Masters of Business Administration (MBA)
The Master of Business Administration (MBA) program at Southern New Hampshire Universit...
B.S. in Marketing
Manchester, New Hampshire
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science in Marketing at Southern New Hampshire University (SNHU) is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This program equips students with the skills necessary to navigate the dynamic landscape of marketing, emphasizing both traditional and digital channels. Students engage in hands-on learning experiences that prepare them for various roles within the marketing field, making them competitive candidates for employment upon graduation.
ACBSP Accredited: The B.S. in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that the program meets rigorous academic standards and provides quality education. This accreditation signifies that SNHU’s marketing program adheres to best practices in teaching, learning, and assessment, giving students confidence in the quality of their education and its recognition in the business community.
Curriculum: The curriculum for the B.S. in Marketing is designed to cover a broad range of topics, including consumer behavior, marketing research, digital marketing, brand management, and strategic marketing management. Students learn to develop marketing strategies based on data-driven insights and are exposed to real-world case studies and projects that enhance their understanding of the industry. The program also allows for elective courses, enabling students to tailor their education to specific areas of interest, such as social media marketing or international marketing.
Research Focus: SNHU encourages a research-oriented approach within the B.S. in Marketing program. Students have opportunities to engage in projects that require them to analyze market trends, consumer data, and marketing effectiveness. Through faculty-led research initiatives, students can contribute to studies that explore innovative marketing practices and their impacts on businesses and consumers alike.
Industry Engagement: The program emphasizes industry engagement by providing students with opportunities for internships, networking events, and collaborations with local businesses. These experiences allow students to apply their classroom knowledge in real-world settings, gaining practical skills and building valuable connections in the marketing field. SNHU's strong ties with industry professionals also facilitate guest lectures and workshops that further enrich the learning experience.
Global Perspective: The B.S. in Marketing at SNHU incorporates a global perspective, preparing students to operate in an increasingly interconnected world. The curriculum includes courses on global marketing strategies and cultural considerations in marketing. Students learn how to adapt marketing campaigns to diverse audiences and understand the impact of globalization on consumer behavior, making them well-prepared to work in international markets.
Location
Manchester, New Hampshire
Score
IELTS 6
Tuition Fee
USD 15450
Undergraduate Entry Requirements
Application Fee: $20
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Southern New Hampshire University (SNHU) is fostering a diverse and inclusive community, and this extends to providing scholarship opportunities for international students.
International Merit Scholarships: SNHU offers International Merit Scholarships to recognize and reward outstanding academic achievements among international students. These scholarships are typically based on academic excellence, and eligible students may receive financial assistance to support their studies.
Global Citizen Scholarships: The Global Citizen Scholarships at SNHU are designed to support international students who demonstrate making a positive impact in their communities. These scholarships may take into consideration factors such as community service, leadership, and extracurricular involvement.
Cultural Diversity Scholarships: SNHU values cultural diversity and may offer scholarships specifically aimed at supporting students from diverse backgrounds. These scholarships contribute to creating an inclusive learning environment.
Country-Specific Scholarships: SNHU may have scholarships that are tailored to students from specific countries. These scholarships recognize the unique contributions and perspectives that students from different regions bring to the university community.
International Student Ambassador Scholarships: SNHU may have programs that provide scholarships to international student ambassadors. These scholarships may be awarded to students who play a role in representing SNHU to the broader international community.
English Proficiency Scholarships: SNHU recognizes the importance of English proficiency for international students. Scholarships may be available to support students in improving their English language skills, ensuring a successful academic experience.
B.S. in Marketing from Southern New Hampshire University prepares graduates for a diverse range of career options across various industries, enabling them to adapt to the evolving marketing landscape and pursue their professional passions.
Marketing Manager: Graduates with a B.S. in Marketing can pursue careers as marketing managers, where they are responsible for developing and overseeing marketing strategies, managing campaigns, and analyzing market trends to drive business growth.
Digital Marketing Specialist: With a focus on digital channels, graduates can work as digital marketing specialists, utilizing tools such as social media, SEO, and content marketing to enhance brand awareness and engage customers online.
Market Research Analyst: Another career path is that of a market research analyst, where individuals collect and analyze data on consumer preferences and market trends to help businesses make informed decisions regarding product development and marketing strategies.
Brand Manager: Graduates can also become brand managers, tasked with building and maintaining a brand’s image, developing brand strategies, and ensuring consistent messaging across various marketing platforms.
Advertising Coordinator: In this role, graduates can manage advertising campaigns, coordinate with creative teams, and analyze the effectiveness of ad strategies to optimize performance and reach target audiences.
Sales Manager: A B.S. in Marketing can lead to opportunities as a sales manager, overseeing a sales team, developing sales strategies, and working to achieve revenue targets while fostering client relationships.
Content Marketing Strategist: Graduates may choose to specialize in content marketing, creating and managing engaging content strategies that attract and retain customers through various media channels.
Social Media Manager: With expertise in social media marketing, graduates can take on the role of social media managers, developing and executing strategies to enhance brand presence and engage audiences on platforms like Facebook, Instagram, and Twitter.
Product Marketing Manager: This role involves the promotion of specific products, requiring graduates to understand market needs, develop marketing strategies, and work closely with product development teams to launch successful products.
Consultant: With experience, graduates can become marketing consultants, providing strategic advice to organizations on marketing initiatives, brand positioning, and market entry strategies.
