Masters of Business Administration (MBA)
The Master of Business Administration (MBA) program at Southern New Hampshire Universit...
B.S. in Business Administration - Marketing
Manchester, New Hampshire
INTAKE: Jan & Sept
Program Overview
The B.S. in Business Administration - Marketing at Southern New Hampshire University is designed to equip students with the skills and knowledge necessary to thrive in the dynamic field of marketing. This program emphasizes the principles of marketing strategy, consumer behavior, and market research, enabling students to understand how to effectively promote products and services in a competitive marketplace. Graduates are prepared to tackle challenges in digital marketing, brand management, and integrated marketing communications, making them valuable assets in various industries.
ACBSP Accredited: This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring that it meets high standards of quality and excellence in business education. ACBSP accreditation signifies that the curriculum is continuously assessed and improved, reflecting the latest trends and practices in the marketing field. This recognition enhances the credibility of the program and provides students with confidence in the education they receive.
Curriculum: The curriculum for the B.S. in Business Administration - Marketing combines foundational business courses with specialized marketing coursework. Students explore topics such as marketing research, digital marketing, consumer behavior, and strategic marketing management. This comprehensive approach equips students with practical skills and theoretical knowledge, allowing them to develop effective marketing strategies and campaigns. Additionally, students often have opportunities to work on real-world projects and case studies, further enhancing their learning experience.
Research Focus: Research is an integral component of the Marketing program at SNHU. Students engage in research projects that explore current marketing trends, consumer behavior, and emerging technologies. This focus on research not only enhances students' analytical skills but also fosters a deeper understanding of how to leverage data to make informed marketing decisions. Faculty members often guide students in their research endeavors, helping them to develop critical thinking and problem-solving skills essential for success in the marketing industry.
Industry Engagement: Southern New Hampshire University places a strong emphasis on industry engagement, providing students with numerous opportunities to connect with marketing professionals. The university collaborates with local businesses and organizations to offer internships, networking events, and guest speaker sessions. These experiences allow students to gain practical insights into the marketing industry, develop professional connections, and enhance their resumes. Engaging with industry leaders helps students stay informed about current trends and best practices in marketing.
Global Perspective: The B.S. in Business Administration - Marketing program incorporates a global perspective, recognizing the importance of understanding international markets and cultural differences in marketing strategies. Students explore global marketing trends and learn how to tailor marketing efforts to diverse audiences. This global outlook prepares graduates to navigate the complexities of marketing in a multicultural world, equipping them to work effectively in multinational corporations or to launch their own ventures in the global marketplace.
Location
Manchester, New Hampshire
Score
IELTS 6
Tuition Fee
USD 15450
Undergraduate Entry Requirements
Application Fee: $20
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Southern New Hampshire University (SNHU) is fostering a diverse and inclusive community, and this extends to providing scholarship opportunities for international students.
International Merit Scholarships: SNHU offers International Merit Scholarships to recognize and reward outstanding academic achievements among international students. These scholarships are typically based on academic excellence, and eligible students may receive financial assistance to support their studies.
Global Citizen Scholarships: The Global Citizen Scholarships at SNHU are designed to support international students who demonstrate making a positive impact in their communities. These scholarships may take into consideration factors such as community service, leadership, and extracurricular involvement.
Cultural Diversity Scholarships: SNHU values cultural diversity and may offer scholarships specifically aimed at supporting students from diverse backgrounds. These scholarships contribute to creating an inclusive learning environment.
Country-Specific Scholarships: SNHU may have scholarships that are tailored to students from specific countries. These scholarships recognize the unique contributions and perspectives that students from different regions bring to the university community.
International Student Ambassador Scholarships: SNHU may have programs that provide scholarships to international student ambassadors. These scholarships may be awarded to students who play a role in representing SNHU to the broader international community.
English Proficiency Scholarships: SNHU recognizes the importance of English proficiency for international students. Scholarships may be available to support students in improving their English language skills, ensuring a successful academic experience.
Graduates with a B.S. in Business Administration - Marketing from Southern New Hampshire University are well-equipped to enter a dynamic job market, leveraging their skills in marketing strategies, consumer behavior, and digital marketing.
Marketing Manager: Many graduates pursue roles as marketing managers, where they are responsible for developing and executing marketing strategies that promote products or services. They analyze market trends, oversee marketing campaigns, and collaborate with other departments to align marketing efforts with business goals.
Digital Marketing Specialist: With the growing importance of online presence, graduates often become digital marketing specialists. In this role, they manage online campaigns, optimize websites for search engines (SEO), and use analytics tools to measure the effectiveness of digital marketing efforts.
Brand Manager: Graduates may take on the role of brand managers, where they focus on building and maintaining a brand's image and reputation. They develop branding strategies, conduct market research, and ensure consistent messaging across all marketing channels.
Market Research Analyst: As market research analysts, graduates gather and analyze data on consumers and competitors. They provide insights that inform product development, pricing strategies, and marketing campaigns, helping companies make data-driven decisions.
Sales Manager: Some graduates choose to become sales managers, leading sales teams and developing strategies to drive revenue. They analyze sales data, set sales goals, and train team members to improve performance and customer relations.
Social Media Manager: Graduates can work as social media managers, responsible for creating and managing a brand's presence on social media platforms. They develop content strategies, engage with audiences, and analyze social media metrics to enhance brand visibility and customer engagement.
Advertising Coordinator: Many graduates find positions as advertising coordinators, where they assist in the planning and execution of advertising campaigns. They work closely with creative teams, media buyers, and clients to ensure that campaigns meet objectives and stay within budget.
Public Relations Specialist: Graduates may also pursue careers as public relations specialists, managing a company's public image and communications. They write press releases, develop media relationships, and handle crisis communications to maintain a positive brand reputation.
E-commerce Manager: With the rise of online shopping, graduates can work as e-commerce managers, overseeing online sales strategies and website management. They analyze consumer behavior, implement promotional strategies, and ensure a seamless online shopping experience.
Graduate Studies: Many graduates opt to further their education by pursuing advanced degrees, such as an MBA with a concentration in marketing. Graduate studies can enhance career prospects and open doors to higher-level positions in marketing leadership.
