B.A. in Communication Studies

The Bachelor of Arts in Communication Studies at Augustana University is designed to provide students with a comprehensive understanding of communication processes, theories, and practices. This interdisciplinary program equips students with essential skills for effective communication in various contexts, including interpersonal, group, and public communication. Students explore the role of communication in shaping relationships, influencing public opinion, and facilitating organizational success, preparing them for diverse career opportunities in communication-related fields.

Curriculum: The curriculum for the B.A. in Communication Studies combines theoretical knowledge with practical application. Core courses cover essential topics such as communication theory, interpersonal communication, public speaking, and organizational communication. Students have the opportunity to tailor their education through elective courses in areas like media studies, conflict resolution, and rhetoric, allowing them to explore specific interests and career goals. The program also emphasizes experiential learning, incorporating projects, presentations, and collaborative work to enhance students' communication skills.

Research Focus: Augustana University encourages a strong research focus within the Communication Studies program. Students are provided with opportunities to engage in research projects that explore various aspects of communication, such as media effects, public discourse, and communication strategies in different cultural contexts. Faculty members mentor students in their research endeavors, fostering critical thinking and analytical skills that are essential for understanding complex communication issues. This focus on research prepares students to contribute to the ongoing discourse in the field of communication.

Industry Engagement: The Communication Studies program at Augustana University emphasizes industry engagement through internships and partnerships with local organizations. Students gain valuable hands-on experience in real-world settings, applying their classroom knowledge to practical challenges. These internships provide networking opportunities and exposure to various career paths, from public relations and marketing to journalism and corporate communication. Engaging with industry professionals allows students to build connections and gain insights into the evolving landscape of communication.

Global Perspective: A global perspective is integrated into the B.A. in Communication Studies program, as students examine communication practices in diverse cultural contexts. Coursework encourages students to explore how communication shapes and is shaped by cultural differences, social movements, and global issues. By studying communication across borders, students develop intercultural competence, preparing them to work effectively in an increasingly interconnected world. This emphasis on global communication equips graduates to navigate the complexities of communication in a diverse society.

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 110.

Augustana University is fostering a diverse and inclusive academic community, it offers a range of scholarships to support international students pursuing their education in the United States.

International Student Scholarships: Augustana University extends a warm welcome to international students by offering dedicated scholarships. These financial awards aim to ease the financial burden of tuition and make quality education accessible to a global student body.

Merit-Based Scholarships: Augustana recognizes and rewards academic excellence. Merit-based scholarships are available to international students who demonstrate exceptional academic achievements. These scholarships are a testament to the university's attracting top talent from around the world.

Leadership Scholarships: In acknowledgment of the importance of leadership skills, Augustana University encourages and supports students who have demonstrated outstanding leadership qualities in their communities. Leadership scholarships provide financial assistance to those who have made a positive impact through their leadership endeavors.

Athletic Scholarships: Augustana's strong athletic programs extend beyond borders, and international student-athletes are eligible for athletic scholarships. These scholarships are designed to recognize and support the dedication and talent of international athletes who wish to contribute to the university's sports culture.

Cultural Diversity Scholarships: Augustana values diversity and encourages students to contribute to the rich tapestry of cultural experiences on campus. Cultural diversity scholarships aim to support students from various backgrounds, fostering a globally aware and interconnected academic community.

B.A. in Communication Studies from Augustana University opens up a diverse range of career options across various industries, enabling graduates to leverage their communication skills in impactful ways.

Public Relations Specialist: Graduates can pursue careers as public relations specialists, where they craft and maintain a positive public image for organizations. They develop communication strategies, write press releases, and manage media relations, helping companies effectively communicate with their audiences.

Marketing Coordinator: A B.A. in Communication Studies prepares students for roles as marketing coordinators, where they create and implement marketing campaigns. They utilize communication skills to analyze market trends, engage customers, and promote products or services effectively.

Corporate Communication Manager: Graduates may become corporate communication managers, responsible for managing internal and external communications for businesses. This role involves developing communication policies, writing corporate announcements, and ensuring consistency in messaging across various platforms.

Content Writer/Editor: With strong writing and analytical skills, graduates can work as content writers or editors, creating engaging content for websites, blogs, social media, and other digital platforms. They focus on producing high-quality written material that resonates with target audiences.

Human Resources Specialist: A background in communication equips graduates for roles in human resources, where they facilitate communication between management and employees. They help develop training programs, handle employee relations, and ensure effective internal communication.

Social Media Manager: In today’s digital age, many graduates find opportunities as social media managers. They develop and implement social media strategies, create engaging content, and interact with audiences to build brand presence and loyalty online.

Journalist: Graduates can pursue careers in journalism, where they report on current events, conduct interviews, and write articles for newspapers, magazines, or online platforms. Strong communication skills are essential for delivering accurate and compelling stories.

Event Planner: Communication Studies graduates often excel as event planners, coordinating logistics for various events such as corporate meetings, conferences, and weddings. They use their organizational and interpersonal skills to manage vendors, clients, and attendees.

Nonprofit Communication Director: Graduates may also work as communication directors for nonprofit organizations, where they manage public relations, fundraising campaigns, and community outreach. This role involves promoting the organization's mission and engaging stakeholders.

Sales Representative: A strong foundation in communication can lead to successful careers in sales. Graduates can become sales representatives, utilizing their skills to effectively communicate product benefits and persuade clients to make purchases.