M.S. in Clinical Mental Health Counseling
The Master of Science (M.S.) in Clinical Mental Health Counseling at SUNY Plattsburgh i...
B.S. in Marketing
Plattsburgh
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at the State University of New York at Plattsburgh (SUNY Plattsburgh) is designed to prepare students for dynamic careers in the fast-paced world of marketing. This program combines theoretical knowledge with practical skills, enabling students to develop comprehensive marketing strategies that drive business success. By focusing on consumer behavior, market research, and digital marketing trends, the curriculum equips graduates with the necessary tools to navigate the complexities of the marketing landscape effectively.
Curriculum: The curriculum for the B.S. in Marketing is thoughtfully structured to provide a well-rounded education in core marketing principles and practices. Students engage in a variety of courses, including consumer behavior, marketing research, digital marketing, and brand management. Additionally, the program emphasizes hands-on learning through projects, case studies, and internships, allowing students to apply their knowledge in real-world settings. This practical experience is crucial for developing critical thinking and problem-solving skills, which are essential for success in the marketing field.
Research Focus: Research within the Marketing program at SUNY Plattsburgh is centered on understanding market dynamics and consumer behavior in a rapidly changing environment. Faculty members engage in research that explores topics such as digital marketing strategies, brand loyalty, and the impact of social media on consumer decision-making. This research not only enriches the academic environment but also informs the curriculum, ensuring that students are equipped with the latest insights and trends in marketing.
Industry Engagement: SUNY Plattsburgh emphasizes the importance of industry engagement in the marketing program. The university collaborates with local businesses and organizations to provide students with opportunities for networking, internships, and guest lectures from industry professionals. These connections help students gain valuable insights into the marketing industry, build professional relationships, and enhance their employability upon graduation.
Global Perspective: The B.S. in Marketing program incorporates a global perspective, recognizing the significance of understanding international markets and diverse consumer behaviors. Students learn about global marketing strategies, cultural influences on marketing, and the challenges of entering foreign markets. Opportunities for study abroad and participation in international marketing projects further enhance this global outlook, preparing students to thrive in a multicultural business environment.
Location
Plattsburgh
Score
IELTS 6.5
Tuition Fee
USD 16980
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 76 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
SUNY Plattsburgh is fostering a diverse and inclusive academic community, the university offers various scholarship opportunities for international students. These scholarships are designed to recognize academic achievement, leadership qualities, and the potential for making a positive impact.
International Student Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. Eligibility criteria often include a strong academic record, standardized test scores, and letters of recommendation. The scholarship aims to support students who have demonstrated exceptional scholarly abilities.
Global Diversity Scholarship: SUNY Plattsburgh values diversity and recognizes the unique perspectives that international students bring to the campus community. The Global Diversity Scholarship is designed to celebrate and support students from different cultural backgrounds. Recipients are often selected based on their contributions to promoting diversity and inclusion.
International Student Leadership Scholarship: This scholarship is geared towards international students who have demonstrated exemplary leadership skills, both in their academic pursuits and extracurricular activities. Leadership roles, community service, and making a positive impact are often considered in the selection process.
Community Engagement Scholarship: SUNY Plattsburgh encourages international students to actively engage with the local and campus communities. The Community Engagement Scholarship recognizes students who have demonstrated a community service and engagement. Applicants may need to provide evidence of their involvement in community initiatives.
Global Scholars Program: The Global Scholars Program is a comprehensive scholarship initiative that may include financial support, mentorship, and specialized programming. This program is designed for high-achieving international students who aspire to make a significant impact in their academic and community endeavors.
Departmental Scholarships: Some academic departments at SUNY Plattsburgh offer specific scholarships for international students within their respective fields. These scholarships may be tied to academic majors, research interests, or career goals.
Graduates of the B.S. in Marketing from SUNY Plattsburgh have a wide array of career opportunities in various industries, owing to their comprehensive understanding of consumer behavior, branding, and digital marketing strategies.
Marketing Manager: Marketing managers oversee the development and execution of marketing strategies. They are responsible for increasing brand awareness, driving customer engagement, and managing marketing campaigns across different channels.
Brand Manager: Brand managers focus on maintaining and enhancing the image of a company’s products or services. They develop branding strategies, manage marketing communications, and ensure consistency across all brand touchpoints.
Digital Marketing Specialist: These professionals specialize in online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising. They help companies grow their digital presence and increase online engagement.
Market Research Analyst: Market research analysts collect and analyze data to understand consumer preferences, market trends, and competitive landscapes. They provide actionable insights that inform business decisions and marketing strategies.
Sales Manager: Sales managers lead a company’s sales team, develop sales strategies, and work closely with marketing teams to align promotional activities with sales goals. They focus on maximizing revenue and growing the customer base.
Advertising Account Executive: Advertising account executives act as liaisons between advertising agencies and clients. They manage client relationships, oversee campaign execution, and ensure that advertising objectives are met.
Public Relations Specialist: Public relations specialists manage a company’s public image and communication strategies. They handle media relations, create press releases, and develop communication plans to promote a positive brand reputation.
Social Media Manager: Social media managers create and manage content for an organization’s social media platforms. They engage with audiences, track social media metrics, and implement strategies to grow the company’s online following.
Product Manager: Product managers oversee the lifecycle of a product from development to market introduction. They work with cross-functional teams to ensure the product meets customer needs and aligns with the company’s marketing strategy.
Content Marketing Specialist: Content marketing specialists focus on creating and distributing valuable, relevant content to attract and engage a target audience. They develop blog posts, videos, infographics, and other content types to build brand awareness and drive conversions.
