M.A. in Art History
The Master of Arts (M.A.) in Art History at the University of St. Thomas is a comprehen...
B.S.B.A. in Marketing Management
Saint Paul, Minnesota
INTAKE: Jan & Sept
Program Overview
The University of St. Thomas offers a Bachelor of Science in Business Administration (B.S.B.A.) in Marketing Management, designed to provide students with a comprehensive understanding of marketing principles and strategies. This program emphasizes the importance of consumer behavior, market research, and digital marketing in the modern business landscape. Students learn to develop effective marketing plans that align with organizational goals, equipping them with the skills necessary to succeed in a competitive marketplace.
Curriculum: The curriculum for the B.S.B.A. in Marketing Management includes core business courses alongside specialized marketing classes. Students study topics such as marketing strategy, digital marketing, brand management, and consumer behavior. The program also includes practical applications through case studies and projects, allowing students to apply their theoretical knowledge to real-world situations. This well-rounded approach ensures that graduates possess both foundational business acumen and targeted marketing expertise.
Research Focus: The research focus within the Marketing Management program encourages students to explore emerging trends and challenges in the marketing field. Faculty members engage students in research that examines areas such as digital marketing analytics, consumer engagement strategies, and the impact of social media on brand perception. This emphasis on research prepares students to analyze data and make informed marketing decisions based on evidence and market insights.
Industry Engagement: The University of St. Thomas prioritizes industry engagement by fostering connections between students and marketing professionals. Through guest lectures, workshops, and networking events, students have the opportunity to interact with industry leaders and gain insights into current marketing practices. Internships and experiential learning opportunities allow students to gain practical experience and apply their classroom knowledge in real-world settings, further enhancing their readiness for the job market.
Global Perspective: The B.S.B.A. in Marketing Management program incorporates a global perspective, preparing students to navigate the complexities of international marketing. Coursework addresses global marketing strategies, cross-cultural consumer behavior, and international market entry tactics. Study abroad programs and collaborative projects with international partners offer students firsthand experience in diverse markets, fostering a deeper understanding of global marketing dynamics.
Location
Saint Paul, Minnesota
Score
IELTS 6.5
Tuition Fee
USD 51000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of St. Thomas (UST) in Minnesota, USA, extends a warm welcome to international students by offering a range of scholarships designed to enhance accessibility and support their educational journey. These scholarships underscore UST's fostering a diverse and inclusive academic community while providing financial assistance to deserving students from around the world.
International Merit Scholarships: UST recognizes and rewards academic excellence in international students through merit-based scholarships. These scholarships are awarded based on outstanding academic achievements, including high school or college GPA, standardized test scores, and other notable accomplishments.
Global Leaders Scholarship: UST values leadership qualities and encourages students to actively contribute to their communities. The Global Leaders Scholarship is designed to support international students who have demonstrated exceptional leadership skills and a making a positive impact.
Cultural Diversity Scholarship: Celebrating the richness of cultural diversity, UST offers the Cultural Diversity Scholarship to international students who contribute to the vibrant multicultural tapestry of the university. This scholarship aims to recognize and support students from various cultural backgrounds.
Need-Based Financial Aid: Understanding the financial challenges that international students may face, UST provides need-based financial aid to eligible individuals. This aid is tailored to address specific financial circumstances, ensuring that deserving students have the resources to pursue their academic goals.
International Transfer Student Scholarships: UST acknowledges the achievements and unique challenges faced by international transfer students. Scholarships for international transfers aim to facilitate a smooth transition and recognize the academic accomplishments of students transferring to UST.
Global Perspectives Scholarship: Emphasizing the importance of a global outlook, UST offers the Global Perspectives Scholarship to international students who actively contribute to fostering cross-cultural understanding and engagement on campus.
Graduates of the B.S.B.A. in Marketing Management program have access to a wide range of career opportunities in various industries, thanks to their comprehensive training in marketing principles and practices.
Marketing Manager: Many graduates pursue careers as marketing managers, overseeing marketing campaigns, developing strategies, and analyzing market trends to drive brand awareness and customer engagement.
Brand Manager: Graduates often take on roles as brand managers, responsible for maintaining and enhancing the brand’s image, developing marketing strategies, and ensuring consistency across all brand communications.
Digital Marketing Specialist: With the growing importance of online marketing, many graduates work as digital marketing specialists, focusing on areas such as SEO, social media marketing, email marketing, and content creation to enhance online presence and reach target audiences.
Market Research Analyst: Some graduates become market research analysts, conducting research to gather insights on consumer behavior, market trends, and competitive landscapes, helping organizations make informed marketing decisions.
Product Manager: Graduates may also work as product managers, overseeing the development and marketing of products, conducting market analysis, and collaborating with cross-functional teams to ensure successful product launches.
Sales Manager: Many graduates find opportunities as sales managers, leading sales teams, developing sales strategies, and driving revenue growth through effective sales initiatives and customer relationship management.
Public Relations Specialist: Some graduates pursue careers in public relations, managing communication between organizations and their publics, crafting press releases, and developing strategies to enhance the organization’s reputation.
Content Marketing Manager: Graduates may work as content marketing managers, creating and overseeing content strategies, developing engaging content for various platforms, and ensuring alignment with overall marketing goals.
Social Media Manager: With the rise of social media, many graduates take on roles as social media managers, developing and implementing social media strategies to engage audiences and promote brand awareness.
Entrepreneur: Some graduates choose to start their own businesses, utilizing their marketing skills to create and promote their products or services in the marketplace.
