M.A. in Film & Television
Sacred Heart University's M.A. in Film & Television program is a comprehensive ...
B.S. in Fashion Marketing & Merchandising
Fairfield, Connecticut
INTAKE: Jan, Mar, Aug
Program Overview
Sacred Heart University offers a Bachelor of Science in Fashion Marketing & Merchandising designed to prepare students for dynamic careers in the fashion industry. This program blends creative and analytical skills, focusing on the business aspects of fashion, including marketing strategies, trend analysis, and retail management.
AACSB Accredited: The program is housed within the Jack Welch College of Business & Technology, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation signifies that the program meets high standards of excellence in business education, ensuring students receive a quality education that is recognized globally.
Curriculum: The curriculum combines core business courses with specialized fashion marketing classes, covering topics such as consumer behavior, brand management, and digital marketing. Students gain hands-on experience through projects, case studies, and collaborations with industry professionals, enhancing their understanding of real-world challenges and solutions in the fashion sector.
Research Focus: Faculty members are actively engaged in research that explores various facets of the fashion industry, from sustainable practices to consumer trends. This focus on research not only enriches the academic environment but also provides students with insights into current industry developments and innovative practices.
Industry Engagement: The program emphasizes strong industry engagement through partnerships with fashion brands, retailers, and trade organizations. Students benefit from internships, guest lectures, and networking opportunities, allowing them to connect with industry leaders and gain practical experience that enhances their employability upon graduation.
Global Perspective: The B.S. in Fashion Marketing & Merchandising incorporates a global perspective, preparing students to navigate the international fashion landscape. Coursework includes studies on global fashion markets, cultural influences on fashion, and strategies for reaching diverse consumer bases, equipping graduates to work effectively in a multicultural environment.
Location
Fairfield, Connecticut
Score
IELTS 6.5
Tuition Fee
USD 50084
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 62 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Sacred Heart University (SHU) is supporting international students in their pursuit of higher education. The university offers various scholarships to help ease the financial burden and make education more accessible.
International Academic Scholarship: Sacred Heart University provides merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated exceptional academic performance in their previous studies. The amount of the scholarship may vary, and eligibility criteria are typically based on GPA or academic achievements.
International Student Ambassador Scholarship: This scholarship is designed to recognize and reward students who actively contribute to the international community at SHU. Recipients of the International Student Ambassador Scholarship are those who have shown leadership, involvement in campus activities, and a fostering a global community.
Athletic Scholarships: Sacred Heart University offers athletic scholarships to students with outstanding sports achievements. These scholarships are awarded to individuals who excel in specific sports and contribute to the university's athletic programs.
Talent-Based Scholarships: SHU provides scholarships for students with exceptional talents in areas such as music, art, or theater. Students showcasing outstanding skills in these areas may be eligible for talent-based scholarships.
Need-Based Financial Aid: Sacred Heart University is meeting the financial needs of its international students. The university provides need-based financial aid, taking into consideration the financial circumstances of individual students.
External Scholarships and Grants: SHU encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. The university's financial aid office may assist students in identifying and applying for external scholarships.
Graduates of the B.S. in Fashion Marketing & Merchandising program at Sacred Heart University can pursue a variety of exciting and rewarding career paths in the fashion industry.
Fashion Buyer: One of the primary career options is becoming a fashion buyer, where graduates are responsible for selecting and purchasing clothing and accessories for retail stores. This role involves analyzing market trends, understanding consumer preferences, and negotiating with suppliers to ensure that the store’s offerings align with customer demand.
Merchandise Manager: Graduates can also work as merchandise managers, overseeing the planning and execution of product assortments in retail settings. They develop strategies to maximize sales and profitability, monitor inventory levels, and collaborate with marketing teams to create appealing displays and promotions.
Fashion Marketing Specialist: A career as a fashion marketing specialist allows graduates to focus on promoting fashion brands and products through various channels. They create marketing campaigns, manage social media platforms, and analyze marketing data to enhance brand visibility and consumer engagement.
Retail Manager: Many graduates take on roles as retail managers, responsible for the daily operations of retail stores. This includes managing staff, overseeing sales targets, and ensuring excellent customer service, all while maintaining the store's visual merchandising standards.
Visual Merchandiser: Visual merchandising is another popular career path, where graduates design and implement creative displays that attract customers and enhance the shopping experience. They work closely with marketing teams to ensure that the visual presentation aligns with brand identity and marketing strategies.
Fashion Public Relations Specialist: Graduates can pursue careers in fashion public relations, where they manage communication between fashion brands and the public. This role involves crafting press releases, organizing events, and building relationships with media representatives to promote brand image and awareness.
E-commerce Manager: With the growth of online shopping, e-commerce management has become a vital role. Graduates may work as e-commerce managers, overseeing online sales strategies, website design, and digital marketing efforts to drive traffic and increase sales in the digital marketplace.
Brand Manager: Graduates may also become brand managers, responsible for developing and maintaining the brand’s image and positioning in the market. They conduct market research, develop marketing strategies, and collaborate with product development teams to ensure that the brand remains competitive and appealing to consumers.
