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B.S. in Sports Marketing & Media
Winter Park, Florida
INTAKE: Jan, May & Aug
Program Overview
Full Sail University offers a dynamic B.S. in Sports Marketing & Media program designed for students looking to enter the exciting intersection of sports, marketing, and media. This program focuses on equipping students with the skills necessary to thrive in the fast-paced sports industry, emphasizing strategic marketing, digital media, and event management. Through a blend of theoretical knowledge and practical application, students learn how to effectively promote sports organizations, engage fans, and leverage media platforms to enhance brand visibility.
Curriculum: The curriculum for the B.S. in Sports Marketing & Media combines essential coursework in sports marketing strategies, media production, and sports management. Students engage in hands-on projects that cover areas such as branding, sponsorship, digital marketing, and public relations within the sports context. This comprehensive approach ensures that graduates possess a well-rounded understanding of how to create effective marketing campaigns and communicate effectively within the sports industry.
Research Focus: At Full Sail University, the B.S. in Sports Marketing & Media program emphasizes research on emerging trends and technologies in sports marketing and media. Students are encouraged to explore topics such as the impact of social media on fan engagement, data analytics in sports marketing, and innovative marketing strategies used by successful sports brands. This focus on research prepares students to critically analyze the sports marketing landscape and adapt to new challenges and opportunities.
Industry Engagement: Full Sail University fosters strong connections with the sports industry, providing students with numerous opportunities for engagement. Through networking events, guest lectures from industry professionals, and internships with sports organizations, students gain valuable insights into the industry’s inner workings. These experiences enhance their educational journey and help them establish professional relationships that can be crucial for their future careers.
Global Perspective: The B.S. in Sports Marketing & Media program at Full Sail University promotes a global perspective on sports marketing and media practices. Students learn about international sports markets, cultural influences on marketing strategies, and the global reach of sports media. This international outlook equips graduates with the adaptability and cultural awareness needed to succeed in a diverse and interconnected sports industry.
Location
Winter Park, Florida
Score
IELTS 6.5
Tuition Fee
USD 34000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Full Sail University is providing financial support to eligible international students through various scholarship programs. These scholarships are designed to recognize academic achievement, talent, and potential across different fields of study offered by the university. It's important for prospective international students to explore these opportunities to make their education more accessible.
International Student Scholarship: Full Sail University offers the International Student Scholarship to support outstanding students from around the world. Eligibility criteria may include academic merit, extracurricular achievements, and a demonstrated passion for the chosen field of study.
Creative Minds Scholarship: This scholarship is aimed at students who have demonstrated exceptional creativity and innovation in their respective fields, whether it's in arts, technology, or entertainment. Applicants are often required to submit a portfolio or showcase their creative work.
Merit-Based Scholarships: Full Sail provides merit-based scholarships that consider academic achievements, standardized test scores, and overall potential for success in the chosen program. The eligibility criteria may vary based on the specific scholarship.
Industry-Specific Scholarships: Some programs at Full Sail have scholarships specifically tailored to certain industries. For example, there might be scholarships for students pursuing degrees in film, music, gaming, or technology. These scholarships often aim to attract and support individuals with a passion for a particular sector.
Diversity and Inclusion Scholarships: Full Sail University is promoting diversity and inclusion. There are scholarships available for students from underrepresented backgrounds or those who contribute to the university's diverse community. Applicants may need to provide information about their background and experiences.
Need-Based Financial Aid: In addition to scholarships, Full Sail offers need-based financial aid to help international students meet their educational expenses. Students can explore options such as grants, loans, and work-study programs to supplement their financial resources.
Graduates of the B.S. in Sports Marketing & Media program from Full Sail University are equipped to pursue a variety of rewarding careers in the sports and media industries. Their education prepares them for diverse roles that blend marketing, communication, and sports management.
Sports Marketing Coordinator: Developing and executing marketing strategies for sports teams or organizations, focusing on fan engagement and brand promotion.
Event Manager: Planning and organizing sports events, from local competitions to large-scale tournaments, ensuring smooth operations and effective marketing outreach.
Social Media Specialist: Creating and managing content across social media platforms to engage fans, promote events, and enhance brand visibility for sports entities.
Public Relations Specialist: Managing communications between sports organizations and the public, handling media inquiries, and crafting press releases to enhance brand reputation.
Sponsorship Coordinator: Identifying potential sponsorship opportunities and managing relationships with sponsors to maximize revenue for sports teams and events.
Digital Marketing Analyst: Analyzing data from digital marketing campaigns to assess performance and develop strategies to improve fan engagement and conversion rates.
Brand Manager: Overseeing the branding efforts of sports organizations, ensuring consistent messaging and effective brand positioning in the market.
Content Creator: Producing engaging multimedia content, including articles, videos, and graphics, to promote sports events and teams through various media channels.
Broadcast Producer: Working in sports media production, responsible for planning and coordinating live broadcasts, ensuring high-quality production standards.
Sports Journalist: Reporting on sports events, conducting interviews, and writing articles for newspapers, magazines, or online platforms, focusing on compelling storytelling.
