B.S. in Sports Management

The B.S. in Sports Management at Southern New Hampshire University is designed to equip students with a comprehensive understanding of the sports industry, blending theory with practical application. The program prepares graduates for various roles within sports organizations, focusing on essential skills in management, marketing, finance, and event planning. Students gain insights into the business side of sports while fostering a passion for athletics and physical fitness.

ACBSP Accredited: Southern New Hampshire University’s B.S. in Sports Management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that the curriculum meets high standards of academic excellence. This accreditation signifies that the program prepares students effectively for careers in sports management and related fields, focusing on teaching quality and student outcomes.

Curriculum: The curriculum for the B.S. in Sports Management is designed to provide a well-rounded education, covering core subjects such as sports marketing, facility management, and sports law. Students engage in hands-on learning experiences through internships and project-based assignments, allowing them to apply theoretical knowledge in real-world settings. The program also emphasizes the importance of ethical decision-making and leadership in sports management.

Research Focus: The program encourages students to engage in research related to current trends and issues in the sports industry. Faculty members are actively involved in research projects, allowing students to participate in studies that examine the impact of sports on society, the economics of sports, and the effectiveness of various management strategies within sports organizations. This focus on research fosters critical thinking and analytical skills among students.

Industry Engagement: Southern New Hampshire University emphasizes the importance of industry engagement through partnerships with sports organizations, professionals, and alumni. Students have the opportunity to network with industry leaders, attend conferences, and participate in internships, gaining valuable experience and insights into the workings of the sports sector. This practical exposure is crucial for building a successful career in sports management.

Global Perspective: The B.S. in Sports Management program incorporates a global perspective, exploring international sports management practices and the role of sports in different cultures. Students learn about global sports events, international marketing strategies, and the influence of global trends on local sports organizations. This broad outlook prepares graduates to navigate the complexities of the global sports landscape.

Undergraduate Entry Requirements

Application Fee: $20

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 50 or higher.
• DET (Duolingo English Test): Minimum score of 110.

Southern New Hampshire University (SNHU) is fostering a diverse and inclusive community, and this extends to providing scholarship opportunities for international students.  

International Merit Scholarships: SNHU offers International Merit Scholarships to recognize and reward outstanding academic achievements among international students. These scholarships are typically based on academic excellence, and eligible students may receive financial assistance to support their studies.

Global Citizen Scholarships: The Global Citizen Scholarships at SNHU are designed to support international students who demonstrate making a positive impact in their communities. These scholarships may take into consideration factors such as community service, leadership, and extracurricular involvement.

Cultural Diversity Scholarships: SNHU values cultural diversity and may offer scholarships specifically aimed at supporting students from diverse backgrounds. These scholarships contribute to creating an inclusive learning environment.

Country-Specific Scholarships: SNHU may have scholarships that are tailored to students from specific countries. These scholarships recognize the unique contributions and perspectives that students from different regions bring to the university community.

International Student Ambassador Scholarships: SNHU may have programs that provide scholarships to international student ambassadors. These scholarships may be awarded to students who play a role in representing SNHU to the broader international community.

English Proficiency Scholarships: SNHU recognizes the importance of English proficiency for international students. Scholarships may be available to support students in improving their English language skills, ensuring a successful academic experience.

Graduates with a B.S. in Sports Management from Southern New Hampshire University have a diverse array of career options available to them in the dynamic and growing sports industry. 

Sports Marketing Manager: These professionals develop marketing strategies for sports teams, leagues, and events, focusing on promoting brand awareness and engaging fans.

Event Coordinator: Event coordinators plan and execute various sporting events, from local competitions to large-scale tournaments, ensuring that all logistical aspects are managed effectively.

Athletic Director: Athletic directors oversee sports programs at schools, colleges, and universities, managing budgets, personnel, and compliance with regulations.

Sports Facility Manager: This role involves managing the operations of sports facilities, ensuring they run smoothly and are maintained properly for events.

Sports Agent: Sports agents represent professional athletes, negotiating contracts and endorsements while managing their clients' careers.

Fitness and Recreation Director: These directors manage fitness programs and recreational activities in community centers, gyms, and sports clubs, promoting health and wellness.

Public Relations Specialist: In this role, professionals handle media relations for sports teams or organizations, crafting press releases, managing social media, and promoting a positive public image.

Sports Analyst: Sports analysts provide insights and analysis on sports performance, trends, and strategies, working for media outlets or sports organizations.

Sales Executive in Sports: Sales executives focus on selling sponsorships, tickets, and merchandise for sports teams or events, contributing to revenue generation.

Youth Sports Coordinator: These coordinators develop and manage programs for youth sports, focusing on participation, skill development, and community engagement.