Master of Business Administration (MBA)
The Master of Business Administration (MBA) program at Felician University stands as a ...
B.A. in Marketing
Lodi, New Jersey; Rutherford, New Jersey
INTAKE: Jan & Aug
Program Overview
Felician University offers a Bachelor of Arts (B.A.) in Marketing that prepares students for successful careers in the dynamic field of marketing. This program emphasizes the importance of understanding consumer behavior, market research, and strategic planning, equipping students with the necessary skills to develop effective marketing strategies. Through a combination of theoretical knowledge and practical application, graduates are well-prepared to thrive in various marketing roles.
Curriculum: The curriculum for the B.A. in Marketing is designed to provide a comprehensive foundation in marketing principles and practices. Core courses cover essential topics such as consumer behavior, marketing research, digital marketing, and brand management. Students also have the opportunity to select electives that align with their career interests, allowing them to tailor their education in areas such as social media marketing, advertising, and sales management. Hands-on projects and case studies enhance the learning experience and foster real-world application of marketing concepts.
Research Focus: Felician University encourages a strong research focus within the Marketing program, allowing students to engage in projects that explore contemporary marketing challenges and innovations. Faculty members mentor students in conducting research on topics such as the impact of social media on consumer behavior, the effectiveness of digital marketing campaigns, and ethical marketing practices. This research component not only enhances analytical skills but also prepares students to address real-world marketing issues.
Industry Engagement: The program emphasizes industry engagement through partnerships with local businesses and marketing professionals. Students are encouraged to participate in internships, networking events, and guest lectures, providing them with valuable insights into the marketing industry. These experiences help students build professional connections and gain practical knowledge that enhances their employability upon graduation.
Global Perspective: Felician University instills a global perspective in the Marketing curriculum, encouraging students to understand the complexities of marketing in a globalized world. Courses often explore international marketing strategies, cultural influences on consumer behavior, and global market trends. Opportunities for study abroad programs further enrich students' understanding of diverse marketing practices and global business dynamics.
Location
Lodi, New Jersey; Rutherford, New Jersey
Score
IELTS 6
Tuition Fee
USD 36550
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Felician University, situated in the heart of New Jersey, USA, stands as a beacon of academic excellence, welcoming students from around the globe. fostering diversity and providing opportunities for international students, Felician University offers a range of scholarships dedicated to supporting their educational journey.
International Excellence Scholarships: Felician University extends a warm welcome to exceptional international students through its International Excellence Scholarships. These merit-based awards are designed to recognize outstanding academic achievements and contribute to making quality education accessible. The scholarships celebrate and empower students who exhibit exceptional promise in their academic pursuits.
Global Engagement Scholarships: Emphasizing the importance of global perspectives, Felician University offers Global Engagement Scholarships to international students who have demonstrated a fostering cross-cultural understanding. These scholarships not only celebrate cultural diversity but also encourage students to actively engage with the global community, enriching their overall educational experience.
Cultural Diversity Scholarships: Felician University values the unique contributions that students from diverse backgrounds bring to the campus community. The Cultural Diversity Scholarships are designed to support international students who have demonstrated a promoting cultural understanding and inclusion. These scholarships aim to create a vibrant and inclusive learning environment.
International Transfer Scholarships: Recognizing the academic achievements of international students transferring from other institutions, Felician University provides International Transfer Scholarships. These merit-based awards aim to facilitate a smooth transition for transfer students, offering financial support to those who have excelled in their previous academic pursuits.
Global Partnerships and External Scholarships: Felician University actively seeks global partnerships and collaborates with organizations offering external scholarships for international students. By expanding the range of scholarship opportunities, the university aims to enhance the financial support available to its international student community.
Graduates with a Bachelor of Arts in Marketing from Felician University have numerous career paths available to them, reflecting the diverse nature of the marketing field. Many alumni pursue roles in digital marketing, where they manage online campaigns, analyze web traffic, and optimize content to engage consumers effectively.
Brand Management: Others may focus on brand management, working to develop and maintain a brand's identity and reputation. These professionals create marketing strategies that resonate with target audiences, ensuring consistent messaging across all channels.
Market Research Analyst: A common career path for graduates is that of a market research analyst, where they gather and analyze data on consumer preferences and market trends to help organizations make informed marketing decisions. This role involves designing surveys, interpreting data, and presenting findings to stakeholders.
Advertising: Some graduates may enter the field of advertising, working for agencies to create compelling ad campaigns that capture consumer attention. This can include roles in copywriting, creative direction, and account management, where they collaborate with clients to achieve marketing objectives.
Sales Management: Additionally, many alumni find opportunities in sales management, where they oversee sales teams, develop strategies to increase revenue, and cultivate relationships with clients. This role often requires strong interpersonal skills and a deep understanding of market dynamics.
Public Relations: Graduates may also choose to work in public relations, focusing on maintaining a positive public image for organizations. This involves crafting press releases, managing media relations, and developing communication strategies to address public concerns.
Further Education: Some graduates opt to further their education by pursuing advanced degrees, such as a Master of Business Administration (MBA) with a marketing concentration. This can open doors to higher-level positions and specialized roles in strategic marketing, consulting, or corporate leadership.
