M.S. in Computer science
The State University of New York at New Paltz offers a highly regarded Master of Scienc...
B.S. in Marketing
New Platz
INTAKE: Jan & Aug
Program Overview
The B.S. in Marketing at SUNY New Paltz is designed to provide students with a comprehensive understanding of marketing principles and practices. This program equips students with the skills necessary to thrive in the dynamic field of marketing by integrating theoretical knowledge with practical applications. Students learn to analyze market trends, understand consumer behavior, and develop effective marketing strategies that drive organizational success.
AACSB-Accredited: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only a small percentage of business schools worldwide. This accreditation signifies that the program meets rigorous standards of excellence in education, ensuring that students receive a high-quality learning experience that is respected by employers.
Curriculum: The curriculum for the B.S. in Marketing includes core courses in marketing principles, consumer behavior, marketing research, and digital marketing. Students also have the opportunity to take electives that allow them to specialize in areas such as social media marketing, brand management, and international marketing. The program emphasizes hands-on learning through projects, case studies, and real-world applications to prepare students for the marketing industry.
Research Focus: The faculty at SUNY New Paltz are actively engaged in research that contributes to the field of marketing. This includes studies on consumer behavior, digital marketing strategies, and the impact of social media on brand perception. Students are encouraged to participate in research projects, providing them with valuable insights and experience that can enhance their career prospects.
Industry Engagement: SUNY New Paltz fosters strong connections with local and regional businesses, providing students with opportunities for internships, networking, and collaborative projects. Industry engagement is a crucial component of the program, allowing students to gain practical experience and build professional relationships that can lead to job opportunities after graduation.
Global Perspective: The B.S. in Marketing program emphasizes the importance of a global perspective in today’s interconnected marketplace. Students explore international marketing strategies and cultural considerations, preparing them to work in diverse environments and understand global consumer trends. This global focus enhances their adaptability and competitiveness in the job market.
Location
New Platz
Score
IELTS 6.5
Tuition Fee
USD 21860
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 120.
Scholarships for International Students at SUNY New Paltz
International Incentive Scholarships: SUNY New Paltz may offer International Incentive Scholarships to eligible international students. These scholarships are designed to recognize academic achievement, leadership qualities, and contributions to the campus community.
Bearcat Advantage Scholarship: The Bearcat Advantage Scholarship is a merit-based scholarship program that may be available to international students. This scholarship aims to support students who demonstrate outstanding academic performance and potential for success.
Cultural Scholarship: SUNY New Paltz may provide Cultural Scholarships to international students who actively contribute to promoting cultural diversity and understanding on campus. These scholarships recognize the value of cultural exchange within the university community.
Departmental Scholarships: Various academic departments within SUNY New Paltz may offer department-specific scholarships to international students based on their field of study. These scholarships can help offset tuition costs and support students in their academic pursuits.
International Tuition Scholarships: International Tuition Scholarships are designed to assist international students with tuition expenses. These scholarships may be awarded based on academic merit, financial need, or a combination of factors.
SUNY Scholarships: The State University of New York system, of which SUNY New Paltz is a part, may offer system-wide scholarships for international students. These scholarships are often competitive and recognize outstanding academic achievements and leadership skills.
Foundation Scholarships: The university's foundation may administer scholarship programs for international students. These scholarships may consider factors such as academic excellence, extracurricular involvement, and community contributions.
External Scholarships: SUNY New Paltz encourages international students to explore external scholarship opportunities offered by government agencies, private organizations, and international foundations. The university's scholarship office may provide information and support in applying for external scholarships.
Presidential Scholarships: Presidential Scholarships may be awarded to outstanding international students who demonstrate exceptional academic achievements, leadership skills, and making a positive impact on the university community.
B.S. in Marketing from SUNY New Paltz equips students with the skills and knowledge necessary to succeed in various marketing roles across multiple industries.
Marketing Manager: Graduates can pursue careers as marketing managers, where they develop and implement marketing strategies to promote products or services. They oversee marketing campaigns, conduct market research, and analyze consumer trends to drive business growth.
Brand Manager: Brand managers are responsible for building and maintaining a brand’s image and reputation. They work on brand positioning, messaging, and promotional strategies to enhance brand visibility and customer loyalty.
Digital Marketing Specialist: With the growing importance of online marketing, graduates can specialize in digital marketing. They manage online campaigns, social media strategies, and SEO efforts to improve a brand's digital presence and reach target audiences effectively.
Market Research Analyst: Market research analysts gather and analyze data to understand consumer preferences and market conditions. They provide insights that inform marketing strategies and help businesses make data-driven decisions.
Advertising Executive: Graduates can work in advertising, where they create and manage advertising campaigns across various media platforms. They collaborate with creative teams to develop compelling content and ensure that campaigns meet client objectives.
Sales Representative: A B.S. in Marketing prepares graduates for sales roles, where they engage with clients, identify their needs, and promote products or services. Strong marketing knowledge enhances their ability to sell effectively and build lasting client relationships.
Public Relations Specialist: Public relations specialists manage the public image of organizations. They create communication strategies, handle media relations, and develop press releases to shape public perception and maintain a positive brand image.
Social Media Manager: In today’s digital landscape, social media managers are crucial for brands. They create, curate, and manage content across social media platforms, engaging with audiences and building a community around the brand.
Event Coordinator: Graduates can also pursue careers as event coordinators, planning and executing promotional events, product launches, and trade shows to enhance brand visibility and engage customers.
Content Marketing Specialist: This role involves creating and managing valuable content to attract and engage target audiences. Content marketing specialists focus on storytelling, blogs, videos, and other formats to build brand loyalty.
