M.S. in Accounting
Duquesne University's M.S. in Accounting program stands as a beacon of excellence, ...
B.A. in Integrated Marketing Communication
Pittsburgh
INTAKE: Jan & Aug
Program Overview
The B.A. in Integrated Marketing Communication program at Duquesne University is designed to prepare students for a dynamic career in marketing and communication by blending theoretical knowledge with practical application. This program focuses on the integration of various marketing communication strategies, including advertising, public relations, digital marketing, and media relations. Students gain a comprehensive understanding of how to effectively communicate messages to diverse audiences while developing skills in critical thinking, creativity, and strategic planning.
Curriculum: The curriculum for the B.A. in Integrated Marketing Communication includes a mix of core courses and electives that cover essential topics such as consumer behavior, marketing research, media strategy, and brand management. Students engage in hands-on projects, case studies, and collaborative assignments to develop their communication skills and apply marketing theories to real-world scenarios. This well-rounded approach ensures that graduates are equipped with both the theoretical knowledge and practical experience needed to succeed in the field.
Research Focus: Duquesne University encourages a strong research focus within the B.A. in Integrated Marketing Communication program. Students are motivated to engage in research projects that explore current trends in marketing communication, consumer behavior, and digital media strategies. Faculty members, who are experienced professionals in the field, guide students in conducting meaningful research that contributes to the understanding of effective communication practices in a rapidly changing landscape.
Industry Engagement: The program emphasizes industry engagement by providing students with opportunities to work on real-world projects and internships with local businesses and organizations. Through partnerships with industry professionals, students gain valuable insights into the marketing communication field, enhancing their practical skills and networking opportunities. Guest speakers, workshops, and networking events also help students connect with professionals and stay informed about industry trends.
Global Perspective: The B.A. in Integrated Marketing Communication program incorporates a global perspective by examining marketing communication strategies from a worldwide viewpoint. Students study international markets, cultural differences in communication, and global marketing trends, preparing them to work effectively in diverse environments. This global focus equips graduates with the skills necessary to navigate the complexities of marketing communication in a multicultural world, making them valuable assets to organizations operating on an international scale.
Location
Pittsburgh
Score
IELTS 6
Tuition Fee
USD 47146
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 48 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Scholarships for International Students
International Freshman Scholarships: Duquesne University offers merit-based scholarships for international freshmen based on academic achievements. These scholarships can significantly contribute to tuition expenses.
Spiritan Scholarships: The Spiritan Scholarship is a prestigious award for academically accomplished students who demonstrate a service and leadership. This scholarship aims to support students who align with the university's mission.
Phi Theta Kappa Scholarship: Transfer students who are members of the Phi Theta Kappa Honor Society may be eligible for this scholarship. It recognizes academic excellence and leadership at the community college level.
ESL Merit Scholarships: Duquesne University provides merit-based scholarships for international students enrolled in the English as a Second Language (ESL) program. These scholarships recognize academic achievement and language proficiency.
Global Leaders Scholarship: The Global Leaders Scholarship is designed for international students who have demonstrated leadership qualities and a commitment to making a positive impact on their communities. It supports students who embody the values of global citizenship.
External Scholarships: Duquesne University encourages international students to explore external scholarship opportunities, including those provided by governments, foundations, and private organizations. The university's financial aid office can assist students in identifying relevant external scholarships.
Talent-Based Scholarships: In addition to academic scholarships, Duquesne University offers talent-based scholarships in areas such as music, art, and athletics. These scholarships recognize outstanding achievements and contributions in specific fields.
Need-Based Financial Aid: Duquesne University is meeting the financial needs of admitted students. International students with demonstrated financial need may be eligible for need-based financial aid packages.
Graduates of the B.A. in Integrated Marketing Communication program from Duquesne University are well-prepared for a variety of career paths in the dynamic field of marketing and communication.
Marketing Manager: Graduates can work as marketing managers, developing and implementing marketing strategies to promote products and services while analyzing market trends and consumer preferences.
Public Relations Specialist: This role involves managing an organization’s public image, crafting press releases, and developing communication strategies to enhance reputation and engage with the public.
Advertising Account Executive: Graduates may pursue careers as account executives in advertising agencies, serving as liaisons between clients and the creative team to ensure that marketing campaigns align with client goals.
Digital Marketing Specialist: With the growing importance of online marketing, graduates can work in digital marketing roles, focusing on social media marketing, search engine optimization (SEO), content marketing, and online advertising.
Brand Strategist: Graduates can become brand strategists, responsible for developing and managing brand identity and positioning, conducting market research, and creating strategies to enhance brand awareness.
Content Marketing Manager: This role involves overseeing the creation and distribution of valuable content to attract and engage target audiences, ensuring that messaging aligns with marketing goals.
Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on consumer preferences and market trends to inform marketing strategies and business decisions.
Corporate Communication Specialist: In this role, graduates manage internal and external communication for organizations, ensuring consistency in messaging and helping to shape company culture.
Event Coordinator: Graduates can pursue careers in event management, planning and executing promotional events, conferences, and trade shows that enhance brand visibility and engage target audiences.
Sales Representative: Many graduates find roles in sales, leveraging their communication skills to build relationships with clients, understand their needs, and effectively promote products and services.
