M.S. in Accounting
Duquesne University's M.S. in Accounting program stands as a beacon of excellence, ...
B.S.B.A. in Marketing
Pittsburgh
INTAKE: Jan & Aug
Program Overview
The B.S.B.A. in Marketing at Duquesne University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This program prepares graduates to navigate the dynamic world of marketing by blending theoretical knowledge with practical skills. Students will engage in hands-on learning experiences that equip them to analyze market trends, develop marketing plans, and implement effective communication strategies.
Curriculum: The curriculum for the B.S.B.A. in Marketing includes a diverse range of courses that cover essential marketing topics such as consumer behavior, digital marketing, advertising, sales management, and brand management. Students also have the opportunity to take electives in related fields, allowing them to tailor their education to their specific interests. The program emphasizes critical thinking, creativity, and data analysis, ensuring that graduates are well-prepared for the challenges of the marketing industry.
Research Focus: Duquesne University encourages a strong emphasis on research within its Marketing program. Students are exposed to current trends and emerging topics in marketing research, including digital marketing analytics, customer experience management, and ethical marketing practices. Faculty members engage in scholarly research that contributes to the broader marketing discipline, providing students with insights into real-world applications and innovative marketing strategies.
Industry Engagement: The B.S.B.A. in Marketing program at Duquesne University emphasizes industry engagement through partnerships with local businesses, internships, and networking opportunities. Students benefit from guest lectures, workshops, and career fairs that connect them with marketing professionals. This hands-on approach enables students to gain practical experience, develop professional connections, and understand the demands of the marketing field.
Global Perspective: Recognizing the global nature of marketing, the program incorporates an international perspective by exploring global marketing strategies, cultural considerations, and the impact of globalization on consumer behavior. Students may have opportunities for study abroad programs, which further enrich their understanding of international markets and diverse consumer needs.
Location
Pittsburgh
Score
IELTS 6
Tuition Fee
USD 47146
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students
International Freshman Scholarships: Duquesne University offers merit-based scholarships for international freshmen based on academic achievements. These scholarships can significantly contribute to tuition expenses.
Spiritan Scholarships: The Spiritan Scholarship is a prestigious award for academically accomplished students who demonstrate a service and leadership. This scholarship aims to support students who align with the university's mission.
Phi Theta Kappa Scholarship: Transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. It recognizes academic excellence and leadership at the community college level.
ESL Merit Scholarships: Duquesne University provides merit-based scholarships for international students enrolled in the English as a Second Language (ESL) program. These scholarships recognize academic achievement and language proficiency.
Global Leaders Scholarship: The Global Leaders Scholarship is designed for international students who have demonstrated leadership qualities and a commitment to making a positive impact on their communities. It supports students who embody the values of global citizenship.
External Scholarships: Duquesne University encourages international students to explore external scholarship opportunities, including those provided by governments, foundations, and private organizations. The university's financial aid office can assist students in identifying relevant external scholarships.
Talent-Based Scholarships: In addition to academic scholarships, Duquesne University offers talent-based scholarships in areas such as music, art, and athletics. These scholarships recognize outstanding achievements and contributions in specific fields.
Need-Based Financial Aid: Duquesne University is meeting the financial needs of admitted students. International students with demonstrated financial need may be eligible for need-based financial aid packages.
Graduates of the B.S.B.A. in Marketing program at Duquesne University have a wide range of career options available to them, reflecting the versatility and demand for marketing professionals in various sectors.
Marketing Manager: Marketing managers are responsible for developing and executing marketing strategies to promote products or services. They analyze market trends, oversee campaigns, and work to enhance brand awareness.
Digital Marketing Specialist: In today’s digital age, digital marketing specialists play a crucial role in creating online marketing strategies. They focus on social media, SEO, content marketing, and online advertising to drive traffic and engagement.
Brand Manager: Brand managers oversee the perception and image of a brand. They work on brand strategy, development, and positioning to ensure that products resonate with target audiences.
Market Research Analyst: Market research analysts collect and analyze data to understand market conditions and consumer preferences. Their insights help businesses make informed decisions regarding product development and marketing strategies.
Sales Manager: Sales managers lead sales teams, setting goals and developing training programs to achieve sales targets. They collaborate closely with marketing teams to align strategies and maximize revenue.
Advertising Executive: Advertising executives work in creative agencies or marketing departments, developing ad campaigns that capture the attention of potential customers across various media platforms.
Public Relations Specialist: PR specialists manage an organization’s public image and communications. They craft press releases, manage media relations, and develop strategies to maintain a positive public perception.
Content Strategist: Content strategists create and manage content marketing plans, ensuring that messaging aligns with brand goals and engages target audiences across digital platforms.
E-commerce Manager: E-commerce managers oversee online sales strategies and operations, focusing on optimizing user experience, increasing sales conversions, and managing online marketing initiatives.
Customer Relationship Manager (CRM): CRM professionals focus on developing and maintaining relationships with customers. They use data to enhance customer experiences and drive loyalty.
