MBA in Management
Rivier University's MBA in Management program stands out as a comprehensive and dyn...
B.S. in Marketing
Nashua, New Hampshire
INTAKE: Jan & Aug
Program Overview
The B.S. in Marketing at Rivier University is designed to provide students with a comprehensive understanding of marketing principles and practices in a rapidly evolving business environment. This program prepares students for diverse roles within the marketing field, emphasizing strategic thinking, consumer behavior, and the effective use of digital technologies. With a focus on practical application, students gain valuable skills that enable them to develop and implement marketing strategies that drive business success.
ACBSP Accredited: The B.S. in Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that it meets rigorous educational standards. This accreditation signifies Rivier University's commitment to providing high-quality education and prepares students for a competitive job market. Graduates can be confident that their degree holds value and is recognized by employers in the business community.
Curriculum: The curriculum for the B.S. in Marketing includes a mix of core marketing courses and electives that allow students to tailor their education to their interests. Key courses cover topics such as marketing research, digital marketing, consumer behavior, branding, and sales management. Additionally, students have opportunities to engage in hands-on projects and case studies that enhance their understanding of real-world marketing challenges and solutions.
Research Focus: Rivier University encourages students to engage in research initiatives as part of their marketing education. Students are often involved in projects that explore current marketing trends, consumer behaviors, and the impact of digital marketing strategies. This research focus not only deepens their understanding of theoretical concepts but also cultivates critical thinking and analytical skills essential for success in the marketing field.
Industry Engagement: The B.S. in Marketing program emphasizes industry engagement through internships, guest lectures, and networking opportunities. Students are encouraged to participate in internships that provide practical experience in various marketing roles, from digital marketing to brand management. These experiences allow students to apply classroom knowledge in real-world settings, develop professional networks, and gain insights into potential career paths.
Global Perspective: Understanding marketing from a global perspective is an integral part of the program. Students explore international marketing strategies and the cultural factors that influence consumer behavior in different regions. This global perspective equips graduates with the knowledge and skills to navigate the complexities of global markets and effectively engage with diverse audiences, which is increasingly important in today’s interconnected business world.
Location
Nashua, New Hampshire
Score
IELTS 6
Tuition Fee
USD 38078
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 49 or higher.
- DET (Duolingo English Test): Minimum score of 95.
WES evaluation required
Rivier University, situated in Nashua, New Hampshire, extends a warm welcome to international students and recognizes the importance of facilitating global education. To make higher education more accessible, the university offers a variety of scholarships tailored specifically for international students.
International Merit Scholarships: Rivier University values academic excellence in its international student community. The International Merit Scholarships are designed to recognize outstanding academic achievements, including high GPAs and standardized test scores. These scholarships aim to attract top-performing students from around the world, fostering a diverse and intellectually stimulating campus environment.
Global Diversity Scholarships: Embracing diversity is a core value at Rivier University. The Global Diversity Scholarships are awarded to international students who contribute to the cultural richness of the university community. This scholarship program encourages individuals from various backgrounds to share their unique perspectives, creating a globalized learning environment.
Leadership and Service Excellence Awards: Rivier University values leadership qualities and community service in its international student body. The Leadership and Service Excellence Awards recognize students who have demonstrated exceptional leadership skills and community service. These awards emphasize the university's nurturing well-rounded global citizens.
International Athlete Scholarships: Recognizing the role of sports in holistic development, Rivier University offers International Athlete Scholarships to talented student-athletes from around the world. These scholarships are awarded based on demonstrated sportsmanship, skill, and the potential to contribute to the university's athletic programs, allowing international athletes to pursue both academic and athletic success.
Global Engagement Scholarships: Rivier University places a strong emphasis on global engagement and cross-cultural experiences. The Global Engagement Scholarships are designed for international students who actively participate in cultural exchange programs, international events, and community outreach. These scholarships encourage students to be active contributors to the global community.
Renewal and Maintenance of Scholarships: Many Rivier University scholarships for international students are renewable, provided recipients maintain a specified level of academic performance and contribute positively to campus life. This approach reflects the university's supporting international students throughout their academic journeys.
Graduates with a B.S. in Marketing from Rivier University have numerous career opportunities across various sectors.
Marketing Manager: One prominent career path is as a Marketing Manager, where individuals develop and implement marketing strategies to promote products or services. They analyze market trends, oversee marketing campaigns, and coordinate with sales teams to achieve business objectives.
Digital Marketing Specialist: Another popular role is that of a Digital Marketing Specialist, focusing on online marketing strategies such as SEO, social media marketing, email marketing, and content creation. This position is crucial as businesses increasingly rely on digital platforms to reach their audiences.
Brand Manager: Graduates can also pursue careers as Brand Managers, responsible for maintaining and enhancing a brand's image and equity. They work on brand strategy, product development, and marketing communications to ensure the brand resonates with its target audience.
Market Research Analyst: Many graduates find fulfilling roles as Market Research Analysts, where they gather and analyze data about consumer preferences and market conditions. This role involves conducting surveys, analyzing trends, and providing insights that help businesses make informed marketing decisions.
Sales Manager: A career as a Sales Manager is another option, where graduates lead sales teams, set sales targets, and develop strategies to increase revenue. This position requires strong leadership and communication skills to motivate the team and engage clients effectively.
Advertising Executive: Graduates can also work as Advertising Executives, collaborating with clients and creative teams to develop advertising campaigns that drive brand awareness and customer engagement. This role requires creativity and an understanding of consumer behavior.
Public Relations Specialist: For those interested in communication, a role as a Public Relations Specialist allows graduates to manage an organization's public image, handle media relations, and create communication strategies that promote positive engagement with the public.
Product Marketing Manager: Another career option is as a Product Marketing Manager, focusing on the positioning and promotion of specific products. They work closely with product development teams to align marketing strategies with product features and benefits, ensuring successful launches.
