Master of Business Administration (M.B.A.)
The Master of Business Administration (M.B.A.) program at Midway University is designed...
B.S. in Marketing Communications – Writing
Midway, Kentucky
INTAKE: Jan & Aug
Program Overview
The B.S. in Marketing Communications with a focus on Writing at Midway University is designed to prepare students for a dynamic career in the communications field, emphasizing the importance of effective writing in marketing strategies. This program blends marketing principles with advanced writing techniques, equipping students with the skills to craft compelling messages that resonate with target audiences. Graduates are trained to create content across various platforms, making them versatile communicators in today’s digital landscape.
Curriculum: The curriculum for the B.S. in Marketing Communications – Writing includes a comprehensive selection of courses covering essential topics such as marketing fundamentals, persuasive writing, copywriting, and digital communication. Students will learn to develop marketing materials, press releases, social media content, and website copy, focusing on clarity and impact. Electives allow students to specialize in areas like creative writing, technical writing, or public relations, ensuring a well-rounded education tailored to their career aspirations.
Research Focus: Midway University encourages students to engage in research activities that explore the intersections of writing and marketing communications. This research focus allows students to investigate trends in consumer behavior, the effectiveness of different writing styles in marketing, and the impact of digital communication on audience engagement. Such research initiatives help students develop critical thinking skills and a deeper understanding of how writing influences marketing outcomes.
Industry Engagement: The program places a strong emphasis on industry engagement through partnerships with local businesses and organizations. Students have opportunities to participate in internships, workshops, and real-world projects that provide practical experience in writing and marketing. This hands-on approach enhances their understanding of industry standards and helps them build valuable professional networks that can facilitate future employment.
Global Perspective: Understanding the importance of a global perspective in marketing communications, the program integrates discussions on international writing styles, cultural sensitivities, and the nuances of marketing across different regions. Students learn to create content that appeals to diverse audiences, considering factors such as language, culture, and social norms. This global perspective equips graduates to work effectively in multicultural environments and develop marketing strategies that resonate on an international scale.
Location
Midway, Kentucky
Score
IELTS 6
Tuition Fee
USD 27500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 85.
Midway University is making quality education accessible to students through various scholarship programs. These initiatives aim to recognize academic achievement, foster diversity, and support students in their pursuit of higher education.
Presidential Scholarship: The Presidential Scholarship is a prestigious merit-based award for outstanding academic achievers. Recipients of this scholarship demonstrate exceptional academic prowess, leadership qualities, and community service. It covers a significant portion of tuition costs, reflecting Midway University's recognition of and investment in top-performing students.
Founders Scholarship: The Founders Scholarship is designed to support students who exhibit strong academic performance and leadership potential. This merit-based scholarship provides financial assistance to deserving students, making education at Midway University more accessible. Recipients of the Founders Scholarship contribute to the university's diverse and dynamic community.
Legacy Scholarship: The Legacy Scholarship is a special initiative for students with familial ties to Midway University. Eligible students, who have a parent, grandparent, or sibling who graduated from Midway, may qualify for this scholarship. It honors and encourages the tradition of families continuing their education at Midway.
Talent-Based Scholarships: Midway University recognizes and values students' talents beyond academics. Talent-based scholarships are available for individuals with exceptional abilities in areas such as athletics, fine arts, or other specific talents. These scholarships aim to support and celebrate students' diverse skills and contributions.
Diversity and Inclusion Scholarships: Midway University is fostering diversity and inclusion on its campus. The Diversity and Inclusion Scholarships are designed to support students from underrepresented backgrounds. These scholarships contribute to creating a vibrant and inclusive learning environment.
Transfer Student Scholarships: Midway University acknowledges the achievements of transfer students and offers specific scholarships to support their academic journey. These scholarships recognize the unique experiences and contributions that transfer students bring to the university community.
Academic Department Scholarships: Various academic departments at Midway University offer scholarships to students who excel in specific fields of study. These scholarships encourage students to pursue excellence in their chosen disciplines and contribute to the academic vibrancy of the university.
External Scholarships and Grants: Midway University actively assists students in seeking external scholarship opportunities. The university provides resources and guidance to help students explore and apply for scholarships from external organizations, expanding the avenues for financial support.
Graduates of the B.S. in Marketing Communications – Writing program can explore various career paths that leverage their expertise in marketing and writing.
Copywriter: Craft persuasive and engaging copy for advertising, marketing materials, and digital content, ensuring that messaging aligns with brand objectives and resonates with target audiences.
Content Strategist: Develop and implement content strategies that drive brand engagement and customer loyalty, overseeing the creation of written materials across various platforms.
Social Media Specialist: Manage social media accounts by creating, curating, and scheduling content that engages followers, drives brand awareness, and supports marketing campaigns.
Public Relations Specialist: Write press releases, speeches, and media materials to help organizations communicate effectively with the public and maintain a positive brand image.
Marketing Coordinator: Assist in planning and executing marketing campaigns, coordinating content creation, and analyzing the effectiveness of various communication strategies.
Brand Journalist: Produce narrative-driven content that tells a brand's story, focusing on storytelling techniques to enhance brand perception and connect with audiences on a deeper level.
Digital Marketing Specialist: Focus on online marketing strategies, including email campaigns and website content, optimizing written materials to drive traffic and conversions.
Technical Writer: Create clear and concise documentation for products and services, ensuring that complex information is easily understood by target users.
Graduate School Candidate: Some graduates opt to further their education in fields like communications, journalism, or business, enhancing their expertise and broadening career opportunities.
