Masters of Accounting (MAcc)
The University of Scranton's Master of Accounting (MAcc) program stands out as a pr...
B.A. in Advertising/Public Relations
Scranton, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The University of Scranton offers a Bachelor of Arts in Advertising/Public Relations, designed to prepare students for dynamic careers in the fast-evolving fields of media, marketing, and strategic communication. The program emphasizes a blend of creative thinking and analytical skills, providing students with a strong foundation in both advertising and public relations principles. Students learn to develop persuasive campaigns, manage media relations, and effectively communicate with diverse audiences.
Curriculum: The curriculum includes a combination of core courses in communication theory, media writing, and strategic campaign development. Key topics include branding, media planning, crisis communication, digital and social media strategies, and ethical communication practices. Students also engage in hands-on projects, creating real-world advertising and PR campaigns for businesses or non-profit organizations. Electives allow for specialization in areas such as social media marketing, content creation, and event planning, offering a tailored academic experience.
Research Focus: The B.A. in Advertising/Public Relations program encourages students to engage in research that analyzes audience behavior, media trends, and the effectiveness of communication strategies. Faculty members are involved in cutting-edge research, and students have opportunities to collaborate on projects that explore the impact of digital media, public opinion, and branding strategies. This research focus equips students with the ability to critically assess and innovate in the fields of advertising and public relations.
Industry Engagement: The program emphasizes strong connections with the advertising and public relations industries, offering students internship opportunities with agencies, corporate communication departments, and non-profit organizations. Through these internships, students gain valuable practical experience and network with professionals, positioning themselves for successful careers after graduation. Guest lectures, workshops, and industry events also provide insights into current industry practices and trends.
Global Perspective: The program incorporates a global perspective by addressing how advertising and public relations operate in an international context. Students explore global communication strategies, international media markets, and cultural considerations in messaging. This prepares graduates to work in an increasingly interconnected world, enabling them to create campaigns that resonate with diverse global audiences and manage public relations on an international scale.
Location
Scranton, Pennsylvania
Score
IELTS 6.5
Tuition Fee
USD 53208
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
The University of Scranton is promoting academic excellence and supporting students in their pursuit of higher education. International students are eligible for various scholarships and financial aid programs to help alleviate the cost of tuition.
Presidential Scholarship: The Presidential Scholarship is a merit-based award available to exceptional students, including international students. It is one of the highest academic honors and covers a significant portion of tuition costs.
Dean’s Scholarship: The Dean's Scholarship recognizes outstanding academic achievements and is awarded to students who have demonstrated a strong commitment to their studies. This scholarship contributes to the overall tuition expenses.
Loyola Science Scholarship: The Loyola Science Scholarship is specifically designed for students majoring in science-related fields. It supports academically talented individuals pursuing degrees in disciplines such as biology, chemistry, physics, and environmental science.
Ignatian Scholarship: The Ignatian Scholarship is awarded to students who embody the Jesuit values of service, leadership, and social justice. Recipients of this scholarship actively contribute to their communities.
International Student Merit Scholarship: The International Student Merit Scholarship is aimed at recognizing the academic achievements of international students. It is awarded based on the student's academic performance and potential.
Performance Music Scholarships: The University of Scranton offers scholarships to talented musicians who wish to participate in the university's music programs. These scholarships support students involved in various music ensembles.
Community Service Scholarship: The Community Service Scholarship is awarded to students who have demonstrated a strong commitment to community service. This scholarship acknowledges the importance of giving back to the community.
International Student Athlete Scholarship: For international students who excel in athletics, the International Student Athlete Scholarship provides support for those who contribute to the university's sports programs.
Scranton Scholarships for Transfer Students: Transfer students, including international transfers, may be eligible for Scranton Scholarships based on their academic achievements and previous college performance.
It is important for international students to check the specific eligibility criteria, application processes, and deadlines for each scholarship program.
Graduates of the B.A. in Advertising/Public Relations program at The University of Scranton have diverse career paths available in both traditional and digital media industries.
Advertising Agencies: Many graduates find roles as account executives, media planners, copywriters, or creative directors in advertising agencies, where they develop and execute marketing campaigns for clients across various industries.
Public Relations Firms: Graduates also pursue careers in public relations firms as public relations specialists, media relations managers, and crisis communication experts, helping businesses and organizations build and maintain a positive public image.
Corporate Communications: Some graduates work in corporate communications departments as communication managers, brand strategists, or content creators, responsible for managing internal and external communications, overseeing branding efforts, and driving marketing strategies.
Social Media Management: With the rise of digital platforms, many graduates find roles as social media managers, where they create and manage online campaigns, engage with audiences, and measure the impact of digital marketing initiatives.
Event Planning: Another popular career path involves event planning and management, where graduates coordinate and promote events for companies, non-profit organizations, or government agencies, ensuring successful public outreach and brand engagement.
Marketing and Media Analysis: Graduates with strong analytical skills may pursue roles in marketing research or media analysis, focusing on consumer behavior, audience engagement, and the effectiveness of advertising and PR campaigns.
Freelance and Consultancy: Some graduates opt for freelance careers or consulting roles, offering their expertise in advertising, PR strategy, or media planning to businesses and non-profits on a project basis.
Further Studies: For those interested in advanced education, graduates often pursue master’s degrees in communication, marketing, or public relations, opening doors to higher-level positions in academia, research, and strategic leadership roles.
