Masters of Accounting (MAcc)
The University of Scranton's Master of Accounting (MAcc) program stands out as a pr...
B.S. in Marketing
Scranton, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The University of Scranton's B.S. in Marketing program is designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. With a focus on both traditional and digital marketing strategies, the program prepares graduates to understand consumer behavior, develop effective marketing campaigns, and analyze market trends. Students engage in a comprehensive curriculum that combines theoretical concepts with practical applications, fostering a holistic understanding of marketing practices in today’s business environment.
AACSB Accredited: The B.S. in Marketing program at The University of Scranton holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), a prestigious designation awarded to only a select number of business schools worldwide. This accreditation signifies that the program meets rigorous academic standards and provides students with a high-quality education. It enhances the credibility of the degree and ensures that graduates are well-prepared for competitive job markets.
Curriculum: The curriculum for the B.S. in Marketing encompasses a broad range of topics, including marketing principles, consumer behavior, digital marketing, market research, and brand management. Students are encouraged to engage in hands-on learning experiences through case studies, group projects, and internships, allowing them to apply theoretical knowledge to real-world marketing scenarios. Additionally, the program offers elective courses that enable students to tailor their studies to their specific interests, such as social media marketing, international marketing, or sales management.
Research Focus: The University of Scranton emphasizes research within the B.S. in Marketing program, encouraging faculty and students to explore contemporary marketing challenges and innovative solutions. Faculty members are actively engaged in research across various marketing disciplines, contributing valuable insights that enhance the curriculum. Students are also provided opportunities to participate in research projects, which help them develop critical analytical skills and stay updated on the latest marketing trends and best practices.
Industry Engagement: Industry engagement is a key component of the B.S. in Marketing program, offering students numerous opportunities to connect with marketing professionals and organizations. The program facilitates internships, networking events, and guest lectures from industry experts, providing students with invaluable insights into the practical aspects of marketing. These interactions enhance students' understanding of the marketing landscape and allow them to build a professional network that can aid in their career development.
Global Perspective: The B.S. in Marketing program at The University of Scranton emphasizes the importance of a global perspective in marketing practices. Students explore international marketing strategies, cultural considerations, and global market trends, equipping them with the knowledge needed to operate effectively in diverse environments. The program encourages study abroad opportunities and cross-cultural collaborations, fostering a comprehensive understanding of global marketing dynamics and enhancing students' ability to navigate the complexities of international markets.
Location
Scranton, Pennsylvania
Score
IELTS 6.5
Tuition Fee
USD 53208
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of Scranton is promoting academic excellence and supporting students in their pursuit of higher education. International students are eligible for various scholarships and financial aid programs to help alleviate the cost of tuition.
Presidential Scholarship: The Presidential Scholarship is a merit-based award available to exceptional students, including international students. It is one of the highest academic honors and covers a significant portion of tuition costs.
Dean’s Scholarship: The Dean's Scholarship recognizes outstanding academic achievements and is awarded to students who have demonstrated a strong commitment to their studies. This scholarship contributes to the overall tuition expenses.
Loyola Science Scholarship: The Loyola Science Scholarship is specifically designed for students majoring in science-related fields. It supports academically talented individuals pursuing degrees in disciplines such as biology, chemistry, physics, and environmental science.
Ignatian Scholarship: The Ignatian Scholarship is awarded to students who embody the Jesuit values of service, leadership, and social justice. Recipients of this scholarship actively contribute to their communities.
International Student Merit Scholarship: The International Student Merit Scholarship is aimed at recognizing the academic achievements of international students. It is awarded based on the student's academic performance and potential.
Performance Music Scholarships: The University of Scranton offers scholarships to talented musicians who wish to participate in the university's music programs. These scholarships support students involved in various music ensembles.
Community Service Scholarship: The Community Service Scholarship is awarded to students who have demonstrated a strong commitment to community service. This scholarship acknowledges the importance of giving back to the community.
International Student Athlete Scholarship: For international students who excel in athletics, the International Student Athlete Scholarship provides support for those who contribute to the university's sports programs.
Scranton Scholarships for Transfer Students: Transfer students, including international transfers, may be eligible for Scranton Scholarships based on their academic achievements and previous college performance.
It is important for international students to check the specific eligibility criteria, application processes, and deadlines for each scholarship program.
Graduates of the B.S. in Marketing program from The University of Scranton are well-prepared to pursue a diverse array of careers in the marketing field. The program equips students with essential skills in communication, analytics, and strategic thinking, making them valuable assets to various organizations.
Marketing Manager: Many graduates find opportunities as marketing managers, where they oversee the development and implementation of marketing strategies, manage teams, and analyze market trends to drive business growth.
Digital Marketing Specialist: With a strong focus on digital marketing within the curriculum, graduates often pursue careers as digital marketing specialists, managing online advertising campaigns, social media presence, and content marketing initiatives.
Brand Manager: Graduates can also step into brand management roles, where they are responsible for maintaining and enhancing brand identity, conducting market research, and developing marketing strategies that resonate with target audiences.
Market Research Analyst: Some graduates choose to become market research analysts, utilizing data analysis and research techniques to understand consumer preferences and market trends, guiding businesses in making informed decisions.
Sales Manager: With strong interpersonal skills, graduates may pursue careers as sales managers, leading sales teams, setting targets, and developing strategies to increase revenue and customer acquisition.
Public Relations Specialist: Graduates can work in public relations, managing communications between organizations and the public, crafting press releases, and overseeing media relations to maintain a positive brand image.
Content Marketing Strategist: Many graduates opt for roles as content marketing strategists, where they create and manage content that engages audiences, drives traffic, and promotes brand loyalty across various platforms.
Advertising Account Executive: Graduates may also pursue careers as advertising account executives, working with clients to develop advertising campaigns, managing budgets, and ensuring the successful execution of marketing initiatives.
Social Media Manager: With the rise of social media, many graduates step into roles as social media managers, developing strategies to enhance brand visibility, engage with audiences, and analyze performance metrics.
E-commerce Manager: Some graduates choose to work as e-commerce managers, overseeing online sales platforms, developing marketing strategies for online products, and optimizing the customer shopping experience.
