Master of Business Administration (M.B.A.)
Augustana University's Master of Business Administration (M.B.A.) program is design...
B.A. in Marketing
Sioux Falls
INTAKE: Jan & Aug
Program Overview
Augustana University’s B.A. in Marketing program is designed to equip students with a comprehensive understanding of marketing principles and practices. The program focuses on developing critical thinking, creativity, and analytical skills necessary to navigate the dynamic marketing landscape. Students are encouraged to explore various marketing channels and strategies, preparing them for successful careers in both traditional and digital marketing arenas.
Curriculum: The curriculum for the B.A. in Marketing includes a blend of core marketing courses and electives that allow students to tailor their education to their interests. Core topics cover areas such as consumer behavior, marketing research, advertising, and strategic marketing management. Students also have the option to specialize in areas like digital marketing, social media strategies, and brand management. This diverse curriculum ensures that graduates have a well-rounded education that meets the demands of the evolving marketing industry.
Research Focus: Research is an integral part of the B.A. in Marketing program, providing students with opportunities to engage in projects that explore contemporary marketing trends and challenges. Under the guidance of faculty mentors, students can conduct research on topics such as market segmentation, advertising effectiveness, and consumer preferences. This emphasis on research enhances students’ analytical skills and prepares them for data-driven decision-making in their future careers.
Industry Engagement: Augustana University fosters strong industry engagement through internships, networking opportunities, and collaborative projects with local businesses. The program encourages students to participate in internships that provide hands-on experience in real-world marketing environments, allowing them to apply classroom knowledge and gain valuable insights into the industry. Networking events and guest lectures from marketing professionals further enrich students’ educational experiences and expand their professional connections.
Global Perspective: The B.A. in Marketing program emphasizes a global perspective by incorporating international marketing principles and cross-cultural strategies into the curriculum. Students engage in discussions about globalization, ethical marketing practices, and the impact of cultural differences on consumer behavior. This global outlook equips students with the knowledge and skills necessary to succeed in the interconnected world of marketing.
Location
Sioux Falls
Score
IELTS 6
Tuition Fee
USD 39100
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Augustana University is fostering a diverse and inclusive academic community, it offers a range of scholarships to support international students pursuing their education in the United States.
International Student Scholarships: Augustana University extends a warm welcome to international students by offering dedicated scholarships. These financial awards aim to ease the financial burden of tuition and make quality education accessible to a global student body.
Merit-Based Scholarships: Augustana recognizes and rewards academic excellence. Merit-based scholarships are available to international students who demonstrate exceptional academic achievements. These scholarships are a testament to the university's attracting top talent from around the world.
Leadership Scholarships: In acknowledgment of the importance of leadership skills, Augustana University encourages and supports students who have demonstrated outstanding leadership qualities in their communities. Leadership scholarships provide financial assistance to those who have made a positive impact through their leadership endeavors.
Athletic Scholarships: Augustana's strong athletic programs extend beyond borders, and international student-athletes are eligible for athletic scholarships. These scholarships are designed to recognize and support the dedication and talent of international athletes who wish to contribute to the university's sports culture.
Cultural Diversity Scholarships: Augustana values diversity and encourages students to contribute to the rich tapestry of cultural experiences on campus. Cultural diversity scholarships aim to support students from various backgrounds, fostering a globally aware and interconnected academic community.
Graduates of the B.A. in Marketing program at Augustana University have a diverse array of career opportunities in various sectors. The comprehensive curriculum and practical experiences equip students with the skills needed to excel in a fast-paced marketing environment.
Marketing Manager: One of the most common career paths for graduates is to become a marketing manager. In this role, they are responsible for developing and implementing marketing strategies that drive brand awareness and increase sales. Their ability to analyze market trends and consumer behavior is essential for creating effective campaigns.
Digital Marketing Specialist: As businesses increasingly shift towards online platforms, many graduates pursue careers as digital marketing specialists. They focus on online advertising, social media marketing, SEO, and content creation, utilizing digital tools to engage customers and enhance brand visibility in the digital space.
Brand Manager: Graduates may also find opportunities as brand managers, where they oversee the positioning and marketing of a specific brand or product line. This role involves managing brand strategy, monitoring market trends, and ensuring that the brand’s image resonates with target audiences.
Market Research Analyst: Another popular career option is that of a market research analyst. In this position, graduates analyze market conditions and consumer preferences to provide insights that inform marketing strategies. Their research skills enable companies to make data-driven decisions and identify opportunities for growth.
Sales Manager: With a strong understanding of marketing principles, some graduates choose to become sales managers. They lead sales teams, set sales goals, and develop training programs to enhance team performance, ultimately driving revenue for their organizations.
Public Relations Specialist: Graduates may also work as public relations specialists, managing the communication between organizations and their publics. They craft press releases, manage media relations, and develop strategies to enhance an organization’s public image.
Social Media Manager: Given the growing importance of social media in marketing, many graduates take on the role of social media manager. They create and implement social media strategies to engage audiences, build brand loyalty, and drive traffic to websites.
Entrepreneur: Some graduates opt to start their own businesses, applying their marketing skills to launch and grow successful ventures. The program’s emphasis on entrepreneurship provides them with the knowledge needed to navigate the challenges of business ownership.
