstanding performance in their academic endeavors. These awards may cover tuition and other educational expenses.
Destination Memphis Scholarships: The Destination Memphis Scholarships are designed to attract high-achieving students to the University of Memphis. These scholarships may cover a portion of tuition costs and are awarded based on a holistic assessment of a student's achievements.
Graduates of the B.A. in Communication program at The University of Memphis are equipped with a versatile skill set that prepares them for a wide range of careers in various sectors, including business, media, public relations, and education. The program’s focus on effective communication, critical thinking, and media literacy enables graduates to pursue multiple paths in the workforce.
Public Relations Specialist: Many graduates find success as public relations specialists, where they manage the public image of organizations and create strategies to communicate with various stakeholders. They are responsible for crafting press releases, organizing events, and developing communication campaigns that promote a positive image for their clients.
Marketing Coordinator: Graduates often take on roles as marketing coordinators, where they develop and implement marketing strategies to promote products and services. They utilize their communication skills to create compelling content for advertising campaigns, social media, and promotional materials.
Journalist or Reporter: Some graduates choose to pursue careers in journalism, working as reporters or writers for newspapers, magazines, or online publications. They research, investigate, and report on news stories, using their communication skills to inform and engage the public.
Corporate Communication Manager: Corporate communication managers are responsible for managing internal and external communications for organizations. Graduates can work in this role to ensure that messaging aligns with the company’s values and objectives, handling communications with employees, shareholders, and the media.
Media Planner: As media planners, graduates analyze target audiences and strategize the best media channels for advertising campaigns. They work with advertising agencies to place ads in the most effective formats and times, optimizing reach and engagement.
Social Media Manager: With the rise of digital communication, many graduates become social media managers, where they create and manage content across various social media platforms. They engage with audiences, analyze performance metrics, and develop strategies to enhance brand visibility and interaction.
Human Resources Specialist: Graduates can also work in human resources, focusing on internal communication, employee relations, and training programs. They use their communication skills to foster a positive workplace culture and ensure effective communication between management and staff.
Event Planner: Some graduates enter the field of event planning, coordinating corporate events, conferences, and social gatherings. They leverage their organizational skills and communication expertise to manage all aspects of event logistics and ensure successful execution.
Content Writer or Editor: Graduates can pursue careers as content writers or editors, creating and editing content for websites, blogs, and publications. They utilize their writing skills to produce engaging and informative material that resonates with target audiences.
Graduate Studies: Additionally, some graduates opt to further their education by pursuing advanced degrees in communication, journalism, public relations, or related fields. This path can lead to specialized roles in academia, research, or higher-level positions within organizations.
