M.A. in Film & Television
Sacred Heart University's M.A. in Film & Television program is a comprehensive ...
B.A. in Strategic Communication, Public Relations & Advertising
Fairfield, Connecticut
INTAKE: Jan, Mar, Aug
Program Overview
Sacred Heart University offers a Bachelor of Arts in Strategic Communication, Public Relations & Advertising that prepares students for a dynamic career in the ever-evolving fields of communication, media, and public relations. This program focuses on developing strategic thinking and communication skills necessary to effectively convey messages across diverse platforms and audiences. Students learn to create compelling narratives that resonate with target demographics, ultimately enhancing their ability to influence public perception and engagement.
Curriculum: The curriculum for the B.A. in Strategic Communication, Public Relations & Advertising integrates core courses in communication theory, media writing, and public relations practices. Students engage in hands-on learning experiences through projects that simulate real-world scenarios, allowing them to develop skills in strategic messaging, brand management, and crisis communication. Elective courses provide opportunities for specialization in areas such as social media strategy, integrated marketing communication, and advertising techniques, equipping students with a comprehensive skill set.
Research Focus: Sacred Heart University encourages a strong research focus within its Strategic Communication program. Students engage in research projects that explore current trends and challenges in public relations and advertising, such as the impact of social media on consumer behavior and the effectiveness of various communication strategies. Faculty mentorship guides students in honing their research skills, fostering critical thinking and analytical abilities essential for successful careers in communication.
Industry Engagement: The program emphasizes industry engagement through partnerships with local businesses, nonprofit organizations, and media outlets. Students are encouraged to participate in internships and experiential learning opportunities that provide practical experience in real-world settings. These engagements not only enhance students’ resumes but also allow them to build professional networks and gain insights into industry best practices.
Global Perspective: The B.A. in Strategic Communication, Public Relations & Advertising program instills a global perspective by examining the cultural and ethical dimensions of communication practices. Students explore how strategic communication shapes public discourse and influences global narratives, fostering an understanding of diverse cultural contexts. This global outlook prepares graduates to navigate the complexities of communication in an increasingly interconnected world.
Location
Fairfield, Connecticut
Score
IELTS 6.5
Tuition Fee
USD 50084
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 62 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Sacred Heart University (SHU) is supporting international students in their pursuit of higher education. The university offers various scholarships to help ease the financial burden and make education more accessible.
International Academic Scholarship: Sacred Heart University provides merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated exceptional academic performance in their previous studies. The amount of the scholarship may vary, and eligibility criteria are typically based on GPA or academic achievements.
International Student Ambassador Scholarship: This scholarship is designed to recognize and reward students who actively contribute to the international community at SHU. Recipients of the International Student Ambassador Scholarship are those who have shown leadership, involvement in campus activities, and a fostering a global community.
Athletic Scholarships: Sacred Heart University offers athletic scholarships to students with outstanding sports achievements. These scholarships are awarded to individuals who excel in specific sports and contribute to the university's athletic programs.
Talent-Based Scholarships: SHU provides scholarships for students with exceptional talents in areas such as music, art, or theater. Students showcasing outstanding skills in these areas may be eligible for talent-based scholarships.
Need-Based Financial Aid: Sacred Heart University is meeting the financial needs of its international students. The university provides need-based financial aid, taking into consideration the financial circumstances of individual students.
External Scholarships and Grants: SHU encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. The university's financial aid office may assist students in identifying and applying for external scholarships.
Graduates of the B.A. in Strategic Communication, Public Relations & Advertising from Sacred Heart University have a diverse range of career opportunities in the communication, marketing, and public relations sectors.
Public Relations Specialist: Many graduates pursue careers as public relations specialists, where they manage the public image of organizations, craft press releases, and coordinate media outreach efforts. They play a critical role in shaping the narrative around brands and responding to public inquiries.
Advertising Executive: Graduates often find roles as advertising executives, working with creative teams to develop marketing campaigns that effectively promote products and services. They utilize their understanding of consumer behavior and market trends to create compelling advertisements across various media channels.
Corporate Communications Manager: Some alumni become corporate communications managers, overseeing internal and external communication strategies for organizations. They ensure that messaging aligns with company goals and fosters positive relationships with stakeholders.
Social Media Manager: Many graduates take on the role of social media manager, developing and implementing social media strategies to engage audiences and build brand loyalty. They create content, analyze engagement metrics, and adjust strategies based on performance.
Marketing Coordinator: Graduates may work as marketing coordinators, assisting in the planning and execution of marketing campaigns. They often collaborate with cross-functional teams to develop promotional materials and track campaign effectiveness.
Content Strategist: Some alumni become content strategists, responsible for creating and managing content across digital platforms. They analyze audience data to develop content that resonates with target demographics and drives engagement.
Event Planner: Graduates may choose to work as event planners, organizing promotional events, press conferences, and product launches. They handle logistics, budgeting, and coordination with vendors to ensure successful event execution.
Media Planner: Many alumni pursue careers as media planners, determining the best media outlets for advertising campaigns and negotiating ad placements. They analyze audience data to optimize campaign reach and effectiveness.
Brand Manager: Some graduates become brand managers, responsible for developing and maintaining a brand's identity and strategy. They conduct market research to inform branding decisions and ensure consistent messaging across all platforms.
Graduate Studies: Lastly, some graduates choose to continue their education by pursuing graduate degrees in communication, marketing, or related fields, which can open doors to higher-level positions in academia, research, or specialized industry roles.
