M.A. in Industrial-Organizational Psychology
Park University's Master of Arts (M.A.) in Industrial-Organizational Psychology pro...
B.S.B.A. in Marketing
Parkville- Missouri
INTAKE: Jan & Aug
Program Overview
The B.S.B.A. in Marketing at Park University is designed to provide students with a comprehensive understanding of marketing principles, consumer behavior, and strategic marketing practices. This program emphasizes the importance of creating value for customers and developing effective marketing strategies that meet organizational goals. Students gain hands-on experience through practical projects, case studies, and real-world applications, preparing them for a successful career in the marketing field.
ACBSP Accredited: Park University’s B.S.B.A. in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a recognition that ensures the program meets rigorous academic standards and is committed to continuous improvement. This accreditation enhances the credibility of the degree and assures students that they are receiving a high-quality education that is respected in the business community.
Curriculum: The curriculum for the B.S.B.A. in Marketing includes a diverse array of courses covering key topics such as marketing research, digital marketing, branding, consumer behavior, and sales management. Students are encouraged to engage in experiential learning, allowing them to apply theoretical knowledge to practical situations. The program also includes elective courses that enable students to tailor their education to their specific interests and career goals.
Research Focus: Park University emphasizes research as an integral part of the B.S.B.A. in Marketing program. Students are encouraged to explore current marketing trends, consumer behavior studies, and innovative marketing strategies. Faculty members actively support student research projects, fostering a collaborative environment that promotes critical thinking and analytical skills essential for success in the marketing field.
Industry Engagement: The program emphasizes strong connections with the industry, providing students with opportunities to engage with local businesses and organizations. Through internships, networking events, and guest lectures, students gain insights into real-world marketing challenges and practices. This industry engagement helps students build professional relationships and enhances their employability upon graduation.
Global Perspective: The B.S.B.A. in Marketing program incorporates a global perspective, teaching students about international marketing strategies and cross-cultural consumer behavior. Students learn to navigate the complexities of marketing in a globalized world, preparing them to work in diverse markets and adapt their marketing strategies to different cultural contexts. This focus on global marketing equips graduates with the skills needed to succeed in today’s interconnected business environment.
Location
Parkville- Missouri
Score
IELTS 6
Tuition Fee
USD 10872
Undergraduate Entry Requirements
Application Fee: $78.19
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 69 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students at Park University, USA
International Student Scholarships: Park University offers various scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, and they aim to support students in their pursuit of higher education.
Academic Achievement Scholarships: International students with outstanding academic achievements may be eligible for academic scholarships. These scholarships often consider factors such as GPA, standardized test scores, and academic excellence.
Leadership and Service Scholarships: Park University values leadership and community service. International students who have demonstrated exceptional leadership skills and a commitment to community service may be eligible for scholarships recognizing these qualities.
Athletic Scholarships: For international students with exceptional athletic abilities, Park University may offer athletic scholarships. These scholarships are typically awarded to students who participate in varsity sports at the university.
Global Warrior Scholarship: The Global Warrior Scholarship at Park University is specifically designed for international students who exhibit exceptional qualities as global leaders. This scholarship may cover a portion of tuition and is awarded based on leadership potential, academic achievements, and contributions to global understanding.
Community College Transfer Scholarships: Park University recognizes the value of community college education. International students transferring from community colleges may be eligible for scholarships that ease the transition to a four-year institution.
Alumni Legacy Scholarship: The Alumni Legacy Scholarship is awarded to international students who have a family connection to Park University alumni. This scholarship honors the legacy of alumni and supports the next generation of students.
Phi Theta Kappa (PTK) Scholarship: International students who are members of the Phi Theta Kappa honor society may qualify for the PTK Scholarship. This scholarship recognizes the academic achievements of students in community college and supports their continued education at Park University.
Graduates of the B.S.B.A. in Marketing program at Park University are equipped with the skills and knowledge necessary to pursue a variety of rewarding career paths in the dynamic field of marketing.
Marketing Manager: One prominent career option is that of a marketing manager, where professionals develop and implement marketing strategies to promote products and services. They analyze market trends, oversee marketing campaigns, and work to enhance brand visibility.
Brand Manager: Graduates can work as brand managers, responsible for maintaining and enhancing a brand's image and market position. They focus on brand strategy, consumer engagement, and product positioning to ensure long-term brand loyalty.
Digital Marketing Specialist: The rise of digital marketing has created opportunities for graduates to become digital marketing specialists. These professionals manage online marketing efforts, including social media, email marketing, content creation, and search engine optimization (SEO).
Market Research Analyst: Some graduates may choose to pursue careers as market research analysts, where they gather and analyze data on consumers and market trends. They provide valuable insights that inform marketing strategies and help organizations make data-driven decisions.
Sales Manager: Graduates can also work as sales managers, overseeing a team of sales representatives and developing strategies to increase sales and revenue. They analyze sales data, set sales goals, and build relationships with key clients.
Advertising Account Executive: Many graduates find opportunities as advertising account executives, acting as the liaison between clients and advertising agencies. They manage advertising campaigns, develop creative briefs, and ensure client satisfaction throughout the process.
Public Relations Specialist: Graduates can pursue careers in public relations, managing the public image of organizations. Public relations specialists craft press releases, manage media relations, and develop communication strategies to build and maintain a positive brand image.
Social Media Manager: With the growing importance of social media, graduates can work as social media managers, responsible for creating and managing a brand’s online presence across various platforms. They engage with audiences, develop content strategies, and analyze social media metrics.
Product Marketing Manager: Some graduates may take on roles as product marketing managers, focusing on the strategy and marketing of specific products. They conduct market research, collaborate with product development teams, and develop go-to-market strategies.
Content Marketing Strategist: Graduates can also become content marketing strategists, creating and managing content that attracts and engages target audiences. They develop content plans, produce various types of media, and analyze content performance to optimize strategies.
