Masters of Accounting (MAcc)
The University of Scranton's Master of Accounting (MAcc) program stands out as a pr...
B.A. in Social Media Strategies
Scranton, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The University of Scranton offers a Bachelor of Arts (B.A.) in Social Media Strategies that prepares students to navigate the dynamic landscape of digital communication and social media marketing. This program focuses on equipping students with the skills necessary to create effective social media campaigns, analyze audience engagement, and understand the impact of social media on society and businesses. Graduates are prepared for a variety of roles in digital marketing, communication, and public relations.
Curriculum: The curriculum for the B.A. in Social Media Strategies combines foundational courses in communication, marketing, and media studies with specialized classes focused on social media tools and techniques. Students engage in coursework that covers topics such as content creation, social media analytics, digital branding, and online community management. This interdisciplinary approach ensures that students gain a comprehensive understanding of both the theoretical and practical aspects of social media strategies.
Research Focus: At the University of Scranton, students are encouraged to engage in research related to social media trends, user behavior, and digital marketing strategies. Faculty members support students in exploring topics such as the ethical implications of social media use and its effects on mental health and communication practices. Through collaborative research projects, students develop critical thinking and analytical skills essential for success in the rapidly evolving digital landscape.
Industry Engagement: The B.A. in Social Media Strategies emphasizes industry engagement through internships and hands-on projects. Students have the opportunity to work with local businesses, nonprofits, and organizations to develop real-world social media campaigns. These experiences not only enhance students’ practical skills but also help them build professional networks, positioning them for successful careers in the field.
Global Perspective: The program incorporates a global perspective by examining social media's role in diverse cultures and societies. Students explore how social media platforms are utilized around the world and consider the varying implications for communication and marketing. Opportunities for study abroad and cross-cultural projects further enrich students' understanding of the global impact of social media.
Location
Scranton, Pennsylvania
Score
IELTS 6.5
Tuition Fee
USD 53208
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of Scranton is promoting academic excellence and supporting students in their pursuit of higher education. International students are eligible for various scholarships and financial aid programs to help alleviate the cost of tuition.
Presidential Scholarship: The Presidential Scholarship is a merit-based award available to exceptional students, including international students. It is one of the highest academic honors and covers a significant portion of tuition costs.
Dean’s Scholarship: The Dean's Scholarship recognizes outstanding academic achievements and is awarded to students who have demonstrated a strong commitment to their studies. This scholarship contributes to the overall tuition expenses.
Loyola Science Scholarship: The Loyola Science Scholarship is specifically designed for students majoring in science-related fields. It supports academically talented individuals pursuing degrees in disciplines such as biology, chemistry, physics, and environmental science.
Ignatian Scholarship: The Ignatian Scholarship is awarded to students who embody the Jesuit values of service, leadership, and social justice. Recipients of this scholarship actively contribute to their communities.
International Student Merit Scholarship: The International Student Merit Scholarship is aimed at recognizing the academic achievements of international students. It is awarded based on the student's academic performance and potential.
Performance Music Scholarships: The University of Scranton offers scholarships to talented musicians who wish to participate in the university's music programs. These scholarships support students involved in various music ensembles.
Community Service Scholarship: The Community Service Scholarship is awarded to students who have demonstrated a strong commitment to community service. This scholarship acknowledges the importance of giving back to the community.
International Student Athlete Scholarship: For international students who excel in athletics, the International Student Athlete Scholarship provides support for those who contribute to the university's sports programs.
Scranton Scholarships for Transfer Students: Transfer students, including international transfers, may be eligible for Scranton Scholarships based on their academic achievements and previous college performance.
It is important for international students to check the specific eligibility criteria, application processes, and deadlines for each scholarship program.
Graduates of the B.A. in Social Media Strategies program from the University of Scranton have a wealth of career opportunities in the rapidly growing field of digital communication. Many pursue roles as Social Media Managers, where they are responsible for creating, curating, and managing content across various social media platforms to enhance brand awareness and engagement.
Content Strategist: Another popular path is to become a Content Strategist, where graduates develop content plans that align with business goals, ensuring consistent messaging across digital channels. This role often involves analyzing audience data to refine content strategies and improve audience engagement.
Digital Marketing Specialist: Graduates can also work as Digital Marketing Specialists, focusing on integrated marketing campaigns that utilize social media, email marketing, and other digital platforms to drive traffic and sales. Their expertise in social media analytics enables them to assess campaign effectiveness and optimize strategies accordingly.
Public Relations Specialist: Many graduates find opportunities as Public Relations Specialists, where they leverage social media to manage public perception and engage with audiences. This role often includes crafting press releases, monitoring media coverage, and responding to inquiries on social media platforms.
Brand Strategist: Some graduates become Brand Strategists, where they work to establish and maintain a brand's voice and identity across all marketing channels. This role involves collaboration with cross-functional teams to ensure cohesive messaging and effective audience engagement.
Social Media Analyst: Additionally, graduates may choose to become Social Media Analysts, focusing on data analysis to gauge the effectiveness of social media campaigns. They utilize tools to track engagement metrics and user behavior, providing insights that inform future marketing strategies.
Freelance Consultant: Lastly, some graduates opt for freelance or consulting roles, helping businesses develop their social media presence and craft tailored strategies to meet their unique needs.
