M.S. in Engineering Quality
Lawrence Technological University offers an innovative Master of Science (M.S.) in Engi...
B.S.B.A. in Marketing
Southfield, Michigan
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Lawrence Technological University is designed to equip students with the skills and knowledge necessary to thrive in the dynamic marketing landscape. This program focuses on various aspects of marketing, including consumer behavior, digital marketing, branding, and strategic marketing management. Students gain a solid foundation in business principles while developing specialized marketing expertise, preparing them for diverse career opportunities in this field.
AACSB-Accredited: The B.S.B.A. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which is recognized as a hallmark of excellence in business education. This prestigious accreditation ensures that the program meets rigorous standards for quality and continuous improvement in teaching, research, and student learning. Graduates benefit from an education that is globally recognized, enhancing their career prospects in competitive marketing roles.
Curriculum: The curriculum for the B.S.B.A. in Marketing integrates core business courses with specialized marketing classes. Students study essential topics such as marketing strategy, market research, advertising, social media marketing, and sales management. The program emphasizes hands-on learning through projects, case studies, and simulations, allowing students to apply theoretical knowledge to real-world marketing challenges and develop critical thinking skills.
Research Focus: Lawrence Technological University encourages a strong research culture within the marketing program, promoting faculty-student collaboration on research projects that explore contemporary marketing trends and practices. Students may engage in research areas such as consumer behavior analysis, digital marketing strategies, and the impact of emerging technologies on marketing. This focus on research helps students develop analytical skills and stay abreast of the latest developments in the marketing field.
Industry Engagement: The B.S.B.A. in Marketing program emphasizes industry engagement by fostering partnerships with local businesses and marketing professionals. Students benefit from internship opportunities, networking events, and guest lectures from industry experts, providing them with valuable insights into the marketing profession. This engagement helps students build professional connections and gain practical experience, enhancing their readiness for the job market.
Global Perspective: The program incorporates a global perspective by examining marketing practices and strategies across different cultural and economic contexts. Students learn about international marketing, global consumer trends, and the challenges of marketing in a globalized world. This comprehensive understanding equips graduates to navigate the complexities of international markets and adapt marketing strategies to diverse audiences, preparing them for successful careers in a global marketplace.
Location
Southfield, Michigan
Score
IELTS 6
Tuition Fee
USD 41000
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 60 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Lawrence Technological University is providing financial assistance and opportunities for academic excellence through its comprehensive scholarship programs. These scholarships aim to attract and support talented and deserving students across various disciplines.
Merit-Based Scholarships: LTU offers a range of merit-based scholarships recognizing outstanding academic achievement, leadership, and extracurricular involvement. These scholarships are typically awarded to high-achieving students who demonstrate exceptional potential in their chosen fields of study.
Engineering and Technology Scholarships: Given LTU's strong emphasis on engineering and technology, there are specialized scholarships tailored for students pursuing degrees in these disciplines. These scholarships aim to support and encourage students aspiring to make significant contributions to the fields of engineering and technology.
Design and Architecture Scholarships: Recognizing the importance of design and architecture, LTU provides scholarships specifically for students pursuing degrees in these creative disciplines. These scholarships may be awarded based on portfolio reviews, design competitions, and academic achievements.
Business and Management Scholarships: LTU offers scholarships for students pursuing business and management degrees. These scholarships often consider academic performance, leadership skills, and a demonstrated excellence in the business and management fields.
Community Engagement Scholarships: LTU values community involvement and social responsibility. Scholarships recognizing community service, leadership in civic activities, and making a positive impact in society are available for students who actively contribute to their communities.
Diversity and Inclusion Scholarships: LTU promotes diversity and inclusion on campus. Scholarships are available to students from underrepresented backgrounds, encouraging a diverse and vibrant student body. These scholarships aim to create an inclusive learning environment that celebrates diversity.
Athletic Scholarships: LTU supports student-athletes through athletic scholarships. These scholarships are awarded to students who excel in sports and demonstrate a commitment to both their academic and athletic pursuits.
International Student Scholarships: LTU recognizes the value of international perspectives in the academic community. Scholarships for international students are available to promote cultural diversity and provide financial assistance to those pursuing education at LTU.
Graduates of the Bachelor of Science in Business Administration (B.S.B.A.) in Marketing program at Lawrence Technological University have a diverse array of career opportunities available to them in the dynamic field of marketing. The skills and knowledge gained throughout the program prepare alumni for various roles that require creativity, analytical thinking, and strategic planning.
Marketing Manager: Marketing managers develop and oversee marketing strategies to promote products and services. They analyze market trends, identify target audiences, and create campaigns that enhance brand visibility and drive sales.
Brand Manager: Brand managers are responsible for maintaining and improving a brand’s image and reputation. They create brand strategies, oversee marketing initiatives, and ensure that all marketing materials align with the brand’s identity and values.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including social media, email marketing, and search engine optimization (SEO). They analyze digital performance metrics and optimize campaigns to enhance online presence and engagement.
Market Research Analyst: Market research analysts study market conditions to understand consumer preferences and trends. They gather and analyze data to provide insights that inform marketing strategies, product development, and business decisions.
Sales Manager: Sales managers lead sales teams and develop strategies to drive sales growth. They set sales targets, analyze performance metrics, and train sales staff to ensure that the team meets its goals.
Advertising Executive: Advertising executives create and implement advertising campaigns across various media platforms. They work closely with clients and creative teams to develop compelling messages that resonate with target audiences.
Public Relations Specialist: Public relations specialists manage the public image of an organization. They develop communication strategies, handle media relations, and create press releases to promote a positive image and handle crises.
Content Marketing Strategist: Content marketing strategists create and manage content that engages and informs target audiences. They develop content strategies, write articles, blogs, and social media posts, and analyze the effectiveness of content marketing efforts.
