M.S. in Accounting
Hofstra University, located in Hempstead, New York, offers a Master of Science (M.S.) i...
BBA in Marketing
New York
INTAKE: Jan & Aug
Program Overview
The Bachelor of Business Administration (BBA) in Marketing at Hofstra University is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices. This program emphasizes the importance of consumer behavior, market research, and brand management, preparing students for dynamic careers in the ever-evolving marketing landscape. Students benefit from a blend of theoretical knowledge and practical applications, fostering skills necessary to succeed in various marketing roles.
Curriculum: The curriculum for the BBA in Marketing at Hofstra University includes core business courses such as accounting, finance, and management, alongside specialized marketing classes. Students explore essential topics like digital marketing, advertising, market research, consumer behavior, and strategic marketing management. Additionally, elective courses allow students to tailor their education to specific interests, such as social media marketing, international marketing, or data analytics, providing a well-rounded educational experience.
Research Focus: Hofstra University encourages a strong research focus within the BBA in Marketing program. Students engage in research projects that allow them to explore contemporary marketing challenges and trends. Faculty members often involve students in their research, facilitating opportunities to conduct market analysis and consumer behavior studies, which enhance students' critical thinking and analytical skills.
Industry Engagement: The program emphasizes industry engagement through internships, networking events, and collaborations with local businesses. Students are encouraged to participate in internships to gain hands-on experience and build professional networks in the marketing field. These practical experiences are invaluable for understanding real-world marketing practices and enhancing employability after graduation.
Global Perspective: Hofstra University incorporates a global perspective into the BBA in Marketing program, preparing students to operate in an increasingly interconnected world. Courses address global marketing strategies, cultural differences in consumer behavior, and international market research. Additionally, opportunities for study abroad programs and global internships allow students to gain firsthand experience in diverse markets and cultures.
Location
New York
Score
IELTS 6.5
Tuition Fee
USD 57750
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 120.
Scholarships for International Students at Hofstra University
Global Scholars Program: The Global Scholars Program at Hofstra University is designed to recognize and support outstanding international students who demonstrate academic excellence, leadership skills, and making a positive impact in their communities. The scholarship covers a significant portion of tuition costs.
International Student Scholarship: Hofstra University may offer merit-based scholarships to international students based on their academic achievements and potential. These scholarships aim to attract and reward students who have demonstrated exceptional academic performance.
Phi Theta Kappa Scholarship: International transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for a special scholarship at Hofstra University. This scholarship recognizes the achievements of transfer students who have excelled in their previous academic pursuits.
Endowed Scholarships: Hofstra University has various endowed scholarships that international students can apply for. These scholarships may be specific to certain academic disciplines, extracurricular achievements, or other criteria. Students are encouraged to explore the specific eligibility requirements for each endowed scholarship.
Hofstra Cultural Ambassador Scholarship: The Cultural Ambassador Scholarship is designed to recognize students who actively contribute to promoting cultural understanding and diversity on campus. Recipients of this scholarship may be involved in organizing cultural events, participating in international clubs, or engaging in activities that foster a global community at Hofstra.
Athletic Scholarships: International students with exceptional athletic talents may be eligible for athletic scholarships offered by Hofstra University. These scholarships are typically awarded to student-athletes who demonstrate outstanding skills and contribute to the university's athletic programs.
External Scholarships: Hofstra University encourages international students to explore external scholarship opportunities, including those offered by government agencies, private organizations, and foundations. The International Student Affairs Office may provide guidance on external scholarship options.
Graduates of the BBA in Marketing program at Hofstra University have a wide array of career opportunities in various sectors, thanks to their strong foundation in marketing principles and practices.
Marketing Manager: Many graduates pursue careers as marketing managers, where they develop and implement marketing strategies to promote products and services. They oversee marketing campaigns, analyze market trends, and manage budgets to achieve organizational goals.
Brand Manager: Graduates often find positions as brand managers, responsible for maintaining and enhancing the reputation of a brand. This role involves conducting market research, developing brand strategies, and coordinating marketing efforts to ensure brand consistency across all channels.
Digital Marketing Specialist: With the growing importance of online marketing, many graduates work as digital marketing specialists. They focus on developing and executing digital marketing campaigns across various platforms, including social media, email, and search engines, to drive traffic and engagement.
Market Research Analyst: Graduates can also pursue careers as market research analysts, where they analyze data to understand consumer preferences and market trends. They gather and interpret data to help companies make informed decisions regarding product development and marketing strategies.
Sales Manager: Some graduates choose to enter sales management, overseeing sales teams and strategies to achieve revenue targets. They develop sales plans, train staff, and analyze sales data to optimize performance.
Advertising Executive: Graduates may work as advertising executives, where they create and manage advertising campaigns for various media, including television, print, and digital platforms. They collaborate with creative teams to develop compelling advertisements that resonate with target audiences.
Public Relations Specialist: A degree in marketing also opens doors to careers in public relations. Graduates can work as PR specialists, managing communication between organizations and the public, handling media relations, and developing promotional strategies to enhance brand image.
Social Media Manager: With the rise of social media marketing, many graduates find roles as social media managers. They create and curate content, engage with audiences, and analyze performance metrics to develop effective social media strategies.
