M.S. in Information Systems
Northwest Missouri State University offers an exceptional Master of Science (M.S.) in I...
B.A.S. in Marketing
Maryville
INTAKE: Jan & Aug
Program Overview
The Bachelor of Applied Science (B.A.S.) in Marketing at Northwest Missouri State University (NWMSU) is designed to equip students with essential marketing knowledge and skills required for success in various industries. The program emphasizes practical applications of marketing concepts, integrating theoretical frameworks with real-world scenarios. Students learn how to analyze market trends, develop marketing strategies, and implement effective communication techniques, preparing them for a diverse range of career opportunities in the fast-paced marketing landscape.
AACSB-accredited: NWMSU's business programs, including the B.A.S. in Marketing, are accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition held by only a small percentage of business schools worldwide. This accreditation ensures that the program meets high standards of quality and relevance in business education, providing students with a strong foundation in marketing principles and practices.
Curriculum: The curriculum for the B.A.S. in Marketing features a blend of core business courses and specialized marketing topics. Key subjects include consumer behavior, digital marketing, marketing research, branding, and strategic marketing management. Students also have the opportunity to take electives that focus on specific areas of interest, such as social media marketing, global marketing, and integrated marketing communications, allowing them to tailor their education to align with their career goals.
Research Focus: Faculty members in the Marketing department at NWMSU engage in research that contributes to the advancement of marketing knowledge and practice. Students may have the opportunity to collaborate with faculty on research projects, exploring topics such as consumer behavior, marketing strategies, and the impact of digital media on marketing effectiveness. This research focus enriches the learning experience and fosters critical thinking and analytical skills.
Industry Engagement: The B.A.S. in Marketing program emphasizes industry engagement through partnerships with local businesses and organizations. Students are encouraged to participate in internships and hands-on projects that provide valuable real-world experience. These opportunities not only enhance students' resumes but also allow them to apply classroom knowledge to solve actual marketing challenges faced by businesses, bridging the gap between theory and practice.
Global Perspective: The program incorporates a global perspective, preparing students to navigate the complexities of international markets. Through coursework and discussions, students learn about global marketing strategies, cross-cultural consumer behavior, and the challenges of marketing in diverse cultural contexts. This emphasis on a global outlook equips graduates with the skills needed to work effectively in an interconnected world.
Location
Maryville
Score
IELTS 6
Tuition Fee
USD 19754
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 44 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students at Northwest Missouri State University
International Incentive Scholarships: Northwest Missouri State University offers International Incentive Scholarships to qualified undergraduate and graduate international students. These scholarships are merit-based and may vary in amounts.
Bearcat Advantage Scholarship: The Bearcat Advantage Scholarship is designed for new undergraduate international students at NWMSU. The scholarship is based on academic merit, and eligible students may receive varying amounts to help offset tuition costs.
Cultural Scholarship: NWMSU may offer Cultural Scholarships to international students who actively contribute to cultural diversity on campus. These scholarships recognize students' involvement in cultural events, community engagement, and leadership.
International Bearcat Advantage Gold Scholarship: This scholarship is a competitive, merit-based award for new undergraduate international students. It recognizes outstanding academic achievement and may cover a significant portion of the tuition costs.
Northwest International Ambassador Scholarship: The Northwest International Ambassador Scholarship is awarded to international students who demonstrate leadership skills, academic excellence, and a enhancing cross-cultural understanding. Recipients may receive financial support.
International Bearcat Advantage Platinum Scholarship: The Platinum Scholarship is a prestigious merit-based scholarship for new undergraduate international students. It recognizes exceptional academic accomplishments and may provide substantial financial assistance.
Private Scholarships and Grants: Northwest Missouri State University encourages international students to explore external private scholarships and grants. These may be offered by organizations, foundations, or government entities and can contribute to funding educational expenses.
Study Missouri International Student Scholarship: NWMSU may participate in statewide scholarship programs, such as the Study Missouri International Student Scholarship. Eligible students are selected based on academic achievement, leadership, and community involvement.
Graduates of the B.A.S. in Marketing program at Northwest Missouri State University (NWMSU) have a broad spectrum of career opportunities in various sectors, thanks to their comprehensive education in marketing principles and practices.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. In this role, they are responsible for developing and implementing marketing strategies to promote products or services, manage marketing campaigns, and analyze market trends to drive business growth.
Brand Manager: Many graduates choose to work as brand managers, where they oversee the branding strategies for specific products or services. They focus on building brand equity, developing marketing initiatives, and ensuring consistent messaging across all marketing channels.
Digital Marketing Specialist: With the increasing importance of online marketing, graduates can pursue careers as digital marketing specialists. They develop and execute online marketing strategies, manage social media accounts, optimize content for search engines, and analyze online performance metrics to enhance digital presence.
Market Research Analyst: Graduates may also work as market research analysts, collecting and analyzing data about consumer preferences and market conditions. They provide insights that help businesses make informed decisions regarding product development, pricing strategies, and market positioning.
Sales Manager: Some graduates find opportunities as sales managers, where they lead sales teams, develop sales strategies, and analyze sales data to drive revenue growth. This role involves direct interaction with clients and customers to build relationships and close sales.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, managing the public image of organizations. They develop communication strategies, handle media relations, and create content to promote positive public perception and manage crises.
Content Marketing Specialist: As content marketing continues to grow, many graduates choose to work as content marketing specialists. They create valuable content to attract and engage target audiences, driving traffic and brand awareness through blogs, articles, and social media posts.
Social Media Manager: With the rise of social media, graduates can become social media managers, developing and implementing strategies to enhance a brand's presence on social platforms. They create content, engage with followers, and analyze social media metrics to improve engagement and reach.
Event Coordinator: Some graduates may also pursue careers as event coordinators, planning and executing marketing events, trade shows, and promotions. This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
Entrepreneurship: The knowledge gained in the B.A.S. in Marketing program also prepares graduates for entrepreneurship, allowing them to start their own businesses or consult on marketing strategies for small businesses and startups.
