M.S. in Accounting
The Master of Science (M.S.) in Accounting program at SUNY Geneseo is designed to provi...
B.S. in Marketing
Geneseo
INTAKE: Jan & Aug
Program Overview
The B.S. in Marketing program at SUNY Geneseo prepares students for successful careers in various marketing roles by providing a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making. The program emphasizes hands-on learning, enabling students to develop practical skills in areas such as digital marketing, brand management, and market research. With a focus on creativity and analytical thinking, graduates are equipped to meet the dynamic demands of the marketing industry.
Curriculum: The curriculum for the B.S. in Marketing includes core courses covering essential marketing topics such as marketing research, consumer behavior, and integrated marketing communications. Students engage in experiential learning through projects, case studies, and marketing simulations that allow them to apply theoretical concepts to real-world scenarios. Additionally, electives enable students to specialize in areas like social media marketing, advertising, and global marketing strategies, further enhancing their expertise.
Research Focus: Research is a vital aspect of the B.S. in Marketing program at SUNY Geneseo, encouraging students to explore contemporary marketing challenges and innovations. Faculty-led research projects often examine topics such as digital marketing trends, consumer purchasing behavior, and the impact of social media on brand perception. This focus on research fosters critical thinking and equips students with the skills needed to analyze and interpret market data effectively.
Industry Engagement: SUNY Geneseo emphasizes strong industry engagement, connecting students with local businesses and marketing professionals through internships, guest lectures, and networking events. These opportunities provide invaluable hands-on experience and insights into industry practices, helping students build professional networks that can lead to future employment. The program also encourages participation in marketing competitions and conferences, allowing students to showcase their skills and gain recognition.
Global Perspective: The B.S. in Marketing program incorporates a global perspective, preparing students to navigate the complexities of international markets. Courses address topics such as global branding, cross-cultural consumer behavior, and international marketing strategies. This global focus is crucial for students aspiring to work in multinational corporations or engage with diverse markets, equipping them with the knowledge to develop effective marketing strategies in various cultural contexts.
Location
Geneseo
Score
IELTS 6.5
Tuition Fee
USD 18837
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 75 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 105.
SUNY Geneseo offers various scholarships to international students to support their education.
International Student Scholarships: SUNY Geneseo typically provides scholarships specifically designed for international students. These scholarships may be merit-based and consider factors such as academic achievements, leadership qualities, and extracurricular involvement. The awards aim to recognize and support outstanding international students pursuing their education at Geneseo.
Cultural Diversity Scholarship: SUNY Geneseo values cultural diversity, and as such, they may provide scholarships to international students who actively contribute to fostering a diverse and inclusive campus environment. These scholarships aim to recognize and celebrate the unique perspectives that international students bring to the university community.
Departmental Scholarships: Some academic departments at SUNY Geneseo may offer scholarships for international students within specific fields of study. These scholarships could be based on academic merit, dedication to the field, or potential contributions to the department.
Leadership and Service Scholarships: SUNY Geneseo may have scholarships for international students who demonstrate outstanding leadership skills and a community service. These awards aim to recognize students who make positive contributions to both the campus and wider communities.
Foundation Scholarships: The university's foundation or alumni association may sponsor scholarships for international students. These scholarships could be supported by donations from alumni and friends of the university and may have various eligibility criteria.
External Scholarship Opportunities: International students at SUNY Geneseo may also explore external scholarship opportunities offered by organizations, foundations, and government agencies. The university's international student office or financial aid office can provide information on such opportunities.
Graduates of the B.S. in Marketing program at SUNY Geneseo have a wide array of career opportunities available to them in various sectors. The program's comprehensive curriculum equips students with the necessary skills to excel in the dynamic field of marketing.
Marketing Manager: These professionals oversee marketing campaigns, develop strategies to promote products and services, and analyze market trends to enhance brand visibility and profitability.
Brand Manager: Brand managers are responsible for maintaining and growing a brand's image and market share. They develop marketing strategies, coordinate promotional activities, and analyze consumer feedback.
Market Research Analyst: In this role, professionals collect and analyze data about consumer preferences and market trends to help organizations make informed marketing decisions.
Digital Marketing Specialist: These specialists focus on online marketing strategies, including social media, email marketing, and search engine optimization (SEO), to enhance brand engagement and reach.
Advertising Coordinator: Advertising coordinators assist in the planning and execution of advertising campaigns across various media, collaborating with creative teams to develop effective promotional content.
Sales Manager: Graduates can work as sales managers, leading sales teams, developing sales strategies, and ensuring that sales goals are met through effective marketing techniques.
Public Relations Specialist: These specialists manage the public image of organizations by creating press releases, coordinating media relations, and developing communication strategies that enhance brand reputation.
Content Marketing Strategist: Content marketers develop and implement strategies to create valuable content that attracts and engages target audiences, helping to drive traffic and conversions.
Social Media Manager: In this role, professionals develop and execute social media strategies, managing a brand's presence on platforms like Facebook, Twitter, and Instagram to engage customers and increase brand awareness.
