M.A. in Film & Television
Sacred Heart University's M.A. in Film & Television program is a comprehensive ...
B.S. in Marketing
Fairfield, Connecticut
INTAKE: Jan, Mar, Aug
Program Overview
The Bachelor of Science in Marketing at Sacred Heart University offers a comprehensive education that equips students with essential skills and knowledge in marketing theory and practice. This program emphasizes a strategic approach to understanding consumer behavior, market research, branding, digital marketing, and advertising. Students are prepared to thrive in diverse marketing roles across various industries, with a curriculum that combines theoretical insights with practical applications.
AACSB Accredited: Sacred Heart University’s B.S. in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a hallmark of excellence in business education. This accreditation ensures that the program meets high standards of quality and rigor, providing students with a competitive edge in the job market and assuring employers of their training in relevant and up-to-date marketing practices.
Curriculum: The curriculum for the B.S. in Marketing is designed to provide a well-rounded education that covers core marketing concepts, analytics, consumer behavior, and strategic marketing management. Students engage in hands-on projects, case studies, and real-world applications, learning to create effective marketing strategies. Courses may include Digital Marketing, Consumer Insights, Marketing Research, and Brand Management, allowing students to tailor their education to their interests and career goals.
Research Focus: The program encourages students to engage in research initiatives, collaborating with faculty on projects that explore emerging marketing trends and consumer behavior. This research component not only enhances students' understanding of theoretical concepts but also develops critical thinking and analytical skills essential for success in the marketing field.
Industry Engagement: Sacred Heart University fosters strong connections with industry professionals through internships, networking events, and guest lectures. These opportunities enable students to gain practical experience, apply their knowledge in real-world settings, and build valuable professional networks. Industry engagement is a cornerstone of the program, ensuring students are well-prepared for their future careers.
Global Perspective: The B.S. in Marketing program emphasizes a global perspective, preparing students to navigate the complexities of international markets. Students are encouraged to explore global marketing strategies, cultural differences in consumer behavior, and the impact of globalization on marketing practices. This focus on a global outlook equips graduates with the skills to succeed in diverse and interconnected markets.
Location
Fairfield, Connecticut
Score
IELTS 6.5
Tuition Fee
USD 50084
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 62 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Sacred Heart University (SHU) is supporting international students in their pursuit of higher education. The university offers various scholarships to help ease the financial burden and make education more accessible.
International Academic Scholarship: Sacred Heart University provides merit-based scholarships to international students based on their academic achievements. These scholarships are awarded to students who have demonstrated exceptional academic performance in their previous studies. The amount of the scholarship may vary, and eligibility criteria are typically based on GPA or academic achievements.
International Student Ambassador Scholarship: This scholarship is designed to recognize and reward students who actively contribute to the international community at SHU. Recipients of the International Student Ambassador Scholarship are those who have shown leadership, involvement in campus activities, and a fostering a global community.
Athletic Scholarships: Sacred Heart University offers athletic scholarships to students with outstanding sports achievements. These scholarships are awarded to individuals who excel in specific sports and contribute to the university's athletic programs.
Talent-Based Scholarships: SHU provides scholarships for students with exceptional talents in areas such as music, art, or theater. Students showcasing outstanding skills in these areas may be eligible for talent-based scholarships.
Need-Based Financial Aid: Sacred Heart University is meeting the financial needs of its international students. The university provides need-based financial aid, taking into consideration the financial circumstances of individual students.
External Scholarships and Grants: SHU encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. The university's financial aid office may assist students in identifying and applying for external scholarships.
Graduates with a B.S. in Marketing from Sacred Heart University have access to a wide range of career opportunities across various industries. The program equips students with the skills necessary to thrive in dynamic marketing roles, making them valuable assets to employers.
Marketing Manager: One of the most sought-after positions for marketing graduates is that of a marketing manager. In this role, individuals are responsible for developing and implementing marketing strategies, overseeing campaigns, managing budgets, and analyzing market trends to enhance brand visibility and drive sales.
Digital Marketing Specialist: With the growing importance of online marketing, digital marketing specialists are in high demand. These professionals focus on creating, implementing, and optimizing digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
Brand Manager: Brand managers play a crucial role in maintaining and enhancing the image of a company's brand. They strategize on brand positioning, develop marketing plans, and ensure consistency across all marketing channels to build brand loyalty and recognition.
Market Research Analyst: Market research analysts gather and analyze data about consumers and competitors to help companies make informed marketing decisions. Graduates with strong analytical skills can excel in this role, interpreting trends and providing insights that guide marketing strategies.
Sales Manager: A B.S. in Marketing also opens doors to sales management positions. Sales managers oversee sales teams, develop sales strategies, and work to achieve revenue targets, making this a critical role within any organization.
Social Media Manager: Social media managers create and manage content across various social media platforms, engage with audiences, and analyze metrics to measure the success of campaigns. This role requires creativity, communication skills, and an understanding of digital trends.
Public Relations Specialist: Graduates can also pursue careers in public relations, where they manage a company's public image, handle media inquiries, and develop communication strategies to promote positive relations with the public and stakeholders.
Entrepreneurship: For those with an entrepreneurial spirit, a B.S. in Marketing provides a solid foundation for starting a business. Graduates can leverage their marketing knowledge to launch and promote their own ventures successfully.
Further Education Opportunities: Many graduates choose to further their education by pursuing an MBA or other advanced degrees in marketing or business, opening up even more career advancement opportunities and leadership roles.
