M.A. in Arts
The Master of Arts (M.A.) in Arts at the State University of New York Oswego (SUNY Oswe...
B.S. in Marketing
Oswego, New York
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at SUNY Oswego is designed to equip students with the essential skills and knowledge required to thrive in today’s dynamic business environment. This program emphasizes a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making, preparing students for successful careers in various marketing sectors. Through a blend of theoretical knowledge and practical application, students develop a strong foundation to navigate the complexities of the global marketplace.
AACSB Accredited: The program holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that highlights its commitment to excellence in business education. This accreditation ensures that students receive a high-quality education that meets rigorous academic standards, enhancing the value of their degree and improving their employability in competitive job markets.
Curriculum: The curriculum for the B.S. in Marketing includes a diverse range of courses that cover key marketing concepts such as market research, digital marketing, brand management, and sales strategies. Students engage in hands-on projects, case studies, and simulations to apply their learning in real-world contexts. Elective courses allow for specialization in areas such as international marketing, social media marketing, and customer relationship management, enabling students to tailor their education to their career aspirations.
Research Focus: At SUNY Oswego, the research focus in marketing emphasizes understanding consumer behavior, market trends, and the impact of digital technologies on marketing strategies. Faculty members engage in research that explores emerging marketing practices and their implications for businesses. Students are encouraged to participate in research projects, providing them with valuable experience in data analysis and market research methodologies.
Industry Engagement: The program actively promotes industry engagement through partnerships with local businesses and organizations. Students benefit from internship opportunities, networking events, and guest lectures from industry professionals, enhancing their practical experience and connecting them with potential employers. These engagements also provide insights into current marketing trends and best practices in the field.
Global Perspective: Emphasizing a global perspective, the B.S. in Marketing program prepares students to understand and engage with diverse markets around the world. Courses on international marketing strategies, cultural influences on consumer behavior, and global market dynamics are integral to the curriculum. Additionally, study abroad programs and international business projects broaden students' horizons and equip them with the skills needed to succeed in a globalized economy.
Location
Oswego, New York
Score
IELTS 6
Tuition Fee
USD 18679
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 55 or higher.
- DET (Duolingo English Test): Minimum score of 100.
SUNY Oswego is fostering a diverse and inclusive learning environment. The university offers various scholarship opportunities to support international students in pursuing their education.
International Student Scholarships: SUNY Oswego provides merit-based scholarships for outstanding international students. These scholarships are awarded based on academic achievements, leadership qualities, and extracurricular involvement.
Global Partner Scholarships: The university has established partnerships with international institutions, and students from these partner institutions may be eligible for specific scholarships. These collaborations aim to facilitate global education and cultural exchange.
President's Scholarship for World Leaders: The President's Scholarship for World Leaders is a prestigious award for international students who have demonstrated exceptional academic excellence and leadership skills. Recipients of this scholarship receive significant financial support.
International Tuition Scholarship: This scholarship is designed to assist international students with their tuition expenses. Eligibility is based on academic merit, and the award amount contributes to reducing the overall cost of education.
Cultural Scholarships: SUNY Oswego recognizes the importance of cultural diversity. Cultural scholarships may be available to students who contribute to the campus's cultural richness, fostering an inclusive community.
Departmental Scholarships: Various academic departments at SUNY Oswego offer scholarships to international students pursuing specific fields of study. These departmental scholarships may require students to meet certain criteria related to their major or program.
Community College Transfer Scholarships: International students transferring from community colleges to SUNY Oswego may be eligible for transfer scholarships. These scholarships support a smooth transition to the university for students with prior college experience.
Athletic Scholarships: For students with exceptional athletic abilities, SUNY Oswego provides athletic scholarships. These scholarships are awarded to individuals who contribute to the university's sports programs.
Foundation Scholarships: The university's foundation may administer various scholarship programs funded by donors. These scholarships cover a range of criteria, including academic achievement, community involvement, and financial need.
Graduates of the B.S. in Marketing program from SUNY Oswego have a wide array of career opportunities available to them, thanks to their comprehensive understanding of marketing principles and strategies. They can pursue roles in digital marketing, where they utilize online platforms and analytics to develop campaigns that effectively reach and engage target audiences.
Market Research Analyst: Many graduates work as market research analysts, collecting and analyzing data to help businesses understand consumer preferences and market trends. This role is essential for companies looking to make informed decisions about product development and marketing strategies.
Brand Manager: Graduates can become brand managers, responsible for developing and maintaining a brand’s image and market presence. This position involves overseeing marketing campaigns, conducting market analysis, and collaborating with cross-functional teams to ensure brand consistency.
Sales Manager: Those interested in direct revenue generation may find success as sales managers, where they lead sales teams, develop sales strategies, and establish relationships with clients to drive business growth.
Advertising Executive: Graduates can also pursue careers as advertising executives, working in advertising agencies to create compelling marketing messages and media campaigns that resonate with consumers.
Public Relations Specialist: In this role, graduates manage communication between organizations and their public, crafting press releases, organizing events, and developing strategies to enhance a company's reputation and public image.
Social Media Manager: With the growing importance of social media, many graduates find opportunities as social media managers, where they create content, manage social media accounts, and analyze engagement metrics to improve brand visibility.
Consulting: Marketing graduates can work as consultants, advising businesses on marketing strategies, brand positioning, and consumer engagement practices to improve their overall market performance.
