BBA in Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.
• PTE: Overall score of 45 or higher.
• DET (Duolingo English Test): Minimum score of 85.

Saginaw Valley State University (SVSU) is fostering a diverse and inclusive academic environment. Recognizing the value of international perspectives, SVSU offers several scholarships specifically tailored to support the educational journey of international students. 

International Student Scholarship: SVSU extends a warm welcome to international students through the International Student Scholarship. This merit-based scholarship is designed to recognize and reward academic excellence. 

Global Engagement Scholarship: SVSU encourages international students to actively engage with the university community and embrace a global perspective. The Global Engagement Scholarship aims to support students who demonstrate a cross-cultural understanding, community involvement, and academic achievement. Recipients of this scholarship often contribute to fostering an inclusive campus environment.

Cultural Diversity Scholarship: SVSU values the richness that cultural diversity brings to its campus. The Cultural Diversity Scholarship is intended for international students who have demonstrated a dedication to promoting cultural awareness and understanding. This scholarship recognizes individuals who actively contribute to creating a more inclusive and globally aware community.

International Academic Achievement Scholarship: This scholarship is awarded to international students who have excelled academically. SVSU acknowledges the unique challenges and achievements of students pursuing education in a new cultural context. The International Academic Achievement Scholarship celebrates academic success and provides financial support to further educational goals.

International Transfer Scholarship: SVSU welcomes international transfer students and offers the International Transfer Scholarship to support a smooth transition. This scholarship is often based on the student's academic performance at their previous institution. It recognizes the accomplishments of transfer students and encourages them to continue their academic journey at SVSU.

Global Guardian Scholarship: The Global Guardian Scholarship aims to recognize international students who have shown leadership qualities, advocacy for global issues, and making a positive impact. This scholarship celebrates individuals who embody the spirit of global citizenship and aspire to contribute to positive change.

Saginaw Valley Partners Scholarship: SVSU collaborates with various international partners to enhance educational opportunities. The Saginaw Valley Partners Scholarship may be available to students from partner institutions, fostering international collaborations and academic exchange.

Graduates of the BBA in Marketing program at Saginaw Valley State University have a wide array of career opportunities across various industries. With a solid foundation in marketing principles, they are well-prepared for roles in areas such as advertising, public relations, and brand management.

Marketing Manager: Marketing managers develop and oversee marketing campaigns, ensuring they align with organizational goals. They analyze market trends, conduct research, and collaborate with cross-functional teams to execute effective strategies.

Market Research Analyst: These professionals gather and analyze data on consumer preferences, market conditions, and competitive strategies. Their insights help businesses understand their target audience and make informed decisions.

Digital Marketing Specialist: With the rise of online platforms, digital marketing specialists focus on creating and implementing online marketing strategies. They utilize social media, SEO, email marketing, and content marketing to drive traffic and engagement.

Sales Representative: Sales representatives are responsible for selling products or services and building relationships with clients. They leverage their marketing knowledge to understand customer needs and promote solutions that meet those needs.

Brand Manager: Brand managers oversee the positioning and promotion of a brand in the market. They develop branding strategies, manage marketing budgets, and work closely with creative teams to maintain a cohesive brand image.

Public Relations Specialist: PR specialists manage communication between an organization and its audience. They craft press releases, organize events, and work to enhance the public image of the company.

Content Marketing Manager: These professionals create and manage content strategies to attract and engage target audiences. They focus on producing relevant and valuable content that drives customer action and builds brand loyalty.

Social Media Manager: Social media managers develop and execute social media strategies to enhance brand awareness and engagement. They create content, manage online communities, and analyze metrics to improve social media performance.

Product Marketing Manager: Product marketing managers focus on bringing new products to market. They conduct market analysis, define target audiences, and collaborate with development teams to ensure product success.

Event Coordinator: Event coordinators plan and execute events that promote products, services, or brands. They handle logistics, marketing, and communication to ensure successful and impactful events.