M.S. in Recreation & Sports Administration
Western Kentucky University's Master of Science (M.S.) in Recreation & Sports A...
B.S. in Marketing
Bowling Green, Kentucky
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Marketing at Western Kentucky University is designed to equip students with the skills and knowledge needed to thrive in the competitive field of marketing. The program emphasizes key marketing principles such as consumer behavior, market research, digital marketing, and strategic planning, preparing graduates for careers in various business sectors. Through a combination of theoretical learning and practical application, students develop a well-rounded understanding of how to create, communicate, and deliver value to consumers.
AACSB-accredited: The B.S. in Marketing program at WKU is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a prestigious recognition that ensures the program meets the highest standards of quality in business education. This accreditation highlights the program’s commitment to excellence in teaching, curriculum design, and faculty expertise.
Curriculum: The curriculum covers a broad range of marketing topics, including advertising, sales management, market research, digital and social media marketing, and global marketing strategies. Students also learn about branding, pricing strategies, and customer relationship management. The program incorporates hands-on learning through case studies, marketing simulations, and real-world projects that allow students to apply marketing theories to business scenarios.
Research Focus: WKU encourages marketing students to engage in research that explores current trends and challenges in the marketing industry. This can include areas such as consumer psychology, digital marketing analytics, and the impact of technology on marketing strategies. Faculty-led research projects and opportunities to present at conferences provide students with valuable experience in marketing research.
Industry Engagement: The program offers numerous opportunities for industry engagement, including internships, guest lectures, and partnerships with local businesses. Students can participate in internships with companies in fields such as retail, advertising, and public relations, gaining practical experience and building professional networks. Additionally, the program’s connections with industry professionals provide students with insights into the latest marketing trends and best practices.
Global Perspective: The B.S. in Marketing program at WKU integrates a global perspective, preparing students to work in a globalized business environment. Courses in international marketing and global business strategies help students understand how cultural, economic, and political factors influence marketing decisions across different regions. Study abroad opportunities and global internships further enhance students’ understanding of marketing in an international context.
Location
Bowling Green, Kentucky
Score
IELTS 6
Tuition Fee
USD 29046
Undergraduate Entry Requirements
Application Fee: $75
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Scholarships for International Students at Western Kentucky University
International Freshman Scholarship: This scholarship is designed for new, first-time international undergraduate students. The award amount varies and is based on academic merit and achievements. Students are automatically considered for this scholarship upon admission.
International Transfer Scholarship: Aimed at international undergraduate students transferring from another institution. The scholarship amount depends on the student's academic achievements and is automatically considered during the admission process.
Spirit of WKU Scholarship: Open to both undergraduate and graduate international students. Awarded based on a combination of academic merit, leadership qualities, and involvement in extracurricular activities.
WKU Academic Merit Scholarships: These scholarships are awarded to high-achieving students, including international students, based on their academic credentials. The selection is competitive, and the amount varies.
Cultural Diversity Scholarship: Aimed at promoting diversity on campus, this scholarship is available to both undergraduate and graduate international students. Awarded based on the student's commitment to promoting diversity and cultural understanding.
Departmental Scholarships: Some academic departments at WKU offer scholarships to international students within specific fields of study. Eligibility and award amounts may vary by department.
International Student Diplomat Scholarship: Awarded to international students who serve as cultural ambassadors and contribute significantly to campus diversity. Recognizes students who actively participate in promoting cultural exchange and understanding.
Study Abroad Scholarships: WKU offers scholarships for international students interested in participating in study abroad programs. These scholarships can support students in gaining global experiences and perspectives.
Graduates of the B.S. in Marketing from Western Kentucky University have access to a variety of career opportunities in diverse industries due to the broad skill set they develop in strategic marketing, communication, and consumer behavior analysis.
Marketing Manager: Overseeing marketing campaigns, strategies, and brand development for organizations, ensuring products or services meet consumer needs and reach the target audience effectively.
Digital Marketing Specialist: Focusing on online marketing strategies, such as SEO, content marketing, social media management, and online advertising to drive engagement and sales in the digital marketplace.
Market Research Analyst: Gathering and analyzing data on consumer preferences, market conditions, and competitors to help businesses make informed marketing decisions.
Brand Manager: Managing a company's brand, ensuring consistent messaging, and working on positioning strategies to maintain and grow brand recognition and equity.
Sales Manager: Leading sales teams, developing strategies to meet sales goals, and maintaining strong relationships with clients to enhance revenue growth.
Public Relations Specialist: Crafting public image campaigns, managing media relations, and ensuring effective communication between an organization and its public to maintain a positive reputation.
Advertising Executive: Developing advertising campaigns, collaborating with creative teams, and managing media placements to ensure effective promotion of products or services.
Product Manager: Overseeing product development and marketing strategies, coordinating between teams to ensure successful product launches and market growth.
Business Development Executive: Identifying new business opportunities, building client relationships, and driving growth initiatives to expand market presence and revenue.
Global Marketing Manager: Focusing on international markets, developing marketing strategies that cater to diverse cultural, economic, and political environments, and managing global campaigns.
