B.A. in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 80 or higher.
• DET (Duolingo English Test): Minimum score of 105.

Drew University recognizes the importance of fostering a diverse and inclusive learning environment, the university provides various scholarship opportunities specifically tailored for international students.

Presidential Scholarships for International Students: Drew University offers prestigious Presidential Scholarships, which are merit-based and available to international students who demonstrate exceptional academic achievements. These scholarships are highly competitive and are designed to recognize and reward outstanding scholastic accomplishments.

Baldwin Honors Scholarships: International students with a strong academic record and leadership and community engagement may be eligible for the Baldwin Honors Scholarships. These scholarships not only provide financial support but also emphasize the importance of contributing to the Drew community.

Drew International Merit Scholarships: Drew University extends its global education by offering International Merit Scholarships. These scholarships are merit-based and aim to attract high-achieving international students who bring unique perspectives to the campus community.

Global Engagement Scholarship: For international students who actively contribute to promoting global awareness and engagement on campus, Drew University offers the Global Engagement Scholarship. This scholarship recognizes students who play a pivotal role in fostering cross-cultural understanding.

Application-Based Scholarships: Drew University provides various application-based scholarships for international students. These scholarships may require students to submit additional materials, essays, or portfolios showcasing their achievements, talents, or community involvement.

Full-Tuition Scholarships for Exceptional Achievements: Drew University reserves a limited number of full-tuition scholarships for international students who exhibit extraordinary academic achievements, leadership qualities, and making a positive impact in their respective fields.

Continuing Student Scholarships: Drew University is dedicated to supporting international students throughout their academic journey. As a result, continuing student scholarships are available for those who maintain high academic standards and contribute significantly to the university community.

Graduates of the B.A. in Marketing program at Drew University have a wide array of career options available to them, reflecting the diverse nature of the marketing field. 

Marketing Manager: Marketing managers oversee the development and execution of marketing strategies for organizations. They analyze market trends, identify target audiences, and coordinate marketing campaigns to promote products or services effectively. This role requires strong leadership and analytical skills to drive successful marketing initiatives.

Brand Strategist: Brand strategists focus on creating and maintaining a brand's identity in the marketplace. They develop strategies to enhance brand recognition and loyalty, ensuring that the brand's message resonates with consumers. This role involves collaboration with creative teams to design impactful marketing materials and campaigns.

Digital Marketing Specialist: Digital marketing specialists leverage online platforms to promote products and services. They utilize various digital marketing tools, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach target audiences and drive engagement. This position requires a strong understanding of digital analytics and trends.

Market Research Analyst: Market research analysts gather and analyze data to understand consumer preferences and market trends. They conduct surveys, focus groups, and data analysis to provide insights that inform marketing strategies. This role is crucial for helping organizations make data-driven decisions and identify new opportunities.

Content Marketing Manager: Content marketing managers develop and oversee content strategies to attract and engage target audiences. They create, curate, and manage online content across various platforms, ensuring it aligns with the brand's voice and goals. This position requires strong writing skills and a deep understanding of content marketing techniques.

Sales Executive: Sales executives focus on driving sales and revenue for an organization. They build relationships with clients, identify their needs, and present tailored solutions. Strong communication and negotiation skills are essential in this role, as sales executives often serve as the face of the company to potential customers.

Social Media Manager: Social media managers create and implement social media strategies to enhance brand visibility and engagement. They manage social media accounts, develop content calendars, and analyze performance metrics to optimize campaigns. This role requires a creative mindset and proficiency in social media marketing tools.

Public Relations Specialist: Public relations specialists manage an organization’s public image and communication strategies. They write press releases, handle media inquiries, and develop communication plans to promote positive relations with the public and media. This position plays a vital role in shaping how an organization is perceived by stakeholders.