M.A. in English
Southeast Missouri State University offers a dynamic Master of Arts (M.A.) in English p...
B.S.B.A. in Marketing
Cape Girardeau, Missouri
INTAKE: Jan & Aug
Program Overview
Southeast Missouri State University (SEMO) offers a comprehensive Bachelor of Science in Business Administration (B.S.B.A.) in Marketing, designed to equip students with essential skills and knowledge for success in the dynamic field of marketing. This program emphasizes practical application, analytical thinking, and strategic decision-making, ensuring that graduates are well-prepared to meet the challenges of the modern business environment.
AACSB-Accredited: The B.S.B.A. in Marketing program at SEMO is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that signifies the program meets high standards of excellence in education and is committed to continuous improvement. This accreditation enhances the value of the degree, making graduates more competitive in the job market.
Curriculum: The curriculum for the B.S.B.A. in Marketing is carefully crafted to provide a solid foundation in core business principles while allowing students to specialize in marketing strategies. Courses cover topics such as consumer behavior, marketing research, digital marketing, and brand management, integrating theoretical concepts with hands-on projects and case studies that reflect real-world marketing challenges.
Research Focus: SEMO promotes a research-oriented approach, encouraging students to engage in marketing research projects that foster critical thinking and innovation. Faculty members are actively involved in research, providing students with opportunities to collaborate on studies that address contemporary marketing issues and trends, thereby enhancing their learning experience and practical skills.
Industry Engagement: The program emphasizes industry engagement through partnerships with local businesses and organizations. Students have access to internships, networking events, and guest lectures from industry professionals, allowing them to gain insights into current marketing practices and build valuable connections that can aid their future careers.
Global Perspective: Recognizing the importance of a global outlook in today’s interconnected world, SEMO incorporates a global perspective into the marketing curriculum. Students are encouraged to explore international marketing strategies and cultural considerations, preparing them to navigate the complexities of global markets and diverse consumer behaviors.
Location
Cape Girardeau, Missouri
Score
IELTS 6
Tuition Fee
USD 17148
Undergraduate Entry Requirements
Application Fee: $60
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 45 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students at Southeast Missouri State University
International Merit Scholarships: SEMO offers International Merit Scholarships to outstanding international students based on academic achievement, leadership qualities, and extracurricular involvement. These scholarships are competitive and may cover a significant portion of tuition costs.
Crimson and Cream Scholarship: The Crimson and Cream Scholarship is designed to support high-achieving international students pursuing undergraduate degrees. It is awarded based on academic excellence and involvement in extracurricular activities.
Global Achievement Scholarship: The Global Achievement Scholarship recognizes the accomplishments of international students in various fields, including academics, arts, and sports. It aims to attract students who have demonstrated exceptional achievements in their respective areas of interest.
International Cultural Scholarship: SEMO's International Cultural Scholarship promotes diversity and cultural exchange. It is awarded to international students who have actively contributed to fostering cross-cultural understanding on campus.
English as a Second Language (ESL) Scholarship: This scholarship is specifically designed for international students enrolled in ESL programs. It supports students in improving their English language skills and adapting to academic life in an English-speaking environment.
Presidential Scholarship: The Presidential Scholarship is a prestigious award for high-achieving international students entering their first year of undergraduate study. It covers a significant portion of tuition costs and is renewable for subsequent years based on academic performance.
Cape Girardeau Public School District Scholarships: SEMO collaborates with the local school district to offer scholarships to international students. These scholarships may be available to those interested in community involvement and engagement with the local education system.
Graduates with a Bachelor of Science in Business Administration (B.S.B.A.) in Marketing from Southeast Missouri State University have access to a diverse range of career opportunities across various industries. Their training in marketing strategies, consumer behavior, and digital marketing equips them.
Marketing Manager: Overseeing marketing campaigns and strategies to promote products or services, ensuring alignment with organizational goals.
Brand Manager: Developing and managing brand identity, positioning, and market presence to enhance customer perception and loyalty.
Digital Marketing Specialist: Focusing on online marketing strategies, including social media, email marketing, and search engine optimization (SEO), to increase brand visibility and engagement.
Market Research Analyst: Analyzing market trends, consumer data, and competitive landscape to provide insights that guide marketing strategies and business decisions.
Sales Representative: Engaging with customers to promote products or services, often requiring strong communication and relationship-building skills.
Public Relations Specialist: Managing communications and public image for organizations, crafting press releases, and handling media inquiries.
Advertising Account Executive: Collaborating with clients and creative teams to develop advertising campaigns that meet client objectives and budgets.
Content Marketing Strategist: Creating and managing content strategies to attract and engage target audiences, enhancing brand recognition and lead generation.
Social Media Manager: Developing and implementing social media strategies to boost brand awareness and customer engagement across various platforms.
Retail Marketing Coordinator: Overseeing marketing initiatives within retail environments, including promotions, displays, and customer outreach efforts.
