Master of Business Administration (M.B.A.)
The Master of Business Administration (M.B.A.) program at Midway University is designed...
B.S. in Marketing Communications
Midway, Kentucky
INTAKE: Jan & Aug
Program Overview
Midway University offers a Bachelor of Science in Marketing Communications designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This program focuses on the integration of marketing principles with communication strategies, allowing students to understand how to effectively reach and engage target audiences. Through a blend of theoretical coursework and practical applications, graduates are prepared for various roles in marketing, advertising, public relations, and corporate communications.
Curriculum: The curriculum for the B.S. in Marketing Communications includes core courses covering essential topics such as marketing principles, advertising strategies, digital marketing, and public relations. Students also engage in hands-on projects that provide real-world experience in creating marketing campaigns and communication strategies. Elective courses allow students to specialize in areas of interest, such as social media marketing, brand management, or event planning, ensuring a well-rounded educational experience tailored to individual career goals.
Research Focus: Midway University encourages students to participate in research activities related to marketing communications, promoting innovative thinking and a deep understanding of industry trends. Students can explore topics such as consumer behavior, media effectiveness, and emerging marketing technologies. This research focus enables students to develop analytical skills and a critical perspective on marketing practices, enhancing their overall competency in the field.
Industry Engagement: The program emphasizes the importance of industry engagement through partnerships with local businesses and organizations. Students gain valuable insights through internships and networking opportunities, allowing them to apply their knowledge in real-world settings. This hands-on experience is crucial for building professional connections and understanding the practical challenges faced in the marketing communications landscape.
Global Perspective: Midway University recognizes the significance of a global perspective in marketing communications education. The program incorporates discussions on global marketing strategies, cultural considerations in communication, and the impact of technology on international marketing. By understanding these global dynamics, students are better prepared to navigate the complexities of marketing in diverse markets and contribute to campaigns that resonate across cultures.
Location
Midway, Kentucky
Score
IELTS 6
Tuition Fee
USD 27500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 85.
Midway University is making quality education accessible to students through various scholarship programs. These initiatives aim to recognize academic achievement, foster diversity, and support students in their pursuit of higher education.
Presidential Scholarship: The Presidential Scholarship is a prestigious merit-based award for outstanding academic achievers. Recipients of this scholarship demonstrate exceptional academic prowess, leadership qualities, and community service. It covers a significant portion of tuition costs, reflecting Midway University's recognition of and investment in top-performing students.
Founders Scholarship: The Founders Scholarship is designed to support students who exhibit strong academic performance and leadership potential. This merit-based scholarship provides financial assistance to deserving students, making education at Midway University more accessible. Recipients of the Founders Scholarship contribute to the university's diverse and dynamic community.
Legacy Scholarship: The Legacy Scholarship is a special initiative for students with familial ties to Midway University. Eligible students, who have a parent, grandparent, or sibling who graduated from Midway, may qualify for this scholarship. It honors and encourages the tradition of families continuing their education at Midway.
Talent-Based Scholarships: Midway University recognizes and values students' talents beyond academics. Talent-based scholarships are available for individuals with exceptional abilities in areas such as athletics, fine arts, or other specific talents. These scholarships aim to support and celebrate students' diverse skills and contributions.
Diversity and Inclusion Scholarships: Midway University is fostering diversity and inclusion on its campus. The Diversity and Inclusion Scholarships are designed to support students from underrepresented backgrounds. These scholarships contribute to creating a vibrant and inclusive learning environment.
Transfer Student Scholarships: Midway University acknowledges the achievements of transfer students and offers specific scholarships to support their academic journey. These scholarships recognize the unique experiences and contributions that transfer students bring to the university community.
Academic Department Scholarships: Various academic departments at Midway University offer scholarships to students who excel in specific fields of study. These scholarships encourage students to pursue excellence in their chosen disciplines and contribute to the academic vibrancy of the university.
External Scholarships and Grants: Midway University actively assists students in seeking external scholarship opportunities. The university provides resources and guidance to help students explore and apply for scholarships from external organizations, expanding the avenues for financial support.
Graduates of the B.S. in Marketing Communications program can pursue various rewarding career paths in the marketing and communications sectors.
Marketing Coordinator: Assist in the development and execution of marketing campaigns, coordinating activities across various channels to ensure brand consistency and effectiveness.
Public Relations Specialist: Manage communication between an organization and the public, crafting press releases, coordinating events, and maintaining positive media relationships.
Digital Marketing Specialist: Focus on online marketing strategies, utilizing social media, email marketing, and SEO techniques to drive engagement and increase brand awareness.
Content Strategist: Create and manage content across various platforms, ensuring that messaging aligns with brand goals and resonates with target audiences.
Brand Manager: Oversee brand development and positioning, conducting market research to inform strategies and ensure that brand messaging aligns with consumer expectations.
Advertising Account Executive: Work within advertising agencies to manage client accounts, develop advertising strategies, and coordinate campaigns to achieve client objectives.
Market Research Analyst: Analyze market trends, consumer behavior, and competitive data to provide insights that guide marketing strategies and decision-making processes.
Social Media Manager: Develop and implement social media strategies, creating engaging content and managing interactions with followers to enhance brand visibility.
Event Planner: Organize and execute promotional events, managing logistics, budgets, and vendor relationships to ensure successful and impactful gatherings.
Graduate School Candidate: Many graduates opt to further their education by pursuing advanced degrees in marketing, business administration, or communications, enhancing their expertise and career prospects.
