M.S. in Computer Science
Adelphi University's Master of Science (M.S.) in Computer Science program offers a ...
B.S. in Marketing
Garden City, New York
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Adelphi University is designed to provide students with a comprehensive understanding of marketing principles and practices in today's dynamic business environment. This program focuses on equipping students with the skills and knowledge necessary to develop effective marketing strategies, understand consumer behavior, and utilize digital marketing tools. The curriculum is designed to prepare graduates for diverse roles in marketing, advertising, and business management, fostering critical thinking and analytical skills that are essential for success in the field.
Curriculum: The curriculum for the B.S. in Marketing encompasses a blend of theoretical knowledge and practical applications. Core courses include marketing management, consumer behavior, advertising, and digital marketing, along with courses in statistics and data analysis. Students also have the opportunity to choose electives that align with their interests, such as social media marketing, brand management, and international marketing. The program emphasizes hands-on learning through projects, case studies, and collaborative assignments, ensuring that students are well-prepared for real-world challenges in the marketing landscape.
Research Focus: Adelphi University encourages a strong research focus within the B.S. in Marketing program. Students have opportunities to engage in research projects that explore current trends and issues in marketing, such as the impact of social media on consumer behavior or the effectiveness of various advertising strategies. Faculty members are actively involved in research and often collaborate with students, providing guidance and mentorship. This focus on research not only enhances students’ understanding of marketing theories but also equips them with valuable skills in data collection, analysis, and interpretation.
Industry Engagement: The B.S. in Marketing program emphasizes industry engagement through internships, guest lectures, and networking opportunities. Adelphi's strong connections with local businesses and organizations provide students with valuable internship placements that offer practical experience and insights into the marketing profession. Additionally, industry professionals often visit the campus to share their expertise, discuss emerging trends, and offer career advice. This engagement not only enhances students’ learning experiences but also helps them build professional networks that can be beneficial in their future careers.
Global Perspective: The program incorporates a global perspective, recognizing the importance of understanding marketing in a global context. Students learn about international marketing strategies, cross-cultural consumer behavior, and the challenges of marketing in diverse markets. The curriculum may include opportunities for study abroad programs, allowing students to gain firsthand experience in global marketing practices. This emphasis on a global perspective prepares graduates to navigate the complexities of international markets and to develop marketing strategies that resonate with diverse audiences.
Location
Garden City, New York
Score
IELTS 6.5
Tuition Fee
USD 44826
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 54 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Adelphi University offers a variety of scholarships aimed at supporting international students in their pursuit of higher education. These scholarships are designed to make studying in the United States more accessible and to recognize the academic achievements and potential of international applicants.
International Student Scholarship: One of the primary scholarships available to international students is the International Student Scholarship, which is awarded to students based on their academic performance. This scholarship typically provides a significant amount of financial assistance, helping to cover tuition costs and other educational expenses.
Merit-Based Scholarships: Adelphi University also offers merit-based scholarships to international students who demonstrate exceptional academic achievement. These scholarships are awarded to students based on their high school or previous college performance, standardized test scores, and overall potential to contribute to the university community.
Athletic Scholarships: For international students who excel in sports, Adelphi University offers athletic scholarships. These scholarships are awarded to talented student-athletes who demonstrate outstanding skills in their respective sports, contributing to the university's athletic programs.
Graduates with a Bachelor of Science (B.S.) in Marketing from Adelphi University have a wide array of career opportunities in various sectors. The program equips students with the essential skills and knowledge needed to thrive in the competitive marketing landscape, allowing them to pursue diverse roles across industries.
Marketing Manager: Many graduates begin their careers as marketing managers, where they develop and implement marketing strategies to promote products or services. In this role, they analyze market trends, identify target audiences, and oversee marketing campaigns to enhance brand visibility and drive sales.
Digital Marketing Specialist: With the increasing importance of online presence, many graduates find roles as digital marketing specialists. They focus on creating and executing online marketing campaigns, utilizing social media, email marketing, SEO, and content marketing to engage consumers and drive traffic to websites.
Market Research Analyst: Graduates can work as market research analysts, where they gather and analyze data on consumer preferences and market trends. This role involves conducting surveys, analyzing competition, and providing insights that help businesses make informed marketing decisions.
Brand Manager: Brand managers are responsible for developing and maintaining a brand's image and identity. Graduates can take on this role by creating brand strategies, overseeing marketing communications, and ensuring that all branding efforts align with the company’s goals and target audience.
Sales Manager: Many B.S. in Marketing graduates pursue careers as sales managers, where they lead sales teams to achieve revenue targets. They develop sales strategies, train sales personnel, and monitor sales performance to ensure the success of their teams and the organization.
Social Media Manager: In today’s digital age, social media management is crucial for businesses. Graduates can work as social media managers, where they create content, manage social media accounts, and engage with audiences to build brand loyalty and awareness.
Content Marketing Strategist: Graduates may also become content marketing strategists, focusing on creating valuable content that attracts and retains customers. They develop content strategies, manage blogs, and create engaging materials that resonate with target audiences.
Public Relations Specialist: Graduates can enter the field of public relations, where they manage a company’s public image and communications. They create press releases, organize events, and engage with media outlets to promote positive coverage for their organization.
Advertising Executive: Many graduates find success as advertising executives, working in creative agencies or corporate marketing departments. They develop advertising campaigns, collaborate with creative teams, and analyze the effectiveness of promotional strategies.
Further Studies: Additionally, some graduates opt to continue their education by pursuing advanced degrees, such as an MBA with a marketing concentration. This further study can lead to higher-level positions in management, consulting, or academia.
