Masters of Accounting (MAcc)
The University of Scranton's Master of Accounting (MAcc) program stands out as a pr...
B.A. in Business Communication
Scranton, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The University of Scranton offers a dynamic B.A. in Business Communication that integrates foundational communication theories with business strategies. This program is designed to equip students with the skills necessary for effective communication in corporate settings, media, marketing, and public relations, preparing them for leadership roles in diverse industries.
Curriculum: The curriculum blends courses in communication, public speaking, media studies, and business disciplines such as marketing, management, and economics. Students engage in hands-on projects, case studies, and presentations, ensuring they master both theoretical concepts and practical communication skills. The interdisciplinary approach prepares graduates to navigate the modern, digital business landscape.
Research Focus: The program emphasizes research in corporate communication, media strategies, and consumer behavior. Students are encouraged to undertake research projects, exploring trends in digital media, organizational communication, and global business practices, fostering critical thinking and analytical skills.
Industry Engagement: Industry collaboration is a key aspect of the program. Students benefit from internships, guest lectures from industry leaders, and networking events. These opportunities provide real-world exposure and help bridge the gap between academic learning and professional application.
Global Perspective: The B.A. in Business Communication program at The University of Scranton offers a global outlook, incorporating international case studies and encouraging students to understand the impact of global markets and cross-cultural communication in business. This prepares graduates to work effectively in multinational corporations and diverse business environments.
Location
Scranton, Pennsylvania
Score
IELTS 6.5
Tuition Fee
USD 53208
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of Scranton is promoting academic excellence and supporting students in their pursuit of higher education. International students are eligible for various scholarships and financial aid programs to help alleviate the cost of tuition.
Presidential Scholarship: The Presidential Scholarship is a merit-based award available to exceptional students, including international students. It is one of the highest academic honors and covers a significant portion of tuition costs.
Dean’s Scholarship: The Dean's Scholarship recognizes outstanding academic achievements and is awarded to students who have demonstrated a strong commitment to their studies. This scholarship contributes to the overall tuition expenses.
Loyola Science Scholarship: The Loyola Science Scholarship is specifically designed for students majoring in science-related fields. It supports academically talented individuals pursuing degrees in disciplines such as biology, chemistry, physics, and environmental science.
Ignatian Scholarship: The Ignatian Scholarship is awarded to students who embody the Jesuit values of service, leadership, and social justice. Recipients of this scholarship actively contribute to their communities.
International Student Merit Scholarship: The International Student Merit Scholarship is aimed at recognizing the academic achievements of international students. It is awarded based on the student's academic performance and potential.
Performance Music Scholarships: The University of Scranton offers scholarships to talented musicians who wish to participate in the university's music programs. These scholarships support students involved in various music ensembles.
Community Service Scholarship: The Community Service Scholarship is awarded to students who have demonstrated a strong commitment to community service. This scholarship acknowledges the importance of giving back to the community.
International Student Athlete Scholarship: For international students who excel in athletics, the International Student Athlete Scholarship provides support for those who contribute to the university's sports programs.
Scranton Scholarships for Transfer Students: Transfer students, including international transfers, may be eligible for Scranton Scholarships based on their academic achievements and previous college performance.
It is important for international students to check the specific eligibility criteria, application processes, and deadlines for each scholarship program.
Graduates of the B.A. in Business Communication program from The University of Scranton have a wide range of career opportunities across multiple industries. The program equips students with versatile skills in public relations, corporate communications, media strategy, and digital marketing.
Public Relations Specialist: Managing communication between an organization and the public, crafting press releases, and shaping a positive public image.
Marketing Coordinator: Developing marketing strategies, creating promotional materials, and executing campaigns across various channels.
Corporate Communications Manager: Overseeing internal and external communications for a company, ensuring consistent messaging and brand alignment.
Social Media Manager: Managing online presence, creating content, and engaging with audiences on social media platforms to build brand awareness.
Content Writer/Editor: Crafting compelling written content for websites, blogs, and marketing materials to attract and engage target audiences.
Media Planner: Strategizing and executing advertising campaigns across different media platforms, ensuring maximum exposure and return on investment.
Event Planner: Organizing corporate events, conferences, and meetings to foster business relationships and promote products or services.
Communications Consultant: Offering expert advice to businesses on communication strategies, crisis management, and public engagement.
