B.A. in Strategic Communication: Advertising and Public Relations

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 80 or higher.
• PTE: Overall score of 53 or higher.
• DET (Duolingo English Test): Minimum score of 105.

The University of St. Thomas (UST) in Minnesota, USA, extends a warm welcome to international students by offering a range of scholarships designed to enhance accessibility and support their educational journey. These scholarships underscore UST's fostering a diverse and inclusive academic community while providing financial assistance to deserving students from around the world.

International Merit Scholarships: UST recognizes and rewards academic excellence in international students through merit-based scholarships. These scholarships are awarded based on outstanding academic achievements, including high school or college GPA, standardized test scores, and other notable accomplishments.

Global Leaders Scholarship: UST values leadership qualities and encourages students to actively contribute to their communities. The Global Leaders Scholarship is designed to support international students who have demonstrated exceptional leadership skills and a making a positive impact.

Cultural Diversity Scholarship: Celebrating the richness of cultural diversity, UST offers the Cultural Diversity Scholarship to international students who contribute to the vibrant multicultural tapestry of the university. This scholarship aims to recognize and support students from various cultural backgrounds.

Need-Based Financial Aid: Understanding the financial challenges that international students may face, UST provides need-based financial aid to eligible individuals. This aid is tailored to address specific financial circumstances, ensuring that deserving students have the resources to pursue their academic goals.

International Transfer Student Scholarships: UST acknowledges the achievements and unique challenges faced by international transfer students. Scholarships for international transfers aim to facilitate a smooth transition and recognize the academic accomplishments of students transferring to UST.

Global Perspectives Scholarship: Emphasizing the importance of a global outlook, UST offers the Global Perspectives Scholarship to international students who actively contribute to fostering cross-cultural understanding and engagement on campus.

Graduates with a B.A. in Strategic Communication: Advertising and Public Relations from the University of St. Thomas have a wide range of career opportunities in various sectors, including corporate, non-profit, and government organizations. The program equips students with essential skills in communication, critical thinking, and media strategy, preparing them to excel in today’s competitive job market.

Public Relations Specialist: One of the primary career paths for graduates is becoming a public relations specialist. In this role, professionals manage the public image of organizations, creating press releases, developing communication strategies, and engaging with media outlets. They work to build and maintain positive relationships between their organizations and the public, handling crises and promoting brand narratives.

Advertising Account Executive: Graduates may also pursue positions as advertising account executives, where they serve as the liaison between clients and advertising agencies. They are responsible for understanding client needs, developing marketing strategies, and coordinating advertising campaigns across various media platforms. This role requires strong negotiation and project management skills.

Social Media Manager: With the rise of digital communication, many graduates find opportunities as social media managers. They develop and implement social media strategies to enhance brand visibility and engage with audiences. Responsibilities include creating content, analyzing social media metrics, and managing online communities, making this role crucial for building an organization’s online presence.

Marketing Communications Coordinator: Another career option is to work as a marketing communications coordinator. In this position, professionals develop and execute marketing strategies to promote products or services. They create marketing materials, manage events, and collaborate with other departments to ensure consistent messaging across all communication channels.

Content Strategist: Graduates can also become content strategists, responsible for planning, creating, and managing content across various platforms. They analyze audience needs and preferences to develop compelling narratives that resonate with target demographics. This role involves a mix of creativity and analytical skills, as content strategists must evaluate the effectiveness of their campaigns.

Brand Manager: Those interested in shaping brand identities may pursue careers as brand managers. They oversee brand development and positioning, ensuring that marketing efforts align with the organization’s goals. Brand managers analyze market trends and consumer behavior to enhance brand awareness and loyalty, making strategic decisions to drive growth.

Corporate Communication Manager: Graduates can work as corporate communication managers, overseeing internal and external communication strategies for organizations. They ensure consistent messaging across all channels, manage employee communications, and promote a positive organizational culture. This role is vital for maintaining transparency and trust within and outside the organization.

Event Planner: Many graduates choose to work as event planners, organizing corporate events, product launches, and public relations campaigns. They coordinate logistics, manage budgets, and work closely with clients to ensure successful event execution. Strong organizational and communication skills are essential in this fast-paced field.

Crisis Communication Specialist: Graduates can also specialize in crisis communication, helping organizations navigate challenging situations. They develop crisis communication plans, advise executives during crises, and communicate with stakeholders to mitigate damage to the organization’s reputation. This role requires quick thinking and strong problem-solving abilities.

Non-Profit Communication Officer: For those passionate about social impact, a career as a non-profit communication officer can be fulfilling. These professionals create communication strategies to promote the mission of non-profit organizations, engage donors, and advocate for social causes. They often manage public relations efforts and develop outreach campaigns to raise awareness.