Master of Business Administration (M.B.A.)
The Master of Business Administration (M.B.A.) program at Midway University is designed...
B.S. in Marketing Communications - Graphic Design
Midway, Kentucky
INTAKE: Jan & Aug
Program Overview
The B.S. in Marketing Communications with a focus on Graphic Design at Midway University is designed to equip students with the skills necessary to excel in both marketing and design fields. This interdisciplinary program combines marketing principles with graphic design techniques, enabling students to create visually compelling and effective marketing materials. Graduates are prepared to meet the demands of the industry by understanding how to communicate messages through visual storytelling and branding.
Curriculum: The curriculum for this program includes a robust selection of courses that cover essential marketing concepts, graphic design principles, and digital media. Core courses include topics such as marketing strategies, advertising, and design software, while elective courses allow students to explore specialized areas such as web design, motion graphics, and branding. This comprehensive approach ensures that students develop both creative and analytical skills, preparing them to effectively design marketing materials that resonate with audiences.
Research Focus: Midway University encourages students in the B.S. in Marketing Communications - Graphic Design program to engage in research that explores the intersection of marketing and design. Students can investigate topics such as the effectiveness of visual communication strategies, user experience design, and emerging trends in digital marketing. This research focus fosters critical thinking and innovation, allowing students to apply theoretical knowledge to practical challenges in the field.
Industry Engagement: The program emphasizes industry engagement through collaborations with local businesses and design firms. Students are encouraged to participate in internships and real-world projects, providing them with hands-on experience that enhances their understanding of the marketing communications landscape. This engagement not only enriches the learning experience but also helps students build valuable professional networks that can facilitate future employment opportunities.
Global Perspective: Recognizing the importance of a global outlook in marketing and design, the program integrates discussions on international marketing strategies and cultural considerations in design. Students are exposed to case studies that illustrate how brands adapt their messaging for diverse markets, equipping them with the knowledge to create designs that are culturally sensitive and effective in various contexts. This global perspective prepares graduates to work in an increasingly interconnected world.
Location
Midway, Kentucky
Score
IELTS 6
Tuition Fee
USD 27500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 85.
Midway University is making quality education accessible to students through various scholarship programs. These initiatives aim to recognize academic achievement, foster diversity, and support students in their pursuit of higher education.
Presidential Scholarship: The Presidential Scholarship is a prestigious merit-based award for outstanding academic achievers. Recipients of this scholarship demonstrate exceptional academic prowess, leadership qualities, and community service. It covers a significant portion of tuition costs, reflecting Midway University's recognition of and investment in top-performing students.
Founders Scholarship: The Founders Scholarship is designed to support students who exhibit strong academic performance and leadership potential. This merit-based scholarship provides financial assistance to deserving students, making education at Midway University more accessible. Recipients of the Founders Scholarship contribute to the university's diverse and dynamic community.
Legacy Scholarship: The Legacy Scholarship is a special initiative for students with familial ties to Midway University. Eligible students, who have a parent, grandparent, or sibling who graduated from Midway, may qualify for this scholarship. It honors and encourages the tradition of families continuing their education at Midway.
Talent-Based Scholarships: Midway University recognizes and values students' talents beyond academics. Talent-based scholarships are available for individuals with exceptional abilities in areas such as athletics, fine arts, or other specific talents. These scholarships aim to support and celebrate students' diverse skills and contributions.
Diversity and Inclusion Scholarships: Midway University is fostering diversity and inclusion on its campus. The Diversity and Inclusion Scholarships are designed to support students from underrepresented backgrounds. These scholarships contribute to creating a vibrant and inclusive learning environment.
Transfer Student Scholarships: Midway University acknowledges the achievements of transfer students and offers specific scholarships to support their academic journey. These scholarships recognize the unique experiences and contributions that transfer students bring to the university community.
Academic Department Scholarships: Various academic departments at Midway University offer scholarships to students who excel in specific fields of study. These scholarships encourage students to pursue excellence in their chosen disciplines and contribute to the academic vibrancy of the university.
External Scholarships and Grants: Midway University actively assists students in seeking external scholarship opportunities. The university provides resources and guidance to help students explore and apply for scholarships from external organizations, expanding the avenues for financial support.
Graduates of the B.S. in Marketing Communications - Graphic Design program can pursue various career paths that combine marketing expertise with graphic design skills.
Graphic Designer: Create visual content for print and digital media, including brochures, advertisements, and social media graphics, using design software to convey marketing messages effectively.
Marketing Coordinator: Assist in developing and executing marketing campaigns, coordinating design projects, and ensuring brand consistency across all marketing materials.
Web Designer: Focus on the aesthetics and functionality of websites, using design principles to create visually appealing and user-friendly online experiences that drive engagement.
Brand Strategist: Develop and manage brand identity, crafting visual and messaging strategies that resonate with target audiences and differentiate the brand in the marketplace.
Advertising Designer: Work within advertising agencies to create compelling visuals for print and digital advertisements, collaborating with copywriters and marketing teams to produce cohesive campaigns.
Content Creator: Develop and design content for various platforms, including blogs, social media, and websites, ensuring that visuals align with overall marketing strategies and engage audiences.
User Experience (UX) Designer: Focus on optimizing the user experience for digital products, combining graphic design skills with user research to create intuitive and engaging interfaces.
Social Media Manager: Manage a brand’s social media presence, creating visually appealing content and campaigns that promote engagement and brand loyalty among followers.
Art Director: Oversee creative projects and design teams, ensuring that all visual elements align with marketing objectives and maintain brand integrity.
Graduate School Candidate: Many graduates choose to further their education by pursuing advanced degrees in graphic design, marketing, or business, enhancing their expertise and broadening career opportunities.
