M.S. in Information Systems
Northwest Missouri State University offers an exceptional Master of Science (M.S.) in I...
B.S. in Marketing
Maryville
INTAKE: Jan & Aug
Program Overview
Northwest Missouri State University (NWMSU) offers a Bachelor of Science in Marketing program designed to prepare students for successful careers in the dynamic and evolving field of marketing. The program focuses on equipping students with essential skills in strategic marketing, consumer behavior, and digital marketing. By blending theoretical knowledge with practical applications, students gain a comprehensive understanding of how to effectively engage with target audiences and drive business success in various industries.
Curriculum: The curriculum for the B.S. in Marketing at NWMSU encompasses a broad range of courses that cover key marketing principles and practices. Core courses include topics such as marketing management, consumer behavior, and marketing research, alongside elective options that allow students to specialize in areas like digital marketing, advertising, and social media strategy. This diverse curriculum ensures that students develop a well-rounded skill set that is applicable to real-world marketing challenges.
Research Focus: NWMSU emphasizes research within the Marketing program, encouraging students to engage in projects that explore current trends, consumer behaviors, and innovative marketing strategies. Faculty members conduct research in areas such as market analysis, branding, and the effectiveness of marketing campaigns, providing students with opportunities to participate in meaningful research initiatives that enhance their learning experience and inform industry practices.
Industry Engagement: The Marketing program at NWMSU prioritizes industry engagement by fostering connections between students and marketing professionals. Through internships, networking events, and collaborative projects with local businesses, students gain practical experience and insights into the marketing field. Guest speakers from the industry frequently share their expertise, helping students understand current marketing trends and best practices while building valuable professional networks.
Global Perspective: The B.S. in Marketing program incorporates a global perspective, recognizing the importance of understanding international markets in today’s interconnected world. Coursework includes discussions on global marketing strategies, cross-cultural communication, and the impact of globalization on consumer behavior. Opportunities for study abroad and participation in international marketing projects allow students to broaden their understanding of diverse markets and cultural nuances, preparing them for successful careers in a global marketing landscape.
Location
Maryville
Score
IELTS 6
Tuition Fee
USD 19754
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students at Northwest Missouri State University
International Incentive Scholarships: Northwest Missouri State University offers International Incentive Scholarships to qualified undergraduate and graduate international students. These scholarships are merit-based and may vary in amounts.
Bearcat Advantage Scholarship: The Bearcat Advantage Scholarship is designed for new undergraduate international students at NWMSU. The scholarship is based on academic merit, and eligible students may receive varying amounts to help offset tuition costs.
Cultural Scholarship: NWMSU may offer Cultural Scholarships to international students who actively contribute to cultural diversity on campus. These scholarships recognize students' involvement in cultural events, community engagement, and leadership.
International Bearcat Advantage Gold Scholarship: This scholarship is a competitive, merit-based award for new undergraduate international students. It recognizes outstanding academic achievement and may cover a significant portion of the tuition costs.
Northwest International Ambassador Scholarship: The Northwest International Ambassador Scholarship is awarded to international students who demonstrate leadership skills, academic excellence, and a enhancing cross-cultural understanding. Recipients may receive financial support.
International Bearcat Advantage Platinum Scholarship: The Platinum Scholarship is a prestigious merit-based scholarship for new undergraduate international students. It recognizes exceptional academic accomplishments and may provide substantial financial assistance.
Private Scholarships and Grants: Northwest Missouri State University encourages international students to explore external private scholarships and grants. These may be offered by organizations, foundations, or government entities and can contribute to funding educational expenses.
Study Missouri International Student Scholarship: NWMSU may participate in statewide scholarship programs, such as the Study Missouri International Student Scholarship. Eligible students are selected based on academic achievement, leadership, and community involvement.
Graduates of the B.S. in Marketing from Northwest Missouri State University are well-prepared for a variety of exciting and dynamic careers in the marketing field. The program equips students with the skills and knowledge necessary to excel in numerous roles across different sectors.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. In this role, they develop and implement marketing strategies to promote products or services, manage marketing teams, and analyze market trends to drive business growth.
Digital Marketing Specialist: Many graduates pursue positions as digital marketing specialists, where they focus on online marketing strategies. This role involves creating and managing campaigns across digital channels, including social media, email, and search engines to enhance brand visibility and engagement.
Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining a brand's image and identity. They conduct market research, strategize brand positioning, and ensure consistency across all marketing communications.
Market Research Analyst: Some graduates become market research analysts, gathering and analyzing data to understand consumer preferences and market trends. They provide insights that inform marketing strategies and help businesses make data-driven decisions.
Sales Manager: Graduates may also take on roles as sales managers, leading sales teams and developing strategies to meet sales targets. They train sales representatives, analyze performance metrics, and collaborate with marketing departments to optimize sales efforts.
Public Relations Specialist: Many graduates find opportunities as public relations specialists, managing communication between organizations and the public. They develop media relations, create press releases, and handle crisis communication to maintain a positive brand image.
Advertising Account Executive: Graduates can work as advertising account executives, serving as the primary point of contact between clients and advertising agencies. They develop advertising strategies, coordinate campaigns, and ensure that client expectations are met.
Social Media Manager: In today’s digital age, some graduates become social media managers, focusing on creating and curating content for social media platforms. They develop engagement strategies to build brand loyalty and drive user interaction.
E-commerce Specialist: With the growth of online shopping, graduates may pursue roles as e-commerce specialists, managing online sales platforms, optimizing product listings, and analyzing consumer behavior to improve the online shopping experience.
Content Marketing Strategist: Graduates can work as content marketing strategists, responsible for creating and managing content that engages and educates target audiences. They develop content strategies that align with business goals and drive brand awareness.
