M.S. in Accounting
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B.A. in Public Relations & Advertising
Pittsburgh
INTAKE: Jan & Aug
Program Overview
The B.A. in Public Relations & Advertising at Duquesne University is designed to prepare students for dynamic careers in the fast-paced fields of public relations and advertising. This program emphasizes strategic communication, creativity, and ethical practices, providing students with the knowledge and skills needed to effectively manage brand image and public perception. Through a combination of theoretical study and practical application, graduates are equipped to navigate the evolving landscape of media and communication.
Curriculum: The curriculum for the B.A. in Public Relations & Advertising includes foundational courses in communication theory, media ethics, and strategic communication planning. Students also engage in hands-on coursework in areas such as social media marketing, advertising techniques, and public relations writing. Electives allow for specialization in topics like crisis communication, event planning, and digital media strategies, ensuring that students gain a comprehensive understanding of the multifaceted nature of the industry.
Research Focus: Research is a key component of the B.A. in Public Relations & Advertising program. Students have the opportunity to participate in faculty-led research projects that explore emerging trends and challenges in public relations and advertising. This involvement helps students develop critical thinking and analytical skills, enabling them to assess the effectiveness of communication strategies and understand audience behavior. Additionally, the program encourages students to stay informed about the latest industry developments through research presentations and discussions.
Industry Engagement: Duquesne University places a strong emphasis on industry engagement, providing students with opportunities to connect with professionals through internships, workshops, and networking events. The program collaborates with local organizations, allowing students to gain practical experience in public relations and advertising settings. These internships not only enhance students' resumes but also offer valuable insights into the daily operations of communication agencies and corporate communication departments.
Global Perspective: The B.A. in Public Relations & Advertising program fosters a global perspective by examining communication practices across different cultures and regions. Students explore international public relations strategies and advertising campaigns, understanding the significance of cultural nuances in effective communication. The program also encourages study abroad opportunities, allowing students to experience global communication practices firsthand and broaden their understanding of international markets.
Location
Pittsburgh
Score
IELTS 6
Tuition Fee
USD 47146
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students
International Freshman Scholarships: Duquesne University offers merit-based scholarships for international freshmen based on academic achievements. These scholarships can significantly contribute to tuition expenses.
Spiritan Scholarships: The Spiritan Scholarship is a prestigious award for academically accomplished students who demonstrate a service and leadership. This scholarship aims to support students who align with the university's mission.
Phi Theta Kappa Scholarship: Transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. It recognizes academic excellence and leadership at the community college level.
ESL Merit Scholarships: Duquesne University provides merit-based scholarships for international students enrolled in the English as a Second Language (ESL) program. These scholarships recognize academic achievement and language proficiency.
Global Leaders Scholarship: The Global Leaders Scholarship is designed for international students who have demonstrated leadership qualities and a commitment to making a positive impact on their communities. It supports students who embody the values of global citizenship.
External Scholarships: Duquesne University encourages international students to explore external scholarship opportunities, including those provided by governments, foundations, and private organizations. The university's financial aid office can assist students in identifying relevant external scholarships.
Talent-Based Scholarships: In addition to academic scholarships, Duquesne University offers talent-based scholarships in areas such as music, art, and athletics. These scholarships recognize outstanding achievements and contributions in specific fields.
Need-Based Financial Aid: Duquesne University is meeting the financial needs of admitted students. International students with demonstrated financial need may be eligible for need-based financial aid packages.
Graduates of the B.A. in Public Relations & Advertising program at Duquesne University have a diverse range of career opportunities in the communication and marketing sectors. Many alumni pursue roles as public relations specialists, where they manage an organization's public image, craft press releases, and coordinate media events to enhance visibility and reputation.
Advertising Account Manager: Some graduates find rewarding careers as advertising account managers, working closely with clients to develop and execute advertising campaigns. These professionals collaborate with creative teams, analyze market trends, and ensure that campaigns align with client objectives and budget constraints.
Social Media Manager: In today's digital landscape, many graduates enter the field of social media management. In this role, they create and curate content for various platforms, engage with audiences, and develop strategies to increase brand awareness and online presence.
Corporate Communication Specialist: Graduates may also work as corporate communication specialists, responsible for internal and external communications within organizations. They develop communication strategies, prepare reports, and coordinate with stakeholders to ensure consistent messaging across all channels.
Crisis Communication Manager: For those interested in managing sensitive situations, careers in crisis communication may be appealing. These professionals develop plans and strategies to effectively communicate during crises, helping organizations mitigate negative publicity and maintain public trust.
Marketing Coordinator: Many alumni pursue positions as marketing coordinators, where they assist in planning and executing marketing campaigns, conducting market research, and analyzing consumer data to inform marketing strategies.
Public Affairs Consultant: Graduates may work as public affairs consultants, advising organizations on government relations, public policy, and community engagement. This role involves analyzing policy issues, developing advocacy strategies, and building relationships with stakeholders.
Event Planner: Some graduates choose to specialize in event planning, organizing promotional events, product launches, and conferences that enhance brand visibility and engage target audiences.
